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Posts Tagged ‘CoTweet’

Tool Time: BirdHerd

Thursday, April 29th, 2010

Most companies using Twitter in their online marketing campaign’s social media strategies usually have one rudimentary profile where all the brand’s messages, announcements, updates and promotions are funneled through to the Twitterverse. This makes it easy for them to reach out to their existing audience while accumulating potential clients along the way.

These profiles are usually manned by multiple users sharing the same login credentials. This enabled these companies to make sure they have all bases covered with regards to the propagation of information, the brand’s reputation development and for a broad customer relations management.

 

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Tool Time: CoTweet

Friday, April 23rd, 2010

It’s been pretty interesting since Twitter’s API became open to third party Web site developers. It prompted the emergence of an organized cacophony of Web tools and services that leveraged on the microblogging tool’s functionalities.

As a result, we have been seeing some considerable amount of features, capabilities and third party site implementations to organize the Twittersphere and integrate messaging. These ranged from the useful services aimed to enhance Twitter usage, track statistics and enable cross platform information sharing, to those single-serving tools that inject 140-character fun and gaming into the user experience.

 

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