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Posts Tagged ‘content creation’

Key Considerations when Cross-Posting to Your Social Media Accounts

Tuesday, October 15th, 2013

Image by Gene Han

If your brand makes use of multiple social media accounts, then you know how much help social media management apps like HootSuite, Buffer, and TweetDeck can be. However, it’s important to know that while it might be tempting to craft one post and schedule it for publishing across all your accounts, it’s not the most effective way of marketing your brand, product, or service.

 

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No-cost Strategies for Keeping Your Content Marketing Plan Up and Running

Tuesday, September 10th, 2013

Image by Images Money

Content marketing is a great strategy to adopt, especially if your company’s marketing budget is limited. Whether done through your blog or on social media accounts, the more effort you put into content marketing, the more traffic your website will attract.

However, a high traffic website doesn’t necessarily equate to higher profits. The content you produce must be informative, entertaining, and above all, lead to sales conversion. Although costs, whether calculated in dollars or time, are an undeniable part of creating and maintaining a content marketing plan, there are some simple but proven ways to get your message across without burning a hole in your pocket.

 

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Weekly Link Round Up – 08-02-13

Friday, August 2nd, 2013

How Brands Can Create Long-Term Influencer Relationships (IgniteSocialMedia.com)

It’s one thing for an influencer to reach out to a brand. But it’s a completely different thing for the brand itself to establish a long-term relationship with a key influencer. As with any other social relationship, the key to a successful one is about knowing the other person and going the extra mile to make things feel personal.

5 Tips for Launching a Product On Your Blog Without Annoying Your Readers (ProBlogger.net)

When you run a blog for marketing, it can be all too easy to annoy followers. This is especially the case if all you talk about is what you want to sell. Thankfully, there are ways to launch a product and market it without coming off as annoying marketing noise.

How To Use Content To Build Your Community (SocialFresh.com)

Encouraging a community to grow around your brand takes a smart strategy. A successful one not only leverages different forms of unique content but also shows value towards influencers and followers through interactive media.

How to Setup Social Media Discussion Groups for Business (SocialMediaExaminer.com)

If networking is a big part of your business, then creating a discussion group on a social media network might help you further your goals. Google+ Communities, Facebook Groups, and LinkedIn Groups each offer different features for fostering relationships with closed groups of all kinds

The Future Of How Businesses Connect With Customers (ReadWrite.com)

While CRM software seems to be the biggest corporate software market, not many have actually implemented a CRM system. But with the rise of data coming from mobile, the cloud, and social media, the future just may be in leveraging this software to not only analyze the customer base, but also connect with them.

Weekly Link Round Up – 07-19-13

Friday, July 19th, 2013

How to Get the Most Out of Google+ Today (ReadWrite.com)

While Google+ will never be a formidable rival for Facebook, it offers a variety of great features that has made it a more comfortable place for people to hangout. Aside from that, part of this social network’s charm is its richer, more discussion-based experience.

Why Content Marketers Can’t Ignore Google Plus (IgniteSocialMedia.com)

Content is a weapon in every online marketer’s arsenal. But to use the weapon well, it’s best to know about the tools to complement it. Google+ is quickly proving to be that particular tool content marketers can’t do without.

Three Steps to Becoming a Thought Leader in Your Industry (SocialMediaExaminer.com)

Becoming a thought leader is a powerful thing. Not only does it put you and your brand on top of others, but it also reflects in things such as your social media interactions and your SEO ranking. But the road to becoming one can be difficult. Thankfully, there are three steps brands can keep in mind to make their way into thought leadership.

How To Help Your Content Rise Above The Noise [Infographic] (SocialMouths.com)

When you deal with content marketing, you have to contend with the mess of information spread all across the internet. With that said, it can be a real challenge to make your content seen by others. But by understanding how people digest information, and how to effectively tell a story, you may be able to cut through the noise.

12 Types of Content That Spread Fast (BlogWorld.com)

Another way to cut through the noise of the internet is to realize what type of content works best at attracting attention. By knowing what draws attention effectively, which kind of media best suits your brand, and how to use it right, you may find your way into social media success.

Avoid These Topics to Maintain Your Brand’s Good Social Media Presence

Thursday, July 11th, 2013

Image by Michael Theis

In social media, following trending topics and joining the discussion is one of the best ways to put your brand in the direct view of the general public. This is because hot topics and breaking news are what everyone will be talking about, searching for, and posting about as soon as they happen.

However, this doesn’t mean that all topics are free for you to cover. Some are considered too sensitive and may do more harm than good to your online reputation if you decide to pick it up for your next wave of social media posts.

 

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Weekly Link Round Up – 06-28-13

Friday, June 28th, 2013

How To Organize A Social Media Content Strategy (MarketingLand.com)

Having an effective content strategy is an essential part of any social media marketing campaign. It’s not enough to just send out a message on social networks and hope that your message will be read; marketers must make the most out of every post and update published.

26 Tips to Create a Strong Social Media Content Strategy (SocialMediaExaminer.com)

Social media professionals need to constantly find ways to improve engagement and get their message across to their audience. Check out these useful tips from the Social Media Examiner on creating an effective social media content strategy.

Likeable content: How to Create Social Media Content that Gets Clicks (ArikHanson.com)

Getting more clicks, “likes,” and re-tweets is an essential part of any social media strategy. Arik Hanson posts a presentation on creating “likeable” content that community managers and social media professionals need to get more clicks, and fully engage their audience.

5 Types of Social Media Content Your Audience Wants (PRDaily.com)

Social media has made it possible for brands to connect to their audience at a much deeper level. Choosing the right type of content to post or update can help companies better engage their customers, and create more productive and profitable relationships.

How To Generate Strategic Content for Social Media? (Uber.la)

You’ve created your social media profiles and have a steadily growing community following your brand. The next step is to create strategic content that not only answers what your audience needs, but also meets your business requirements. Taking a strategic, well-thought out approach to generating social media content can help you grow your business and brand.

Social Media Mistakes Bound to Make a Dent on Your Reputation

Tuesday, May 28th, 2013

Image by Mike Miley

It’s easy to slip up and make a mistake on social media. Autocorrect shenanigans and strong feelings that come across poorly to others are bound to happen on any account. But when it happens on a corporate social media profile, things are bound to get messy. Sometimes, a single wrong update can cause a catastrophic snowball that could cost your business’ reputation.

Here are a few common mistakes that have led to disastrous situations:

 

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