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Posts Tagged ‘conversation’

Weekly Link Round Up – 11-18-11

Friday, November 18th, 2011

How to Share Content on Social Media (Business2Community.com)

Do you know when your audience is most receptive to your content? Biserka Anderson reveals the wonders of Clearspring and shares social sharing tips that’ll help your content reach more readers and customers worldwide.

Social media manners: A how-to guide for content marketers (LeeHopkins.net)

Avoid a truly embarrassing social media faux pas with helpful do’s and don’ts shared by guest blogger Rachel Carlson.

Copy Content—Get Penalised! (SocialMediaNews.com)

Social media has made it easy for a lot of people to share and distribute content easily; however, bloggers end up frustrated when others copy their content and publish it in other blogs and websites without permission. In this informative post, David Cowling uncovers how we can prevent people from stealing our content.

Every Comment Counts: Building Better Online Relationships (SocialMediaToday.com)

Experts say that users of social media should NEVER let a comment or a wall post go unanswered if they wish to have more personal connections with their audience. Kyle Ginthner explains how we can start treating customers as people and begin building closer ties online.

Does Social Content Drive SEO? [Infographic] (Blog.Dlvr.it)

This dynamic infographic shows how social signals can provide a significant impact on search engine results, and explains why creating content that’s designed to “go social” is the best way to reach customers and improve sales.

Weekly Link Round Up – 08-26-11

Friday, August 26th, 2011

Social Media Language, Taking Over the Oxford English Dictionary (SocialMediaToday.com)

Will social media terms soon replace traditional words? Nikki Peters explores how social media has created a language all of its own and tells us how we can embrace it in our lives from here on in.

Plain Language and Social Media Connections (KeyKate.WordPress.com)

Kate Harrison Whiteside explains the commonalities between plain language and social media connections, and shares why usability is key to plain language websites.

A Soliloquy: The Language of Social Media (BrianSolis.com)

When it comes to social media, it not just a matter of Authenticity vs. Authority. We can help social media mature and develop by stopping to reflect and observe our message’s intent, definition, weight, and opportunity.

Has Social Media Birthed a Generation of Writers? (Blog.Sysomos.com)
In this engaging essay, Mark Evans argues against the notion that social media has killed writing; instead, he believes that it has allowed people to communicate and write more than ever.

Three Rules for Language in Social Media (The Elements of Fu*$ing Style, Indeed) (PandemicLabs.com)

Through the effective use of language and your brand’s social media assets, you can successfully convey your message and fulfill your marketing goals. Ed Gazarian offers three guiding principles for communicating through social media.

Weekly Link Round Up – 07-08-11

Friday, July 8th, 2011

The Number One Least Asked Question in Social Media…Why? (BrianSolis.com)

Business owners can start asking important questions that begin with “why” to gain a deeper, more profound understanding of how social media can affect their organization. Answering these questions unlocks an important ingredient in any customer-facing business strategy and helps the business move forward in a meaningful, long term direction.

Four Reasons Businesses Should Start Using Facebook Video Chat (PCWorld.com)

The fact that Facebook offers over 750 million potential customers is enough reason for businesses to start using its newly-launched group chat feature. It may be ‘a little rough around the edges’ but creative organizations can look in to its other practical business applications.

How the Enterprise Can Use Google+ (SocialCustomer.com)

Google+ offers a lot of potential for business, whether for marketing, demand generation / leadgen, human resources, design and innovation, sales, and general internal collaboration between employees. As businesses progress further along their respective social engagement journeys, the discovery of other opportunities looks promising.

Social Media and Small Business Communications (BusinessInsider.com)

For small businesses, the main importance of social media lies in the numerous tools it offers in terms of small business communications. This article explores current social media trends for business marketing and what strategies SMBs need to keep up.

Do Consumers Really Want Video Calling? (ReadWriteWeb.com)

As Google+ Hangouts and the new Facebook video chat join Apple Facetime and other similar offerings, the question as to whether consumers wish to bypass simple voice message for face-to-face video conversations begs to be answered.

Weekly Link Roundup (07-02-10)

Friday, July 2nd, 2010

Why Are We So Rude On Social Media? (Blogworks.in)

One of the hot topics when it comes to social media is that of influence. It plays such a large role in online interactions that a new dichotomy has risen between the influential and the uninfluential. Because of this then, there is enough reason for why people can be rude over social media.

4 Ways Social Media Is Changing Your Relationships (SocialMediaExaminer.com)

If in social media, all content is created to build relationships with people, unknowingly, it changes the foundation of the ways we relate to others. Knowing how these foundations have changed may help greatly to improving client relationships and handling the balance between online and offline business.

6 Things Parenthood Taught Me About Social Media Marketing (Techipedia.com)

Running a social media campaign can be very much like parenthood. Like a child, a campaign has to be cared for. This is especially true since a successful campaign fosters a connection between customers and the business. It might be difficult at first, but with nurturing, it becomes easier to strengthen the campaign.

Why Relevance Trumps Influence in Every Type of Media (Not Just Social) (VeryOfficialBlog.com)

Despite how influence plays big in social media, or any media for that matter, readership online isn’t limited to influence. Relevance is what brought them to their influential status in the first place, so it’s a must to actually find the right people to send the right message.

Even Before the Internet, It Was Always About Community (You + Your Community = Your Success) (ManagingCommunities.com)

At the end of the day, it is all about community. And it isn’t a choice either. Some may want to call it the audience, but it will still be a community that is fostered by the media one creates. And thus, the quality of the community that grows with the media has a direct impact on its success.

Checking the Pulse

Wednesday, March 31st, 2010

Image by dvchrty99206

The rate and review sites, which are becoming so popular and gaining recent hype (Yelp.com, CitySearch.com, OpenTable.com) are causing business owners to get worked up over every little word. Understandably, they take the criticisms to heart, but is it really worth reading into everything?

Testing the waters using a consumer sentiment report and gauging overall opinions seems to be a better approach, which really is simply checking the pulse and finding out what people are saying…in general. It makes sense to be aware of what individuals are saying in case they need to be directly approached, but an overall sentiment appears to yield the same results and can benefit the marketing and social strategies more than taking the time to review every word and every criticism case by case.

So how do you do this?

 

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Transparency: It’s Where the Money’s At

Friday, March 19th, 2010

photo by assbach

Social Media. Yeah, we talk about it a ton here (that’s what you get with a site called Social Media Marketing, right?) It’s the latest trend, the newest fad, and it’s extremely buzz-worthy. Next week I’ll be speaking at a large retail conference – the topic? Marketing to Millennials. We’ll be sitting around a table chatting about how big companies out there should be selling there stuff to folks my age – the twenty-somethings of the world who, by the way, have completely different buying habits than you’re used to.

And the one thing I’m going to preach – the one thing I’m going to hammer in more than anything else? Transparency.

 

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So…How Are You?

Wednesday, March 17th, 2010

Friends working together

A problem with social media for business, is that too often the focus is on what the business wants. When setting the social strategy, the business will assume they know what they should be saying and they know what their audience wants…and to a point, that is true. But do they have the answer to what their audience wants when it comes to social interactions?

 

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