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Posts Tagged ‘Content Marketing’

Signs That Your Business Needs a Better Content Marketing Plan

Tuesday, August 22nd, 2017

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Almost all businesses these days now utilize some form of content marketing. But that doesn’t mean that everyone’s doing it right, or getting the results they want. So how do you know if your business is in urgent need of a better content marketing plan?
 

 

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Video Strategies for Achieving Brand Awareness and Sales Goals

Tuesday, July 4th, 2017

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Whether you’re managing a small or large business, it’s likely that your marketing goals involve explaining your product or service, building brand awareness and trust, and increasing revenue. And among all the types of marketing content available online, video is probably the most effective way to achieve these goals. They have great potential for increased ROI, audience engagement, and shareability. In fact, nearly 52 percent of marketers worldwide say that video content offers the best ROI, and on social media, video is shared 12 times more than other types of visual content.

 

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Content, SMM, and Linking Strategies for Your Small Website

Tuesday, June 20th, 2017

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Although optimizing and maintaining a small website can be a daunting task given a limited budget, it’s exactly why entrepreneurs need to double their digital marketing efforts. Here are some smart, simple tips for enhancing your website’s online visibility and effectively converting leads into sales.

 

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Upgrade Your Content Marketing Strategy with Customer-generated Content

Tuesday, June 6th, 2017

Image by Thomas Hawk

 

Incorporating User-generated Content (UGC) such as influencer insights and reviews in one’s marketing campaign is a helpful yet often underutilized strategy. Not only is UGC free, but you can leverage this earned resource from consumers and influencers and use it to promote your brand to a wider audience.

 

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Embracing the Length: A Case for Long-form Content

Tuesday, May 16th, 2017

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Social media marketers already know this: Today’s audience wants short, digestible content. People want blog posts that won’t require them to scroll down too much and articles that they can finish reading in less than five minutes. They want videos they can watch during commercial breaks.

 

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Data-driven Ways to Increase Sales in a Saturated Online Market

Tuesday, May 2nd, 2017

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In a saturated market, online businesses are constantly competing with others to distinguish themselves, more so when the competition implements the same marketing campaigns to the same target consumers.

 

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Let User-generated Content Tell Your Brand Story

Tuesday, February 7th, 2017

Image by Thomas Hawk

 

Your brand story should be so much more than just a rundown of facts about your business. It’s even much more than how you or your employees feel about your company. Your brand story should be a complex, distinctive combination of your business facts incorporated within the emotions your brand aspires to stimulate in its customers. Essentially, your brand story is a human-to-human representation of your business.

 

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