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For most digital marketers, social media marketing entails a steep learning curve. With new platforms, ever-changing roles, and evolving customer demands, maintaining an effective SMM strategy across multiple platforms is never easy.
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If you do a lot of social media marketing for your business, you’ve probably had a run-in with a troll. When he isn’t busy living under a bridge, a troll can be found harassing people online. He doesn’t ask valid questions or show a sincere interest in learning about your product or business; his goal is to get under your skin and piss you off. Also, he works hard at distracting you from reaching customers and the people who truly matter.
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Writing for the internet has dramatically changed how articles look and feel. Most people tend to get overwhelmed with the many rules that govern SEO that they forget that writing wasn’t always all about selling.
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Some of the biggest social media faux pas done by companies—even large brands—is usually due to the way they’ve handled a particularly sensitive issue. Sad and even tragic moments, whether on the news or as part of the nation’s collective memory, are all a part of life and it’s only human to acknowledge them.
But how does a business deal reconcile the need to show their human side on social media with being professional to an extent?
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Social media is changing how people interact with companies. Instead of funneling their questions or complaints to customer service representatives in stores or call centers, more and more people have now been tweeting or posting them to Facebook, Twitter, or Google+. According to a 2012 report by American Express, 46% of internet users in the United States have used social media to vent their frustrations about the company and 50% seek an actual response on these posted issues.
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Practice Proper Comment Etiquette to Avoid a Bad Online Rep
Monday, February 24th, 2014There’s more to social media marketing than simply posting blogs. You have to go out there and make sure your brand is making its mark in every possible way. Commenting on other people’s blogs – those relevant to your product or service, of course – is one way of letting people know you’re a thought leader in your field. However, this can only be effective when done properly. Otherwise, you’ll be marked as a spammer, and your marketing efforts might do more damage than good.
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Tags: Branding, commenting, conversation, Marketing, Netiquette, online marketing, social media marketing
Posted in Marketing, Social Media, Social Pointers | 2 Comments »