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Posts Tagged ‘content creation’

The Importance of Utilizing SMM Strategies in Your Healthcare Business

Tuesday, July 7th, 2015

Image by NEC Corporation of America

 

Formulating SMM strategies is no longer an afterthought for many companies and organizations. Every major brand out there has established its presence across various social media platforms, and they are proactively creating SMM campaigns to increase brand awareness and customer engagement.

 

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LinkedIn Features to Use in Your Next B2B Marketing Campaign

Tuesday, June 30th, 2015

Image by nan palmero

 

Found to be the most effective social media lead generator for B2B marketers, LinkedIn offers a wealth of places for generating content and social engagement. Here are some of the LinkedIn features you might want to explore the next time you’re looking for ways to step up your B2B marketing campaign.

 

 

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Encourage Employees to Share Content with LinkedIn Elevate

Tuesday, April 14th, 2015

Image by A Name Like Shields Can Make You Defensive

 

With 350 million users, LinkedIn has already established itself as the biggest social platform for professionals worldwide. Soon, people can use it to learn a thing two with the launch of Elevate, LinkedIn’s new paid app.

 

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Choosing the Right Background Images for Your Site’s Graphics

Tuesday, September 9th, 2014

Image by Dustin Gaffke

When crafting content for your blog or website, it’s important that every element is optimized to keep your audience engaged and loving your page. And of course you already know that this can be done by avoiding a purely textual post; graphics and other visual additions must be present to break the monotony. 

 

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Tips on Creating Images Your Audience Would Want to Share

Tuesday, September 2nd, 2014

Image by Ben Grey

When it comes to social media, photo content is king. Visuals, whether in photo or video format, draw attention and drive engagement better than plain text. But over and above video content, pictures have the advantage of getting people to respond and take action faster. This is why sharing compelling images in your social networks is a great way to increase click-throughs and traffic to your website.

 

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Monthly Link Round Up – 07-25-14

Friday, July 25th, 2014

What You Can Do About the Decline of Social Marketing on Facebook (Entrepreneur.com)

Many brands that have spent years building their Facebook following are now reporting that they’ve been seeing their organic reach fall significantly. Whether the reason behind these changes is due to algorithm changes or some other factors, what can a social marketer do to let his brand remain relevant on Facebook?

Modern Marketing is Inbound Marketing (Business2Community.com)

Outbound marketing techniques used to work. People had fewer choices of what they can buy and how they can buy them. Marketers used to control the market, the message, and the channels. Now, consumers are driving the conversation and they have infinite ways to get information.

Social Media is the New Blackhat (Forbes.com)

A recent study which tracked 300,000 websites over four months has found that social media referrals now lead to 30% of websites’ overall traffic, which means that social media can indeed help boost a company’s SEO ranking when there is tons of buzz generated in social feeds. However, does social media have its dark side as well?

Social Media’s Evolving Role for Emerging Market Leaders (Blogs.WSJ.com)

Some governments perceive social media as an existential threat, while most organizations and companies see it as a way to reach out to constituents and customers. But what is social media’s role in emerging countries, and how does it help leaders and countries take advantage of its rapid and unpredictable evolution?

[INFOGRAPHIC] 13 Essential Copywriting Tips to Help You Rank in Search in 2014 (Blog.Hubspot.com)

Trying to follow through Google’s ranking factors can often feel like trying to work with a boss who’s impossible to please. But, even if that’s the case, wouldn’t it be nice to get a little bit of clear insight on how you can optimize your content for search based on Google’s current criteria?

Choosing the Right Images for Your Blog Posts

Tuesday, July 15th, 2014

Image by martinak15

As we mentioned in a previous post, not all bloggers are capable of creating awesome images that can be attached to their blog posts on their own. This is why we listed down the different image repositories you could visit to find relevant, captivating images for your posts.

However, even if you know where to go, are you sure that you would know what to look for in these sites? Would you know which images would work best in making your blog posts an engaging read for your visitors?

 

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