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Posts Tagged ‘Content Marketing’

Let User-generated Content Tell Your Brand Story

Tuesday, February 7th, 2017

Image by Thomas Hawk

 

Your brand story should be so much more than just a rundown of facts about your business. It’s even much more than how you or your employees feel about your company. Your brand story should be a complex, distinctive combination of your business facts incorporated within the emotions your brand aspires to stimulate in its customers. Essentially, your brand story is a human-to-human representation of your business.

 

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Monthly Link Roundup – 12-30-16

Friday, December 30th, 2016

How the 2016 US Presidential Election Will Change Social Media (SocialMediaToday.com)

If there was any doubt over the influence of social media, the results of the 2016 US Presidential Election proved the medium’s importance. Social media networks are now a legitimate news source, and an increasingly relevant platform for news and media insights.

5 Lessons Content Marketing Can Learn from Journalism (ContentMarketingInstitute.com)

Most marketing articles and listicles found online feel artificial, even deceptive, and it leads many in the journalism industry to look down on those in content marketing. As they see it, journalism is an industry made of equal parts substance and flavor, while content marketing is one of fluff and blandness.

How to Use Facebook Login on Your Website (SocialMediaExaminer.com)

Do you want more information about the people who log into your website? Wondering how you can target your website visitors more effectively on Facebook? When you let visitors log into your site with their Facebook profile, you can collect their demographic attributes and other characteristics.

Improve Your Paid Search & Social Through Relationship Marketing (MarketingLand.com)

The key to a successful relationship marketing program is to take customers on a buying journey. An effective paid search and social program must create brand awareness, generate demand, force a buying decision, and finally inspire brand loyalty and advocacy.

Mobile Shopping Is on the Rise, But Security Is at Risk (Infographic) (AdWeek.com)

The widespread use of mobile devices has had a large impact on everything from advertising to user behavior and shopping habits. Mobile security provider, Trustlook, recently published an infographic that examines user behavior on mobile during the holiday season and the issues with mobile device security.

Instant Articles by Facebook: The Good, the Bad, and the Ugly

Tuesday, May 31st, 2016

Image by InstantArticles.fb.com

 

When Facebook made Instant Articles available to all this year, many users were excited. Instant Articles load faster and are more interactive than most mobile websites. The news made publishers excited too; they can now host their articles within Facebook and still display their own ads while generating more traffic and attention from the social network and their respective communities. For marketers though, the news came with many important questions such as: Will Instant Articles kill my website? Is it a mistake to leverage Instant Articles?

 

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Content Marketing Strategies for Top Social Networks

Tuesday, March 8th, 2016

Image by Frau Hölle

 

As time goes by, it’s becoming clear that the line separating content marketing from social media marketing is getting blurry. While the former certainly exists outside of social media, brands can no longer run effective campaigns without considering how these will affect their business pages on Facebook, Twitter, or Instagram.

 

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Monthly Link Roundup – 10-30-15

Friday, October 30th, 2015

Holiday Email Marketing Trends, Dates, and Tips You Need to Know (Business2Community.com)

This year’s holiday season provides marketers countless opportunities for driving sales and customer engagement. Technology has revolutionized the way brands market to their customers; to stay on top of their game, it’s important to know which trends are likely to occur so that marketers can deliver relevant messages that resonate with their market.

Oh, The Horror! Content Marketing Halloween Dub Lessons (VerticalMeasures.com)

Using Google Suggest for ideation, focusing on mobile, and ensuring content variety are just three of the valuable content marketing lessons that the Vertical Measures team has shared, just in time for Halloween. Whether it’s for the holiday season or for other types of campaigns, these tips and strategies are effective all year-round.

4 Ways To Think About Halloween And Email Marketing (MediaPost.com)

Given that social communications tend to soar during the holiday season and well after that, it’s great to take advantage of this opportunity to reach out to consumers and increase sales and engagement. More people also tend to go outside and share virtually every moment digitally, so why not ride the wave and come up with something unique?

Using Paid Social for Successful Halloween Marketing Results (Adaptly.com)

Sandwiched between the beginning of the school year and the holiday season, Halloween is one of the best times for marketers to get a piece of the (pumpkin) pie! Experimenting with paid advertising via autonomous marketing platforms on social networks like Facebook, Twitter, Instagram, and Pinterest allow marketers to better connect with social-savvy consumers during this opportune time.

5 Strategies for Last-minute Halloween Marketing on Twitter (Clickz.com)

October 31 is already tomorrow, and by now almost every brand has already launched their respective Halloween campaigns. But if you’ve been busy and are now just scrambling to start a Twitter campaign for Halloween, here are five last-minute, tried-and-tested strategies and how to implement them.

Ready, Set, Go! Mobilize Your Content Marketing Strategy Now

Tuesday, October 20th, 2015

Image by castgen

 

Adopting a mobile-first approach early in the content marketing lifecycle is now the norm. While marketers used to create content specifically made for desktops in the past, the high usage of mobile devices—laptops, smartphones, tablets, and even smartwatches—has forced many to adapt to the current handheld web-browsing majority.

 

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Instant News: The Next Big Thing in Social Media Marketing

Tuesday, September 29th, 2015

Image by onigiri-kun

 

What do you think will news websites look like in the future? If current trends are any indication, they will probably look like today’s social media websites.

 

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