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Posts Tagged ‘content creation’

What journalists can teach us about writing social media content

Thursday, February 2nd, 2012

What journalists can teach us about writing social media content

Image by sskennel

Leveraging on one’s writing skills is crucial in social media marketing, especially for creating content meant for mass distribution online. And as far as writing professions go, people trained to be journalists are generally best suited to serve as content writers.

 

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A primer on protecting your content online

Monday, January 30th, 2012

A primer on protecting your content online

Image by Falashad

The Internet is a haven of creativity. From personal Web pages, and art-driven portals, down to video services and social music sites, the Web serves as a free-flowing platform where both the artistically inclined and the not-so-witty come to roost and show everyone what they’re created. And in this day and age of the massive social interconnections, the social networks are where users tend to share their creativity online.

 

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Weekly Link Round Up – 01-13-12

Friday, January 13th, 2012

Sharing Is More Real (SocialMediaExplorer.com)

With a new year, there’s no doubt that times will change yet again. It’s the same thing with marketing online. Sharing has become the name of the game. Despite the challenge that comes with it, there are advantages to getting in front of the sharing curve.

5 Tips for Making Your Brand More Social (SocialMediaExaminer.com)

As marketing trends shift towards a more social attitude, businesses need to step their game up. To market effectively on the social web, a business needs to maintain a constant, compelling brand voice.

How To Revive a “Dead” Online Community (ManagingCommunities.com)

If you need to revitalize a community that has gone stagnant, tactics need to be thought out. Improving the community is one step towards bringing it back to life. Beyond that, moderators need to look to the future to keep their community alive and well.

4 Short-Form Blogging Networks Perfect for Customer Engagement (Mashable.com)

As new ways to engage different demographics start trending, businesses both big and small can go beyond Facebook, Twitter and LinkedIn to get in touch with their ideal customers. Short-form blogging allows for content to be shared quickly, but each network offers its own features that appeal to different demographics.

How I Took the Toughest Blog Niche, and Owned It (ProBlogger.net)

It can be tough to develop a marketing scheme for a niche such as those in industrial businesses, but it can be done. Although the advice currently existing on the net may not exactly meet your business needs, it’s possible to take some concepts and combine them with niche industry knowledge to create a truly engaging strategy.

Weekly Link Round Up – 12-30-11

Friday, December 30th, 2011

2011 Social Media Hits and Misses (Soshable.com)

The year 2011 was a big one for social media, as mediums such as Twitter and Facebook found worldwide attention through events such as the Day of Rage in Cairo. At the same time, it was also a year of memorable blunders. Soshable takes a review of these.

Five Social Media Trends for 2012 (SocialMediaExplorer.com)

As 2011 comes to a close, predictions for Social Media’s future in 2012 come to light. Some trends to look out for in the upcoming year include the rise of Content Marketing, and the convergence of marketing, technology, and data.

Top Social Media Acquisitions of 2011 (SocialFresh.com)

Speaking of 2011 in review, the year was also one for acquisitions, as smaller services were acquired by social media superpowers such as Facebook, Twitter, HubSpot and Google. Popular blogs were also acquired by bigger companies AOL and Say Media.

3 Ways Taste Graphs will Fuel Social Commerce in 2012 (Mashable.com)

While social commerce in the past had been more about broadcasting than actual interaction, today’s social commerce experience isn’t complete without some form of interactivity. Taste graphs bring interactivity to commerce, reaching out to people by showing them what they want.

Is the Golden Age of tech blogging over? (BrianSolis.com)

It is true that blogging has been eclipsed by the fast-paced interactive media from giants such as Facebook and Twitter. But that doesn’t necessarily mean that blogging is dead. As Brian Solis shows, you have a choice as a content creator, curator or consumer.

Snapshot: Understanding Viral Content Marketing

Tuesday, December 6th, 2011

In the past few years, Internet marketers have been heavily relying on the social Web to be able to reach as much people as possible, and help expand their brand’s mileage online. Among the many strategies that have cropped up from the proverbial think tank that is the social media graph, viral marketing has become something a lot of brands have been trying to get into. It isn’t really an exact science, but there are visible patterns you can integrate into your own strategies, as presented via an infographic by Problogger.

 

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Enriching user experience to foster online communities

Monday, November 28th, 2011

Successful Internet marketing campaigns foster online communities

Image by lynnefeatherstone

It’s great to see people gravitate towards your brand, and it’s even better when they’re vocal about how they like your products and/or services, and that they trust you. These, of course, are very good for your brand development, promotions, and online reputation efforts. And in the dynamic social Web, Internet marketing has put real conversations and interactions at the top of the priority list. This influences further engagements, and fosters the growing community around your brand.

 

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Things Internet marketers should learn from stand-up comedians

Wednesday, November 23rd, 2011

There are a lot of things Internet marketers ought to learn from stand-up comedians to hone their skills, and boost their marketing strategies.
Comedian Omid Djalili; Image by markhillary

At its core, social media marketing puts a spotlight on strategies that can propel a brand to the top of the heap by creating truly compelling content, and through direct engagements with the targeted demographic. Like many fields, stand-up comedy also shares these two fundamentals in getting the audience into the comedian’s fold.

 

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