Posts Tagged ‘Creating Content’

Unlocking the Full Potential of Data-driven Content

Tuesday, September 15th, 2015

Image by Evil Cheese Scientist


The waning effectiveness of traditional advertising mediums and the rise of social media have led more and more brands to hail “Content is King!” and embrace content creation as part of their marketing strategy. Marketers now see themselves not just as advertisers, but as publishers, launching websites, blogs, social media campaigns, and podcasts to reach out to customers and promote their brand.


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The Burnout Conundrum: Get Yourself Out of a Bad Writer’s Block

Monday, July 12th, 2010

Image by lazebeamz

We’ve always said that in order for a brand to succeed in the social media marketing space, it needs constant presence online. An integral part of any marketing campaign involves having to consistently develop content for your brand’s site or blog on a regular basis. While you’d find the ideas merely fermenting at the back of your mind waiting to be fleshed out, you’ll encounter moments when the creative juices simply fail to jettison out into the online space and you find yourself staring into nothingness.


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