Posts Tagged ‘content creation’

Embracing New Approaches to Community Management

Tuesday, November 10th, 2015

Image by ronWLS


Digital marketing is ever-evolving, and as such, marketers need to embrace new approaches to community management and content production. Rather than publish hourly updates for a handful of followers, for instance, they need to produce fewer, but higher-quality content that will be liked and shared by millions.


Read the rest of this entry »

Ready, Set, Go! Mobilize Your Content Marketing Strategy Now

Tuesday, October 20th, 2015

Image by castgen


Adopting a mobile-first approach early in the content marketing lifecycle is now the norm. While marketers used to create content specifically made for desktops in the past, the high usage of mobile devices—laptops, smartphones, tablets, and even smartwatches—has forced many to adapt to the current handheld web-browsing majority.


Read the rest of this entry »

Unlocking the Full Potential of Data-driven Content

Tuesday, September 15th, 2015

Image by Evil Cheese Scientist


The waning effectiveness of traditional advertising mediums and the rise of social media have led more and more brands to hail “Content is King!” and embrace content creation as part of their marketing strategy. Marketers now see themselves not just as advertisers, but as publishers, launching websites, blogs, social media campaigns, and podcasts to reach out to customers and promote their brand.


Read the rest of this entry »

The Importance of Utilizing SMM Strategies in Your Healthcare Business

Tuesday, July 7th, 2015

Image by NEC Corporation of America


Formulating SMM strategies is no longer an afterthought for many companies and organizations. Every major brand out there has established its presence across various social media platforms, and they are proactively creating SMM campaigns to increase brand awareness and customer engagement.


Read the rest of this entry »

LinkedIn Features to Use in Your Next B2B Marketing Campaign

Tuesday, June 30th, 2015

Image by nan palmero


Found to be the most effective social media lead generator for B2B marketers, LinkedIn offers a wealth of places for generating content and social engagement. Here are some of the LinkedIn features you might want to explore the next time you’re looking for ways to step up your B2B marketing campaign.



Read the rest of this entry »

Encourage Employees to Share Content with LinkedIn Elevate

Tuesday, April 14th, 2015

Image by A Name Like Shields Can Make You Defensive


With 350 million users, LinkedIn has already established itself as the biggest social platform for professionals worldwide. Soon, people can use it to learn a thing two with the launch of Elevate, LinkedIn’s new paid app.


Read the rest of this entry »

Choosing the Right Background Images for Your Site’s Graphics

Tuesday, September 9th, 2014

Image by Dustin Gaffke

When crafting content for your blog or website, it’s important that every element is optimized to keep your audience engaged and loving your page. And of course you already know that this can be done by avoiding a purely textual post; graphics and other visual additions must be present to break the monotony. 


Read the rest of this entry »


Contact us for Free Analysis