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Posts Tagged ‘content’

Three Essential Tips to Boost Site Traffic with Newsjacking

Thursday, April 18th, 2013

Image by Jon S

Newsjacking, which is the process of injecting branded content with breaking news to generate media coverage, is a great way to increase site traffic because it allows your business or brand to shine in front of an already highly-engaged audience. However, the audience’s reaction greatly depends on how effective your newsjacking is.

 

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Tool Time: Three Free Tools to Help You Create Infographics

Thursday, March 7th, 2013

Image by Stefan Leijon

In social media marketing, visual content is a white hot way to get your point across on visually-driven platforms such as Facebook, Pinterest, Instagram, and Tumblr. Among the different types of images circulating the net, one of the most popular is the infographic. A visual representation of a group of data points, this graphic allow you to creatively present a large sum of information.

While infographics are commonly used for sharing information collected in a survey, you can also use them to compare products or simply entertain customers. They’re also used to show work-flow, how-to tutorials, and many more.

To make a compelling and professional-looking infographic, you need to have good graphic design skills. However, if you don’t have the skills, the time, or the budget to make someone do it for your business, take a look at these three easy-to-use tools designed to help you build an infographic for free:

 

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Weekly Link Round Up – 02-15-13

Friday, February 15th, 2013

Valentine’s Day in the age of Facebook (USAToday.com)

While love manifests itself on Facebook in a fragmented way through likes, shares, and tags on photos, the power of Big Data could provide a way for people to create new relationships. This may be possible due to how long Facebook has been studying our romantic connections.

Can Big Data + Big Dating = True Love? (ReadWrite.com)

In another example of Big Data harnessed to bring people together, dating sites and applications have long been using innovative tools and powerful infrastructure to match people. But are these effective when it comes to helping users find true love?

6 Brands Say We Love You to Facebook Fans on Valentine’s Day (SocialFresh.com)

With love in the air, there’s no doubt that brands are following suit. While we’ve already passed the day of hearts, it’s still worth looking back at some notable brands that celebrated love in an interesting way.

Four Valentine’s Day Campaigns To Inspire Your Digital Marketing (KrishnaDe.com)

For some campaigns, the love doesn’t end with a funny picture or a quirky message. Some brands go the extra mile to reward their customers in different ways, whether though displaying customer messages through shop windows or allowing them to drop a hint about a gift they liked.

The Analytics of Valentine’s Day [INFOGRAPHIC] (SocialMediaToday.com)

As always, marketers are on the lookout for interesting analytics to report. This year, some took a look at web traffic and behavioral data across several online dating sites. What they found was something remarkable: Valentine’s Day might not be what everyone thinks it is on the internet.

How Do I Know When to Post to my Social Network?

Thursday, January 17th, 2013

Image by miggslives

When’s the best time to post on Facebook, Twitter, or any other social network? In the past months a lot of material has been generated suggesting the best and worse times to post new content on different social media channels. But in a study by Buddy Media in early 2011 concerning Facebook wall posts, it seems that there are certain days when more engagement is generated for particular industries, making the issue a lot more complicated.

 

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Weekly Link Round Up – 11-23-12

Friday, November 23rd, 2012

You don’t need drawing skills to create powerful images that amplify your content (SocialSignal.com)

There’s no doubt that images will surely catch more attention on the social web. Fortunately, there’s no real need to be a professional illustrator or cartoonist to create eye-catching media that inspires audiences to share your creation. The trick is to simply remember that the underlying content trumps everything else.

5 Tips for Creating Pinterest Images That People Love to Share (SocialMediaExaminer.com)

If your company’s keen on getting noticed through Pinterest marketing, it’s a must to create images worth sharing. But aside from employing all kinds of image manipulation tricks and graphic design techniques, there are a few things worth noting to make sure your images are sharable through Pinterest.

3 Ways To Get More Facebook Engagement By Using Photos (SocialMediaToday.com)

With its new photo-friendly layout and instantaneous photo-sharing through Instagram, there’s no better time than now to harness the power of photos for your brand’s Facebook page. Aside from making use of the handy retro photo-creating app, there are other ways to boost engagement with different kinds of graphics you can share.

How You Can Use Infographics to Tell a Story (SocialMediaClub.org)

Among the different kinds of images you can share over the social web, the infographic is perhaps one of the most attractive to audiences. In contrast to memes that provide a good laugh and promo photos that draw attention to your latest offerings, infographics establish expertise and authority.

There’s Gold in Them Thar Hills: Finding Hidden Content Treasures for Your Blog (BlogWorld.com)

Having trouble cooking up new content for your social media feeds? If you’ve been blogging or sharing content for a year or two, chances are you’ll have something worth digging up and sharing once more. In fact, you can stand to benefit from reposting or repurposing some of the older things you’ve created back when your audience was much smaller.

Weekly Link Round Up – 09-07-12

Friday, September 7th, 2012

10 Steps to Reinvent Media Strategy (PR-Squared.com)

Between 2011 and 2012, consumer habits have gone through huge changes. Now that more people look for others like themselves to tell them about a product, it becomes more important for brands to reinvent their media strategy if they’re still following traditional approaches.

17 Lessons About Content Marketing for Small Business (TopRankBlog.com)

Whether you’re a small or a large company, there is one thing that shouldn’t be ignored: the power of content. By following a few lessons about content marketing, brands can beef up their social presence and their website to engage followers effectively.

Top 10 Small Business Facebook Pages: 2012 Winners! (SocialMediaExaminer.com)

It’s not only big companies catching attention in the social media sphere. Social Media Examiner’s Top 10 Small Business Facebook Pages contest honors notable brands that have effectively leveraged the social medium. These brands prove that there are ways to become effective social marketers without the need to allot a big budget.

What Social Consumers Want From Your Brand (SimonMainwaring.com)

As social media’s sway over consumer habits grows stronger, there arises a need to understand the new breed of customer. These customers, who seem fickle at first, want to develop a relationship with their brand and not just mindlessly consume. Brands need to find ways to foster this and turn each customer’s interest into loyalty.

Minilytics Wants To Answer Your Most Common Facebook Marketing Questions (SocialMouths.com)

Starting out with social media marketing on Facebook, but don’t know what to measure? Minilytics aims to provide answers to common questions about a page’s performance. By providing managers with a quick overview of how their page is doing, even those new to social media marketing can find ways to make their efforts all the more effective.

A look at why Old Spice’s new interactive viral video is social media gold

Friday, August 31st, 2012

A look at why Old Spice and its interactive Muscle Music video is viral marketing gold.

Thanks to their viral marketing campaign unleashed two years ago, Old Spice has become the poster child of successful social media brands. Developed in partnership with ad agency Wieden+Kennedy, the campaign’s strategy involved refocusing the brand’s advertising focus and capitalizing on random humor and real-time engagements. This became the winning formula that elevated them to social media rockstardom—a feat that was frankly unexpected from a 74-year old brand that sold men’s hygiene products.

 

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