Sharing Is More Real (SocialMediaExplorer.com)

With a new year, there’s no doubt that times will change yet again. It’s the same thing with marketing online. Sharing has become the name of the game. Despite the challenge that comes with it, there are advantages to getting in front of the sharing curve.

5 Tips for Making Your Brand More Social (SocialMediaExaminer.com)

As marketing trends shift towards a more social attitude, businesses need to step their game up. To market effectively on the social web, a business needs to maintain a constant, compelling brand voice.

How To Revive a “Dead” Online Community (ManagingCommunities.com)

If you need to revitalize a community that has gone stagnant, tactics need to be thought out. Improving the community is one step towards bringing it back to life. Beyond that, moderators need to look to the future to keep their community alive and well.

4 Short-Form Blogging Networks Perfect for Customer Engagement (Mashable.com)

As new ways to engage different demographics start trending, businesses both big and small can go beyond Facebook, Twitter and LinkedIn to get in touch with their ideal customers. Short-form blogging allows for content to be shared quickly, but each network offers its own features that appeal to different demographics.

How I Took the Toughest Blog Niche, and Owned It (ProBlogger.net)

It can be tough to develop a marketing scheme for a niche such as those in industrial businesses, but it can be done. Although the advice currently existing on the net may not exactly meet your business needs, it’s possible to take some concepts and combine them with niche industry knowledge to create a truly engaging strategy.