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Posts Tagged ‘content creation’

Weekly Link Round Up – 06-28-13

Friday, June 28th, 2013

How To Organize A Social Media Content Strategy (MarketingLand.com)

Having an effective content strategy is an essential part of any social media marketing campaign. It’s not enough to just send out a message on social networks and hope that your message will be read; marketers must make the most out of every post and update published.

26 Tips to Create a Strong Social Media Content Strategy (SocialMediaExaminer.com)

Social media professionals need to constantly find ways to improve engagement and get their message across to their audience. Check out these useful tips from the Social Media Examiner on creating an effective social media content strategy.

Likeable content: How to Create Social Media Content that Gets Clicks (ArikHanson.com)

Getting more clicks, “likes,” and re-tweets is an essential part of any social media strategy. Arik Hanson posts a presentation on creating “likeable” content that community managers and social media professionals need to get more clicks, and fully engage their audience.

5 Types of Social Media Content Your Audience Wants (PRDaily.com)

Social media has made it possible for brands to connect to their audience at a much deeper level. Choosing the right type of content to post or update can help companies better engage their customers, and create more productive and profitable relationships.

How To Generate Strategic Content for Social Media? (Uber.la)

You’ve created your social media profiles and have a steadily growing community following your brand. The next step is to create strategic content that not only answers what your audience needs, but also meets your business requirements. Taking a strategic, well-thought out approach to generating social media content can help you grow your business and brand.

Social Media Mistakes Bound to Make a Dent on Your Reputation

Tuesday, May 28th, 2013

Image by Mike Miley

It’s easy to slip up and make a mistake on social media. Autocorrect shenanigans and strong feelings that come across poorly to others are bound to happen on any account. But when it happens on a corporate social media profile, things are bound to get messy. Sometimes, a single wrong update can cause a catastrophic snowball that could cost your business’ reputation.

Here are a few common mistakes that have led to disastrous situations:

 

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4 Common Mistakes to Avoid When Optimizing Your Google+ Posts

Thursday, May 16th, 2013

Image by David Goehring

As we mentioned in the past, brands and businesses shouldn’t underestimate the power of Google+ as it presents numerous advantages that can raise brand awareness with your target market. But besides creating discussions in Google+ Communities, effectively managing what you post in the social network is a must in order to attract new followers, retain loyal customers, and expand your Circles.

 

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Essential Social Media Strategies for Marketing to a Millennial Audience

Tuesday, May 14th, 2013

Image by Garry Knight

The millennial generation, which includes individuals born between 1980 and 2000, is known to be the first generation to be constantly and simultaneously engaged in multiple social media accounts, electronic devices, and mobile apps. As an up-and-coming audience that has become increasingly important for social media marketers, it’s important to reach out to the young adult demographic and create an engaging social media campaign that won’t alienate and send them running for the hills.

 

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Weekly Link Round Up – 05-09-13

Friday, May 10th, 2013

26 Social Media Marketing Tips from the Pros (SocialMediaExaminer.com)

According to Debbie Hemley of SocialMediaExaminer.com, there are three factors social media experts should focus on to improve their online presence. These are your call-to-action, content strategy, and email and social integration capabilities.

Increase Non Profit Support by Improving Your Social Media Calls to Action (SocialFish.com)

Effective calls to action aren’t simply adding a link and phone number after your content. They have to be inviting enough to convince readers to actually click and see what you have to offer.

How To Organize A Social Media Content Strategy (MarketingLand.com)

Interdepartmental collaboration plays a big part in organizing an effective social media content strategy. It makes way for even better ideas that a single team may not be able to come up with.

Why is Your Content Boring? (Business2Community.com)

Creating highly engaging content is a must to convert curious online visitors into loyal fans, customers, and brand representatives. For this reason, it’s important to stop and ask yourself, “Is my content boring?”

The Benefits of Integrating Social into Email Marketing [INFOGRAPHIC] (LeadersWest.com)

Just because social media is what everyone is talking about doesn’t mean that email marketing is old news. In fact, it’s as relevant as ever. Jim Dougherty shows us how.

Signing Up for Google Authorship to Protect Your Copy from Content Theft

Thursday, April 25th, 2013

Image by wiredforlego

Having quality content online can do wonders for your business. Aside from making you seen as an expert in your chosen field, it engages and attracts your brand’s ideal demographic. And as your work is shared from one social media site to the next, you end up reaching a broader audience.

However, despite putting a lot of time, money, and effort into creating an outstanding website with marketable content, it’s all too easy to get it plagiarized. Content thieves can easily do a quick copy-paste job on your site and market your words as their own. In effect, you may experience a decrease in online visitors and potential sales as clients are funneled to the competition.

 

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Using Social Media Outlets to Boost Sports Marketing Campaigns

Tuesday, April 23rd, 2013

Image by Alessandro Prada

We all know how passionate sports fans can be at a game. Whether it’s college sports or professional leagues, die-hard sports fans are out there buying sports gear, painting their faces, and throwing tailgate parties while Tweeting, Facebooking, Instagramming, and blogging about their favorite teams online.

 

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