When it comes to social media, sometimes non-profits and small business are left with trial and error, or the experimentation of well intentioned volunteers and employees. What they don’t realize is that tools like Twitter need guidelines, focus and organization, much like your monthly newsletter updates and website information. You need to set content boundaries and goals.
A good example of trial and error of Twitter is ACTE, the Association of Career and Technical Education.
SocialMediaMarketing.com sponsored and presented at the Social Media Strategies Conference on Tuesday, September 22nd 2009. The event was packed with eager executives looking to learn more about how they can leverage social media for the benefit of their company and how to ultimately measure ROI. The bottom line is that we’re all running businesses and unless we can measure the return on our investment, there won’t be much room for social media in the marketing world much longer.
Thankfully, many of the speakers touched upon this subject and there were even great panels that highlighted “How to measure social media.”
