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Posts Tagged ‘content’

Weekly Link Round Up – 05-13-11

Friday, May 13th, 2011

6 Tips for Starting an Online Community (SocialMediaExaminer.com)

Building an online community is the cornerstone of social media marketing. Starting out can be a daunting task though, especially when it comes to keeping the conversation going. By knowing your audience and catering to what they want, you can create a strong community from the ground up.

Creative Content that Converts (SocialMediaToday.com)

“Uninspired web content is no different than a disgruntled receptionist who turns people off from your business or brand.” Just like managing a storefront or reception desk, you need to develop your content in a way that draws people in and answers what they need in order to make the sale.

How to Plan and Write a Blog Post to go Viral (SocialMouths.com)

While viral posts seem to come out of nowhere, you can actually study your blog’s audience and find out what kind of post can create a similar kind of reaction. By learning what elements it takes to make popular content, you’ll know well enough how to create work that will create buzz and hopefully go viral, too.

Invite Your Customers onto Twitter (ChrisBrogan.com)

An online community is hard to start up if your customers aren’t there in the first place. If you’re managing the community on Twitter, it helps to encourage your visitors and customers to join up and follow the conversation.

Manage Your Facebook Page Like Vin Diesel (idaconcpts.com)

Surprisingly, Vin Diesel offers an interesting take on managing the community that follows him on his Facebook page. While social media marketing has been associated more often with Justin Bieber or Lady Gaga, Vin Diesel proves the strength of his own brand of social media by listening to his followers and providing honest feeds.

Weekly Link Round Up – 03-18-11

Friday, March 18th, 2011

Interview: Guy Kawasaki on reciprocity, influencers, ecosystems and the art of enchantment (BazaarVoice.com)

Kawasaki’s tenth book deals with “enchantment,” which he defines as “the process of delighting people with a product, service, organization, or idea.” As it covers everything from the personal to the professional, the concepts could also be applied to social media where everything is about creating buzz.

The Five Steps to Creating a Perfect Guest Blogging Strategy (SocialMouths.com)

While keeping your own blog up and active is good, it also helps to expand your presence as a guest blogger. Aside from gaining visibility in other blogs, you can tap into new reader pools which may want to follow you afterwards. At the same time, you also get the chance to establish yourself as a trusted resource for your particular field.

16 Brilliant Bloggers Talk About List Posts (BlogWorld.com)

List posts are easy reads and have the potential to go viral faster than other types of posts. Some people find themselves more interested in reading them sometimes thanks to the way they’re easy to scan. While the format does have its perks for any blog, there are also a few downfalls and tips to get around them.

Get Optimized: How-To Tap into your Local Community with Google Places (Soshable.com)

One of the easiest ways to get your business noticed is by adding it to Google Places. As search engines have improved their algorithms to allow for search results around a local area, such as a specific city, it pays to get your business listed to draw in the surrounding community.

7 Social Media Lessons From Phil Collins (ConvinceAndConvert.com)

After an illustrious 40 year career in the music industry, Phil Collins retires. As perhaps one of those better known names in the music world, there is much to learn from his career that can be applied to a career in the social media sphere.

Weekly Link Round Up – 02-11-11

Friday, February 11th, 2011

How to Succeed in Social Media for Less Than Remarkable People (SocialMediaToday.com)

Becoming remarkable is a one-liner solution to questions on social media success. But how does one take a less than remarkable business and make it succeed on the social media stage? Realizing how social media is different for every business can help companies on their way to that goal.

3 Ways to Get Great Content From Your Boring Business (VeryOfficialBlog.com)

Think your business is boring? With a couple of pointers to keep ideas fresh and attention-grabbing, creating content for B2B companies doesn’t have to be as boring as it sounds.

4 social-savvy ways to promote your brand without shouting (BazaarVoice.com)

Striking a balance between promoting a brand and getting the audience what it needs can be difficult. To successfully promote brands without turning consumers off, there are a few pointers businesses could use to help make a good impression over social media.

5 Ideas To Fill Your Blog’s Editorial Calendar (BlogWorld.com)

Coming up with ideas also is a challenge for any writer, no matter what the business. Taking a peek at the calendar and watching out for events to keep things current can really do a lot not only for blog content but also for SEO. Keeping things timely can also help a lot with building a community through discussion.

Monthly Trends + How to Instantly Triple Your Post Ideas (ProBlogger.com)

The challenge to blogging is always about getting a great post out to engage the audience. Part of that is generating ideas. Keeping an eye on monthly trends and exploring them from different angles are only some of the ways to get ideas that are sure to keep the audience hooked.

Weekly Link Roundup (12-10-10)

Friday, December 10th, 2010

How to Develop a Social Media Content Strategy (SocialMediaExaminer.com)

While many businesses have hopped on to the Social Media bandwagon, it actually takes strategy to truly make the most out of the business’ presence on sites like Facebook or Twitter. Building a content strategy not only helps SEO but engages the community by paying attention to the conversation.

Synergy and Marketing (ChristopherSPenn.com)

Synergy, probably one of the top most overused words in the entire business world, isn’t all about putting two things together and waiting to see what happens. It’s more of a matter of understanding how things work and seeing which things to put together based on that understanding.

Marketers have bought into social media, now what? (EConsultancy.com)

Businesses now have acknowledged the importance of social media and have incorporated it into their marketing strategies, marking the end of the days when marketers looked to the strategy with an apprehensive eye. But the most interesting questions and debates on social media marketing have yet to come.

Social Media Does Not Equal PR (SocialMediaExplorer.com)

While social media can serve as a venue for PR, it doesn’t equate to it. There are a number of points raised that differentiate one from the other.

How Much Of Social Media Data Is Really Actionable? (WebGuild.org)

Actionable data counts important conversations in social media that affect the brand and should be responded to on an urgent basis. According to Brand Monitor™, a social media analytics provider, only 9% of conversations are deemed actionable.

Using images on your blog and where to find them

Wednesday, August 11th, 2010


Image by geoftheref

Aside from organically spreading through social media sites and SEO-ing their links offsite, one of the best ways individual blog posts can get attention from the Internet is by optimizing your actual content. This involves creating original write ups intended for both human readers and search engines to go through and then polishing them with relevant images. Depending on their quality, context and relevance, images will definitely help magnetize both your existing audience and attract new, untapped markets to read your piece.

Unfortunately, not all bloggers are created equal and some may lack the creative skills and/or the proper equipment to craft illustrations, render animated elements or shoot photos of their own. Unsurprisingly, its vastness, the Internet, is just a browser click away to aid you.

 

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The Casting Couch: Finding guest bloggers

Wednesday, July 28th, 2010


Image by elkit

Two of the most important things to remember when blogging for a brand to keep social engagements aflame: be consistent with both the value of the content (the informative and engaging aspects) and diligently follow your set blogging schedule.

Unfortunately, there are unforeseeable circumstances that’ll keep you away from blogging. Extensive failure to follow on a schedule has the potential to start a chain of unwelcomed consequences. These may or may not affect your site stats, relationship with your readers and even your brand’s reputation. One of the most effective ways to prevent these from happening is by having guest bloggers aboard.

 

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Keep ‘Em LOLing

Thursday, July 15th, 2010

Image by Greg Carey

Blogs like Engadget and the Cheezburger Network, videos from Internet celebrity ShayCarl and CollegeHumor as well as podcasts like The 404 and Distorted View have used humor very well and have developed their own loyal fan base. Some of these have even expanded their presence to memes, merchandise and both on and offline marketing opportunities that have spawned advertising deals with other brands.

 

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