Posts Tagged ‘Contests’

Ways to invigorate your social streams

Wednesday, June 8th, 2011

Image by bucklava

With the countless brand-driven social media profiles clamoring for some considerable piece of the masses’ attention, to say that staying ahead of the online marketing curve is challenging can be quite the understatement. And not only do you have to compete for your target audience’s attention against everyone else online, you also need to keep them long enough to deliver what you have to say, and get them to come back for more.


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Crowdsourcing Contests

Monday, June 7th, 2010

photo by Donncha @

It is no secret that getting your “tribe,” as Seth Godin calls it, involved in your marketing and strategy is a good idea. In fact some of the most successful campaigns on the internet are crowdsourced. Look at Pepsi Refresh and what they are doing to get people both engaged with their brand think about making the world a better place.


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More on Running Twitter-based Contests

Wednesday, April 28th, 2010

One of the major benefits of running a contest on Twitter is that it’s a quick and easy way to distribute links, which, of course, drives considerable traffic to your site. This also grows your message dissemination exponentially if you’ve also required interested people to join your roster of followers and / or retweet your contest tweet, since doing either only takes about a single click of the Follow or Retweet. This, of course, depends on how attractive the prize is or how well you’ve executed the game.

In previous posts, we determined some of the key elements when planning a contest and helped you with your first contest-related tweet to initiate the contest proper. Here are a few more suggestions to keep in mind as you move along your contest.


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Announcing Your Contests on Twitter

Wednesday, April 21st, 2010

Image by Jef Aerosol

Including promotions like games and contests is one of many effective ways to inject more juice into your online marketing campaign’s SEO initiatives. For your target demographic, it enhances your Web presence by strengthening brand discovery and familiarity while giving them something fun to do. It gives you a platform where you can thank your existing audience and reward them for their loyalty as it drives considerable site traffic and reels in potential new clients in the process.

All these can be further augmented by including social media into the strategy to be able to easily broadcast on a much wider platform.


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