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Weekly Link Round Up – 02-04-11

Friday, February 4th, 2011

News Corp. exec: “Now is the right time” to sell Myspace (VentureBeat.com)

“The new Myspace has been very well-received by the market…. But the plan to allow Myspace to reach its full potential may be best achieved under a new owner,” says Chase Carney of News Corp.

Meet Lady Gaga’s newest social media toy (News.CNET.com)

Lady Gaga partners up with new social media service SkyGrid Groups for its launch. With SkyGrid Groups, celebrities, organizations and brands can pull together bits of social media from Facebook, Twitter, YouTube and Flickr into a separate aggregated page.

8 New LinkedIn Features Worth Exploration (SocialMediaExaminer.com)

Now that LinkedIn has allowed companies to put up their own pages, it has become easier for businesses to reach out through engagement and knowledge-sharing. Taking a look at the new features enrich the experience.

Authors Using Social Media to Generate Book Buzz (BlogWorld.com)

It isn’t only big brands that can leverage the power of Social Media. Now even authors are making good use of the medium, translating their books into brands and generating hype for them.

GetGlue Now Seeing 12 Million Checkins and Ratings Per Month (Mashable.com)

Checkin applications such as Foursquare have become a hot trend as of late, with new companies riding on the wave. GetGlue, a checkin service for entertainment, is now seeing a healthy growth with 12 million checkins and ratings per month.

Tags: applications, Blogging, Business, companies, foursquare, LinkedIn, News, Social Media, social media tools
Posted in Marketing, Social Media, Weekly Link Round Up | 1 Comment »

Weekly Link Roundup (12-10-10)

Friday, December 10th, 2010

How to Develop a Social Media Content Strategy (SocialMediaExaminer.com)

While many businesses have hopped on to the Social Media bandwagon, it actually takes strategy to truly make the most out of the business’ presence on sites like Facebook or Twitter. Building a content strategy not only helps SEO but engages the community by paying attention to the conversation.

Synergy and Marketing (ChristopherSPenn.com)

Synergy, probably one of the top most overused words in the entire business world, isn’t all about putting two things together and waiting to see what happens. It’s more of a matter of understanding how things work and seeing which things to put together based on that understanding.

Marketers have bought into social media, now what? (EConsultancy.com)

Businesses now have acknowledged the importance of social media and have incorporated it into their marketing strategies, marking the end of the days when marketers looked to the strategy with an apprehensive eye. But the most interesting questions and debates on social media marketing have yet to come.

Social Media Does Not Equal PR (SocialMediaExplorer.com)

While social media can serve as a venue for PR, it doesn’t equate to it. There are a number of points raised that differentiate one from the other.

How Much Of Social Media Data Is Really Actionable? (WebGuild.org)

Actionable data counts important conversations in social media that affect the brand and should be responded to on an urgent basis. According to Brand Monitor™, a social media analytics provider, only 9% of conversations are deemed actionable.

Tags: Advertising, community, companies, content, Marketing, online marketing, Social Media, social media marketing
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 2 Comments »

Weekly Link Roundup (10-15-10)

Friday, October 15th, 2010

4 Ways Social Media Helped Gap’s Logo Disaster (blog.HubSpot.com)

In this case study, social media proved to be a helpful tool to understanding a brand’s audience and saving the company from deploying moves that would affect the brand negatively. Feedback on Gap’s redesigned logo showed that despite the design blunder, the company established a stronger rapport with customers.

Social Media Mission Control, The Contact Center Must Evolve #SocialSupport (Web-Strategist.com)

Thanks to social media, CRM technologies have begun to evolve, making the transition from traditional channels to social channels. Through the new social media contact centers businesses are looking into, companies are making the move to be where their clients are as opposed to waiting for them to come.

Mickey Mouse Waffles Matter: Answering Customer Questions You Can’t Anticipate (BazaarVoice.com)

Customers have unique requirements that sometimes website copy fails to address. Since most consumers go on the internet to research on products, social media can help businesses gain more exposure through actively answering customer queries.

