Posts Tagged ‘conversation’

Surpassing the Most Common Social Media Marketing Hurdles

Tuesday, June 7th, 2016

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For most digital marketers, social media marketing entails a steep learning curve. With new platforms, ever-changing roles, and evolving customer demands, maintaining an effective SMM strategy across multiple platforms is never easy.


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Shake it Off: How to Effectively Manage Negativity on Social Media

Tuesday, July 14th, 2015

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If you do a lot of social media marketing for your business, you’ve probably had a run-in with a troll. When he isn’t busy living under a bridge, a troll can be found harassing people online. He doesn’t ask valid questions or show a sincere interest in learning about your product or business; his goal is to get under your skin and piss you off. Also, he works hard at distracting you from reaching customers and the people who truly matter.


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Producing Stories Is Better than Publishing Content for SEO’s Sake

Tuesday, May 20th, 2014

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Writing for the internet has dramatically changed how articles look and feel. Most people tend to get overwhelmed with the many rules that govern SEO that they forget that writing wasn’t always all about selling.


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Practice Proper Comment Etiquette to Avoid a Bad Online Rep

Monday, February 24th, 2014

Image by David Goehring

There’s more to social media marketing than simply posting blogs. You have to go out there and make sure your brand is making its mark in every possible way. Commenting on other people’s blogs – those relevant to your product or service, of course – is one way of letting people know you’re a thought leader in your field. However, this can only be effective when done properly. Otherwise, you’ll be marked as a spammer, and your marketing efforts might do more damage than good.


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How to Deal with Social Media on Somber Holidays and Moments in History

Tuesday, September 17th, 2013

Image by Paul Stein

Some of the biggest social media faux pas done by companies—even large brands—is usually due to the way they’ve handled a particularly sensitive issue. Sad and even tragic moments, whether on the news or as part of the nation’s collective memory, are all a part of life and it’s only human to acknowledge them.

But how does a business deal reconcile the need to show their human side on social media with being professional to an extent?


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Weekly Link Round Up – 08-30-13

Friday, August 30th, 2013

Keep up with conversations on Twitter (

Twitter recently launched its Conversations view, making it easier to discover and follow conversations in their home timeline. This should be beneficial for both new and old users looking for specific conversations to join in the social network.

Twitter Conversations New Blue Line Causing Many Twitter Users to Feel Blue (

Joanna Stern of ABC news reports that although the new Conversations view is made to make the network easier to use, it’s instead causing some problems in the Twittersphere.

Why Twitter’s Confusing New “Conversations” Actually Make Sense (

Although the negative backlash can be blinding, Twitter’s new Conversations feature has a number of benefits that may make sense if you look past all the hate. Besides, the hate could simply be the usual reaction to every change to any website.

Twitter releases ‘report abuse’ button for tweets on Android & web (

Originally an iOS-exclusive feature, Twitter’s “report abuse” button is now also available for both Android users and desktop tweeters. The new button was released simultaneously with Twitter Conversations.

Twitter targets trolls with button to report abuse after campaign (

Tariq Tahir of Metro UK explains how the newly launched “report abuse” button across all platforms is their solution to the severe trolling, cruelty, and harassment plaguing the social network.

Benefits of Linking Customer Service with Social Media

Thursday, May 30th, 2013

Image by Dell Inc.


Social media is changing how people interact with companies. Instead of funneling their questions or complaints to customer service representatives in stores or call centers, more and more people have now been tweeting or posting them to Facebook, Twitter, or Google+. According to a 2012 report by American Express, 46% of internet users in the United States have used social media to vent their frustrations about the company and 50% seek an actual response on these posted issues.


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