Social media is more than just one more new method of marketing or advertising online. Social media is a living, breathing, growing organism, and it is based in communities. The fact is, if you’re not active in this growing industry, you will be left behind. People are talking about you, whether you’re present in those discussions or not.

You can’t keep sending out one-way communications in this new business environment. People no longer trust advertising; people trust people. Consumers trust their peers’ opinions. So you have to make personal connections.

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