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Posts Tagged ‘crowdsourcing’

Exploring new social media strategies

Tuesday, January 4th, 2011


Image by @boetter

In the past couple of years, we watched social media grow—from being a mere trend many tech early adopters are getting into, to its current stance as the Internet’s next evolutionary step. Truly, the Web is indeed becoming more and more social, bringing out new innovations in interactions between sites and their visitors, and businesses online and their targeted markets. And because it’s important to stay relevant in today’s fast-paced social media marketing train, it’s never a good idea for brands to be left behind standing on the outdated station.

 

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More link bait ideas to draw in the crowds

Wednesday, November 3rd, 2010

link baiting crowds
Image by Joe Shlabotnik

In a previous post, we tackled the concept of link baiting, or developing content specifically to pull readers into your site. While anything you publish on your blog and set adrift the social streams for distribution can practically be considered link baits, there are topics specific to your niche that will definitely make readers click through to your domain.

 

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Crowdsourcing a culture

Monday, September 27th, 2010

social media crowdsourcing
Image by aemde

Crowdsourcing has got to be one of the most relevant and proactive concepts this whole social Web soup has birthed in the past few years. It leverages on “social” as the essential operative term in “social media,” crediting for driving many online marketing campaigns to success in the past. It’s proven to not only be a viable marketing strategy, but a reliable one that ensures multiple engagements with your demographic, influences brand royalty and provides a wealth of creative output that benefits your brand’s reputation and your relationship with your followers.

 

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Crowdsourcing Contests

Monday, June 7th, 2010

photo by Donncha @ InPhotos.org

It is no secret that getting your “tribe,” as Seth Godin calls it, involved in your marketing and strategy is a good idea. In fact some of the most successful campaigns on the internet are crowdsourced. Look at Pepsi Refresh and what they are doing to get people both engaged with their brand think about making the world a better place.

 

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Three Corporate Social Media Campaigns that Get It Right

Thursday, February 4th, 2010

Photo by PatrickSmithPhotography

There are plenty of companies out there that get involved in social media, but they use it solely as a channel to hock more of their goods, refusing to authentically connect with their audience and solve customer problems. I’ve sent off complaints and left angry public tweets about plenty of companies that were completely ignored.

But then there are good companies that actually care. They listen to customer feedback, help solve problems, address problems when something goes wrong, and build consumer trust by taking responsibility for their mistakes.

Here are three excellent examples to follow while you’re building your online presence and figuring out how to integrate social media in your company:

 

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