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Posts Tagged ‘content creation’

Monthly Link Round Up – 07-25-14

Friday, July 25th, 2014

What You Can Do About the Decline of Social Marketing on Facebook (Entrepreneur.com)

Many brands that have spent years building their Facebook following are now reporting that they’ve been seeing their organic reach fall significantly. Whether the reason behind these changes is due to algorithm changes or some other factors, what can a social marketer do to let his brand remain relevant on Facebook?

Modern Marketing is Inbound Marketing (Business2Community.com)

Outbound marketing techniques used to work. People had fewer choices of what they can buy and how they can buy them. Marketers used to control the market, the message, and the channels. Now, consumers are driving the conversation and they have infinite ways to get information.

Social Media is the New Blackhat (Forbes.com)

A recent study which tracked 300,000 websites over four months has found that social media referrals now lead to 30% of websites’ overall traffic, which means that social media can indeed help boost a company’s SEO ranking when there is tons of buzz generated in social feeds. However, does social media have its dark side as well?

Social Media’s Evolving Role for Emerging Market Leaders (Blogs.WSJ.com)

Some governments perceive social media as an existential threat, while most organizations and companies see it as a way to reach out to constituents and customers. But what is social media’s role in emerging countries, and how does it help leaders and countries take advantage of its rapid and unpredictable evolution?

[INFOGRAPHIC] 13 Essential Copywriting Tips to Help You Rank in Search in 2014 (Blog.Hubspot.com)

Trying to follow through Google’s ranking factors can often feel like trying to work with a boss who’s impossible to please. But, even if that’s the case, wouldn’t it be nice to get a little bit of clear insight on how you can optimize your content for search based on Google’s current criteria?

Choosing the Right Images for Your Blog Posts

Tuesday, July 15th, 2014

Image by martinak15

As we mentioned in a previous post, not all bloggers are capable of creating awesome images that can be attached to their blog posts on their own. This is why we listed down the different image repositories you could visit to find relevant, captivating images for your posts.

However, even if you know where to go, are you sure that you would know what to look for in these sites? Would you know which images would work best in making your blog posts an engaging read for your visitors?

 

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Producing Stories Is Better than Publishing Content for SEO’s Sake

Tuesday, May 20th, 2014

Image by prettyinprint

Writing for the internet has dramatically changed how articles look and feel. Most people tend to get overwhelmed with the many rules that govern SEO that they forget that writing wasn’t always all about selling.

 

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Thinking on Your Feet: Time Management Tips for Content Creators

Tuesday, March 11th, 2014

Image by Drew Coffman

 

Proper time management is an essential ingredient in successful content creation and social media marketing. Writer’s block, distractions, and poor scheduling are typical problems that content creators face. As a writer or content manager, learning how to stay focused on creating relevant, high quality content that’s published on schedule must be your top priority.

 

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Social Media Marketing Trends to Watch Out for in 2014

Tuesday, January 7th, 2014

Image by Jon Glittenberg

Things will be looking up for social media marketing and small businesses this 2014. Some of the trends we saw last year are set to continue and others will be forgotten, but it all comes down to how business owners and marketers will work to create good content and engage their customers and build connections.

 

 

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Key Considerations when Cross-Posting to Your Social Media Accounts

Tuesday, October 15th, 2013

Image by Gene Han

If your brand makes use of multiple social media accounts, then you know how much help social media management apps like HootSuite, Buffer, and TweetDeck can be. However, it’s important to know that while it might be tempting to craft one post and schedule it for publishing across all your accounts, it’s not the most effective way of marketing your brand, product, or service.

 

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No-cost Strategies for Keeping Your Content Marketing Plan Up and Running

Tuesday, September 10th, 2013

Image by Images Money

Content marketing is a great strategy to adopt, especially if your company’s marketing budget is limited. Whether done through your blog or on social media accounts, the more effort you put into content marketing, the more traffic your website will attract.

However, a high traffic website doesn’t necessarily equate to higher profits. The content you produce must be informative, entertaining, and above all, lead to sales conversion. Although costs, whether calculated in dollars or time, are an undeniable part of creating and maintaining a content marketing plan, there are some simple but proven ways to get your message across without burning a hole in your pocket.

 

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