Photo by Wendy Piersall

Social media can become even more powerful when you combine it with offline PR efforts and use it to supercharge your real-world business networking.

Probably the most important benefit for a lot of people getting on social media is the people you’ll meet, interact with, and start to build relationships with. I’ve met hundreds of interesting individuals since I started blogging in 2006—many of whom have become friends, mentors, clients, and business partners. But nothing beats meeting these people face-to-face.

Read the rest of this entry »