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Twitter Power: Boosting Brand Awareness by Aiming for More Retweets

Thursday, February 7th, 2013

Image by Rosaura Ochoa

Having lots of followers and interacting with them on a daily basis are a good start for your business’s Twitter account. However, to get the most out of your marketing strategy, it’s also important to make sure that every post encourages an action. Retweets are one of them.

 

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Posted in Social Media, Social Pointers, Strategy | 2 Comments »

Taking a Youthful Approach to Your Social Media Marketing Campaign

Tuesday, January 8th, 2013

Image by daspunkt

It’s true that adopting the tone of ateenager or yuppie won’t work for all social media marketing campaigns. But there is a distinct difference between acting like one and taking the approach of one. This difference is what spells the distinction between a social media page to be seen and one to be followed.

 

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Recognizing the Value of More than One Audience Profile

Tuesday, December 18th, 2012

Image by ausnahmezustand

Now that sharing everything has become so easy for anyone to do, it’s a must for brands to be meticulous about the things they do on any medium—especially on a social network. But you can’t please everyone… or can you?

 

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Weekly Link Round Up – 10-05-12

Friday, October 5th, 2012

4 Reasons Why Your Marketing Will Die Without Integration (SocialFresh.com)

While social media marketing by itself can generate a buzz and help draw attention to the brand, different modes of advertising and marketing need convergence in order to maximize impact. By bringing them together, marketers can craft a unified brand experience for a customer.

10 Creative Ways to Use Instagram for Business (SocialMediaExaminer.com)

Instagram is an up-and-coming photo-focused social platform not to be ignored. In fact, its popularity had caused Facebook to acquire it and Hootsuite to add it to its app directory. Marketers thinking of tapping into Instagram will find that it offers a great venue to bring together social engagement and traditional media.

Businesses and consumers are on the same team — so start acting like it (BazaarVoice.com)

While some may believe that consumers and businesses are opponents, social media has changed things. Businesses that recognize that they’re on the same team as their consumers can stand to reap the most from consumer-brand loyalty, developing their products for the better and in turn, generating more profit.

Citi Exec: Social Media Is the New Golf Course (AdWeek.com)

Social media isn’t just for marketing to customers. In fact, according to Citi’s global social media director, social media can humanize business-to-business sales calls. This underutilized tactic offers a great advantage in the form of “scalable intimacy”—businesses can know who their customer is.

The Social Senator Reinstills Faith In Government (SocialMediaExplorer.com)

U.S. Senator Chris Coons (D-Delaware) is one of the few elected members of Congress that not only “has” social media, but uses it to engage his constituents. Aside from keeping in touch with an audience through Twitter, he also records videos on his train commutes to Washington, answering constituent questions.

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Weekly Link Round Up – 07-13-12

Friday, July 13th, 2012

How Come More Brands Don’t Act Like Taco Bell and Old Spice on Twitter (LeadersWest.com)

A social media revolution happened on Twitter this week when a conversation ensued between two widely recognized brands, Old Spice and Taco Bell. All press may be good press, but brands in the social space have far greater opportunities to reach out to consumers than just throwing each other down.

Applying the Scientific Method to Your Social Media Plan (InklingMedia.net)

Small businesses have been applying the scientific method in offline marketing for years, but it’s high time that the same is done for online marketing campaigns as well.

How to Piss People Off and Make Them Love You for It (SocialMediaExplorer.com)

Pissing other people off is an art form; Do it well and you can incite a great conversation and even change. Jason Falls offers a few tips on starting conversations that you can use to engage your audience and other businesses as well.

How to Make B2B Content More Shareable (Mashable.com)

Smart social media promotion of your content is key, and is almost important as creating the content itself. Automating your published content across different platforms isn’t an effective strategy; you need to find out the different nuances of each platform to increase share and page views for your website or blog.

B2B Social Media Success – How to Align Efforts with Reality (MuellerAndrew.com)

Social media isn’t suited to replace existing marketing efforts, neither does it complement them and make them more effective. Businesses will have to measure how social media platforms affect an integrated marketing effort to understand how it can contribute to the bottom line.

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Weekly Link Round Up – 04-20-12

Friday, April 20th, 2012

Tumblr Holds Its Nose, Opens Back End to Ads (ReadWriteWeb.com)

Despite Tumblr’s stance against advertising on its site, changing times and demands have lead it to change its opinion. Starting May 2, the site’s 50 million bloggers will begin to see ads on their user dashboards through the featured post spot.

8 New Google+ Changes and How They Impact Your Business (SocialMediaExaminer.com)

As with any popular site’s redesign, Google+’s revamped look comes with changes that will affect the way both users and businesses use it. Notable new features include the larger header image and profile photo, as well as new navigation features to make it easier to keep the discussion going with different circles.

The Future of Facebook Advertising (Soshable.com)

In an interesting turn of events, it seems as if Facebook has only gotten stronger despite the fact that fans are not becoming cheaper for advertisers. Due to the strength of Facebook’s detailed targeting, it is still an essential part of many digital campaigns.

Facebook for eCommerce: It’s about customer retention, not acquisition. (SocialMediaToday.com)

While it does seem backward, the truth of the matter is that businesses are less likely to find new customers rather than get in touch with old ones on Facebook. On average, 84% of a page’s fans are existing customers. Because of this, businesses should consider focusing on customer retention rather than plain selling.

Cost-Efficient Facebook Marketing for Small Business (idaconcpts.com)

Tools are essential for digital marketers looking to make the best out of the social networks they communicate on. Small businesses looking for a cost-efficient tool for marketing can consider Qwaya, which allows users to have total access and control of their ads on Facebook.

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Posted in Marketing, Social Media, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 03-30-12

Friday, March 30th, 2012

Five (Serious) Tips For Using Humor to Connect, Engage, and Influence (SocialMediaExplorer.com)

Humor is a potent element that has driven everything from amazing ad campaigns to infamous viral videos. It’s not all about being funny, though. There are ways to use humor in the best way possible to not just protect your brand image, but also to become a more popular presence around the Internet.

12 Hilarious Facebook Timeline Updates from @OldSpice (JasonKeath.com)

One of the goals Facebook had in mind with the release of the Timeline is to make it possible for people (and companies) to tell a story. @OldSpice adds its unique, manly flavor to Timeline storytelling to provide its audience with a creative take on using the new page layout.

The Taylor Swift Guide to Growing a Massive Fan Base (ProBlogger.net)

Taylor Swift isn’t only popular for being a great musician at a young age. On Facebook alone, the singer-songwriter has gained a whopping 27.8 million likes. This isn’t all just for her music, though. Swift’s success is all thanks to the way she connects with her fans, stays candid with them, and expresses gratitude for each and every one of them.

Learn To Communicate With Your Audience Without Pressuring Them To Buy, Buy, Buy (SocialMouths.com)

The goal of content marketing is to give businesses a way to communicate with potential clients and existing customers without giving out a blatant sales pitch. Now, most companies wonder why they would want to pursue this strategy. It’s simple: it increases web traffic, creates a sales generation list, reduces the sales cycle, and finally, establishes an expert presence.

Build Conversations. Build Loyalty. (SocialMediaToday.com)

One reason to why companies want to engage their target audience is to gain loyal followers. But what can a company do to build loyalty? While there are different models for loyalty building that a business can follow, at the core of many is simply building conversations.

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Posted in Social Media, Strategy, Weekly Link Round Up | 3 Comments »

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