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Posts Tagged ‘conversation’

Transparency: It’s Where the Money’s At

Friday, March 19th, 2010

photo by assbach

Social Media. Yeah, we talk about it a ton here (that’s what you get with a site called Social Media Marketing, right?) It’s the latest trend, the newest fad, and it’s extremely buzz-worthy. Next week I’ll be speaking at a large retail conference – the topic? Marketing to Millennials. We’ll be sitting around a table chatting about how big companies out there should be selling there stuff to folks my age – the twenty-somethings of the world who, by the way, have completely different buying habits than you’re used to.

And the one thing I’m going to preach – the one thing I’m going to hammer in more than anything else? Transparency.

 

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So…How Are You?

Wednesday, March 17th, 2010

Friends working together

A problem with social media for business, is that too often the focus is on what the business wants. When setting the social strategy, the business will assume they know what they should be saying and they know what their audience wants…and to a point, that is true. But do they have the answer to what their audience wants when it comes to social interactions?

 

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This Social Media Stuff Is Actually Pretty Easy

Monday, March 8th, 2010

(Social Media is so easy a Caveman could do it! – Photo by Don Hankins)

We like to make social media difficult to understand. We like to keep creating new shiny toys, sites and systems and the new one always seems to come out just when you got the hang of the “old thing.

Bloggers that blog about social media and marketing experts like to complicate things that should be relatively easy. Social media is all about, ironically, being social. You know listening to and talking to other people in a social environment. The Internet has just changed the location, not the message.

 

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Relationships: Are You Making Time for Social Media?

Saturday, February 20th, 2010

It’s real, it’s here…slowly but surely you, me , and everyone else is buying into Social Media as a viable communication channel, networking tool, and marketing/sales platform. The realization isn’t happening all at once, but little by little, businesses and individuals are seeing other examples of success using Social Media, and they want to know how they can integrate it into their own marketing mix.

 

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If You Don’t Talk, No One Will Pay Attention

Saturday, February 6th, 2010

Social Media 101 will tell you that listening is the number one thing you can and should be doing to get the most out of marketing in the Web 2.0 world. It’s all about listening to your clients, customers, and community – paying attention to what they’re talking about and where they are talking – then, after spending a lot of time lurking, listening, and waiting, figuring out the right time to jump onto the dance floor and start that whole “customer engagement” tango everyone talks so much about.

While listening is imperative, critical, and tremendously important to the process – the engagement point is where the rubber hits the road.

 

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In My Opinion…

Wednesday, February 3rd, 2010

Photo by Thomas Hawk

So it turns out everyone is listening to their friends (duh!) and now everyone is also listening to strangers. A recent poll indicated that 90% of consumers trust the opinions of friends and 70% will trust the opinions of online reviews. Check out the beginning of this video from a segment featured on Good Morning America.

So what does that mean for you and your business? It means you better get listed on those rate and review sites and be sure you are taking advantage of your business presence.

 

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Social Media: More than marketing

Wednesday, January 27th, 2010

Photo by lgorlando

Imagine being very sick and being confined to a hospital bed. Imagine those moments where you have the opportunity to reflect on life and can choose what you want to see and do from the hospital, which will either cheer you up, or bring you down. Imagine that while you are there, you have the opportunity to see and talk to whoever you want because technology has made this possible.

Yes, the power of technology and social media is not just for fun and marketing, but also for social good and doing something as simple as provoking a smile from someone who might not be able to smile again.

 

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