Darren Rowse on Building Community on Your Blog (BlogWorld.com)

“The web is a place where people come to belong,” Darren Rowse says on creating success in social media. Highlights from his session on BlogWorld 2010 illustrate how a community can be built and maintained on a blog.

4 Ways to Foster Dialogue with Corporate Blogs (ComMetrics.com)

In contrast to traditional PR which pushes information at its audience, blogs and social media pull them in with relevant content. Engaging the audience can work even for corporate blogs as it is part of that art of blogging and adds beef to content.

Tags: Blogging, Business, companies, customer service, social networking, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Roundup (07-16-10)

Friday, July 16th, 2010

How the Old Spice Videos Are Being Made (ReadWriteWeb.com)

Old Spice has made a huge victory on the social web. Taking it by storm in a day and even winning over the dreaded anonymous, the team of creatives, tech geeks, marketers and writers made great use of the power of social media, answering people’s questions to the “Old Spice Guy” in real time.

Ben & Jerry’s Drops Email Marketing In Favor of Social Media (Blog.HubSpot.com)

In an email last week, Ben & Jerry’s Ice Cream of Vermont announced its shift from email marketing to social media. As the first major corporation to completely discontinue email marketing in favor of social media marketing, Ben & Jerry’s customers did indicate that they disliked the email despite loving the brand.

Social Media First From K-Mart? Yep. K-Mart. (SocialMediaExplorer.com)

Interestingly enough, K-Mart is making waves in social media by announcing efforts to bridge its online gaming community at MyKmart.com with off-line retail activity. One of these is a move to post online customer reviews out in the open in its retail stores.

How Clorox Engages Customers With Its Social Media Community (SocialMediaExaminer.com)

Although not having been in social media for very long, Clorox has clearly been making moves to get its social media in place through gaming strategies. These strategies take into importance the “mind share battle” when trying to get people to come in.

Top 50 Branded Facebook Pages, June 2010: Clear Winners Emerge (IgniteSocialMedia.com)

Over on the Facebook front, Ignite Social Media has ranked the top fifty branded Facebook pages and listed down various statistics and notable things such as the biggest climbers and the biggest fallers on the list. Included in its analysis of the list are interesting details on how brands trended on the site among users.

Tags: Advertising, companies, Facebook, Marketing, online marketing, Social Media, social networking, Strategy, youtube
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Checking the Pulse

Wednesday, March 31st, 2010

Image by dvchrty99206

The rate and review sites, which are becoming so popular and gaining recent hype (Yelp.com, CitySearch.com, OpenTable.com) are causing business owners to get worked up over every little word. Understandably, they take the criticisms to heart, but is it really worth reading into everything?

Testing the waters using a consumer sentiment report and gauging overall opinions seems to be a better approach, which really is simply checking the pulse and finding out what people are saying…in general. It makes sense to be aware of what individuals are saying in case they need to be directly approached, but an overall sentiment appears to yield the same results and can benefit the marketing and social strategies more than taking the time to review every word and every criticism case by case.

So how do you do this?

Read the rest of this entry »

Tags: community, companies, conversation, customer service, customers, Social Media, Strategy, the right way
Posted in Marketing, Social Media, Strategy | 2 Comments »

Twitter Unveils Anti-Phishing URL Shortener

Friday, March 19th, 2010

Popular microblogging site Twitter has launched a new link screening service geared to combat phishing and other malicious activities against its users within its own social stream. The announcement, made by the director of Twitter’s Trust and Safety team Del Harvey on the official Twitter blog, stated that the new security feature will screen all links submitted to them.

“By routing all links submitted to Twitter through this new service, we can detect, intercept, and prevent the spread of bad links across all of Twitter.” Harvey said, adding that even if the malicious link is shared through other methods such as e-mail notifications, they would still be able to intercept it and keep the intended recipient safe.