The Internet Died a Little Today (TheAtlanticWire.com)
When widespread outages were experienced among multiple networks across North America and Europe last Monday, some people perceived the event as unforgivable, saying that today’s Internet is simply too big to fail. Adam Clark Estes investigates what really happened.
Social Media Firestorms: A First Responders Guide (ComputerWorld.com)
Has your misplaced Twitter campaign evolved into a PR mess? Did you make an ungracious response on somebody else’s Facebook wall? Serdar Yegulalp explains how we can avert online catastrophes on social media websites.
7 Roadblocks to a Successful Social Media Campaign (Smedio.com)
Although social media campaigns have become a norm for most companies these days, some still fail to recognize that these aren’t a shortcut to their business’ success. Douglas Idugboe discusses common obstructions to successful campaigns and tells us how we can avoid them.
Brands Fail to Grasp Social Media Opportunities (Blogs.WSJ.com)
After Dippin’ Dots filed for bankruptcy and failed to capitalize on a bad situation when they were in the spotlight this week, it joined other businesses that have failed to grasp emerging social media opportunities. Ben Rooney finds out why brands fail to integrate their social media strategies with real business objectives.
Social Media and Public Relations Needs to be Part of Your Disaster Planning Strategy (EnterpriseFeatures.com)
Businesses that are hit by a disaster can be viciously attacked by rumors that circulate within minutes. They need to deploy an immediate plan of action and build trust and credibility and straightforward updates that have been carefully worded and planned out in advance.
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