Posts Tagged ‘content creation’

Surpassing the Most Common Social Media Marketing Hurdles

Tuesday, June 7th, 2016

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For most digital marketers, social media marketing entails a steep learning curve. With new platforms, ever-changing roles, and evolving customer demands, maintaining an effective SMM strategy across multiple platforms is never easy.


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Instant Articles by Facebook: The Good, the Bad, and the Ugly

Tuesday, May 31st, 2016

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When Facebook made Instant Articles available to all this year, many users were excited. Instant Articles load faster and are more interactive than most mobile websites. The news made publishers excited too; they can now host their articles within Facebook and still display their own ads while generating more traffic and attention from the social network and their respective communities. For marketers though, the news came with many important questions such as: Will Instant Articles kill my website? Is it a mistake to leverage Instant Articles?


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Nifty Ways to Improve Your Mobile App Marketing through Social Media

Tuesday, January 5th, 2016

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A lot of effort and skill, skipped meals, and all-nighters go into an app that will become a hit on the Apple App and Google Play store. After you’ve ensured that you’re all set to launch and ready to create a huge demand among millions of users, it might be easy to forget that it also takes a lot of work to get your app to stand out from thousands of other apps out there.


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Drive Engagement and Win Customers with Live Streaming Video

Tuesday, December 29th, 2015

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Live streaming video is a great way to reach and engage your customer base in real time. Coming up with creative ways to implement live streaming videos in your social media marketing can be challenging, but the potential returns are big. You can start small by publishing your own content using just a webcam and microphone, or you can also try specialized platforms like Periscope or Meerkat.


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What’s Your Social Media Personality?

Tuesday, December 1st, 2015

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Social media marketers and their campaigns can fall into two categories: introverts and extroverts. Extroverts typically dominate the social media landscape, with their frequent status updates and superficial one-liners about whatever is current at the time. Introverts, on the other hand, are more effective. When it comes to social media marketing, it simply isn’t about quantity. Rather, what matters is how in-depth and informative your content is and how much impact you can generate with it.


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Embracing New Approaches to Community Management

Tuesday, November 10th, 2015

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Digital marketing is ever-evolving, and as such, marketers need to embrace new approaches to community management and content production. Rather than publish hourly updates for a handful of followers, for instance, they need to produce fewer, but higher-quality content that will be liked and shared by millions.


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Ready, Set, Go! Mobilize Your Content Marketing Strategy Now

Tuesday, October 20th, 2015

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Adopting a mobile-first approach early in the content marketing lifecycle is now the norm. While marketers used to create content specifically made for desktops in the past, the high usage of mobile devices—laptops, smartphones, tablets, and even smartwatches—has forced many to adapt to the current handheld web-browsing majority.


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