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Posts Tagged ‘content creation’

Weekly Link Round Up – 07-19-13

Friday, July 19th, 2013

How to Get the Most Out of Google+ Today (ReadWrite.com)

While Google+ will never be a formidable rival for Facebook, it offers a variety of great features that has made it a more comfortable place for people to hangout. Aside from that, part of this social network’s charm is its richer, more discussion-based experience.

Why Content Marketers Can’t Ignore Google Plus (IgniteSocialMedia.com)

Content is a weapon in every online marketer’s arsenal. But to use the weapon well, it’s best to know about the tools to complement it. Google+ is quickly proving to be that particular tool content marketers can’t do without.

Three Steps to Becoming a Thought Leader in Your Industry (SocialMediaExaminer.com)

Becoming a thought leader is a powerful thing. Not only does it put you and your brand on top of others, but it also reflects in things such as your social media interactions and your SEO ranking. But the road to becoming one can be difficult. Thankfully, there are three steps brands can keep in mind to make their way into thought leadership.

How To Help Your Content Rise Above The Noise [Infographic] (SocialMouths.com)

When you deal with content marketing, you have to contend with the mess of information spread all across the internet. With that said, it can be a real challenge to make your content seen by others. But by understanding how people digest information, and how to effectively tell a story, you may be able to cut through the noise.

12 Types of Content That Spread Fast (BlogWorld.com)

Another way to cut through the noise of the internet is to realize what type of content works best at attracting attention. By knowing what draws attention effectively, which kind of media best suits your brand, and how to use it right, you may find your way into social media success.

Avoid These Topics to Maintain Your Brand’s Good Social Media Presence

Thursday, July 11th, 2013

Image by Michael Theis

In social media, following trending topics and joining the discussion is one of the best ways to put your brand in the direct view of the general public. This is because hot topics and breaking news are what everyone will be talking about, searching for, and posting about as soon as they happen.

However, this doesn’t mean that all topics are free for you to cover. Some are considered too sensitive and may do more harm than good to your online reputation if you decide to pick it up for your next wave of social media posts.

 

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Weekly Link Round Up – 06-28-13

Friday, June 28th, 2013

How To Organize A Social Media Content Strategy (MarketingLand.com)

Having an effective content strategy is an essential part of any social media marketing campaign. It’s not enough to just send out a message on social networks and hope that your message will be read; marketers must make the most out of every post and update published.

26 Tips to Create a Strong Social Media Content Strategy (SocialMediaExaminer.com)

Social media professionals need to constantly find ways to improve engagement and get their message across to their audience. Check out these useful tips from the Social Media Examiner on creating an effective social media content strategy.

Likeable content: How to Create Social Media Content that Gets Clicks (ArikHanson.com)

Getting more clicks, “likes,” and re-tweets is an essential part of any social media strategy. Arik Hanson posts a presentation on creating “likeable” content that community managers and social media professionals need to get more clicks, and fully engage their audience.

5 Types of Social Media Content Your Audience Wants (PRDaily.com)

Social media has made it possible for brands to connect to their audience at a much deeper level. Choosing the right type of content to post or update can help companies better engage their customers, and create more productive and profitable relationships.

How To Generate Strategic Content for Social Media? (Uber.la)

You’ve created your social media profiles and have a steadily growing community following your brand. The next step is to create strategic content that not only answers what your audience needs, but also meets your business requirements. Taking a strategic, well-thought out approach to generating social media content can help you grow your business and brand.

Social Media Mistakes Bound to Make a Dent on Your Reputation

Tuesday, May 28th, 2013

Image by Mike Miley

It’s easy to slip up and make a mistake on social media. Autocorrect shenanigans and strong feelings that come across poorly to others are bound to happen on any account. But when it happens on a corporate social media profile, things are bound to get messy. Sometimes, a single wrong update can cause a catastrophic snowball that could cost your business’ reputation.

Here are a few common mistakes that have led to disastrous situations:

 

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4 Common Mistakes to Avoid When Optimizing Your Google+ Posts

Thursday, May 16th, 2013

Image by David Goehring

As we mentioned in the past, brands and businesses shouldn’t underestimate the power of Google+ as it presents numerous advantages that can raise brand awareness with your target market. But besides creating discussions in Google+ Communities, effectively managing what you post in the social network is a must in order to attract new followers, retain loyal customers, and expand your Circles.

 

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Essential Social Media Strategies for Marketing to a Millennial Audience

Tuesday, May 14th, 2013

Image by Garry Knight

The millennial generation, which includes individuals born between 1980 and 2000, is known to be the first generation to be constantly and simultaneously engaged in multiple social media accounts, electronic devices, and mobile apps. As an up-and-coming audience that has become increasingly important for social media marketers, it’s important to reach out to the young adult demographic and create an engaging social media campaign that won’t alienate and send them running for the hills.

 

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Weekly Link Round Up – 05-09-13

Friday, May 10th, 2013

26 Social Media Marketing Tips from the Pros (SocialMediaExaminer.com)

According to Debbie Hemley of SocialMediaExaminer.com, there are three factors social media experts should focus on to improve their online presence. These are your call-to-action, content strategy, and email and social integration capabilities.

Increase Non Profit Support by Improving Your Social Media Calls to Action (SocialFish.com)

Effective calls to action aren’t simply adding a link and phone number after your content. They have to be inviting enough to convince readers to actually click and see what you have to offer.

How To Organize A Social Media Content Strategy (MarketingLand.com)

Interdepartmental collaboration plays a big part in organizing an effective social media content strategy. It makes way for even better ideas that a single team may not be able to come up with.

Why is Your Content Boring? (Business2Community.com)

Creating highly engaging content is a must to convert curious online visitors into loyal fans, customers, and brand representatives. For this reason, it’s important to stop and ask yourself, “Is my content boring?”

The Benefits of Integrating Social into Email Marketing [INFOGRAPHIC] (LeadersWest.com)

Just because social media is what everyone is talking about doesn’t mean that email marketing is old news. In fact, it’s as relevant as ever. Jim Dougherty shows us how.

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