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Posts Tagged ‘customer service’

Monthly Link Roundup – 05-27-16

Friday, May 27th, 2016

Why Facebook Messenger Is a Big Deal for Customer Service (HBR.org)

Facebook announced last month that it was explicitly turning Messenger into a platform that allows media outlets, retailers, and anyone else to develop bots to chat with users. This new service could have positive effects on customer service, but it also demonstrates is that those small changes can have a potentially large impact.

The Ups And Downs Of Instagram’s New Algorithm (AdNews.com.au)

Consumers are better than all that unsightly content cluttering their feeds and they just haven’t realized yet how they fell in love with a gorgeous Instagram that was in its prime. There’s a new Instagram out there for everyone, and there will be positives and negatives. But don’t worry; it’s for the best.

Of Course Facebook Is Biased. That’s How Tech Works Today (WIRED.com)

If tech companies are now playing the role that traditional publishers have for centuries, then they need to begin having the same conversations about transparency and disclosure, ethics and fairness.

The Power Of Instagram: Brands Eye More Social Media Influencers (CNBC.com)

A new paradigm underscores the influence of social media, and users who are shunning traditional methods of consuming information. In the brave new world of streaming and social networks, companies are finding that there’s less payoff in television and print media advertising.

Everything Google Just Announced At Its I/O Conference (QZ.com)
VR, messaging, and smart assistants are three of the hottest areas of tech, and at Google’s I/O conference, the company took big swings at all of them. The demos were impressive, especially where the intelligence of its Assistant was on display, but the result leaves us with a lot of questions.

Artificial Intelligence: The Future of Customer Service?

Tuesday, May 17th, 2016

Image by brycej

 

Artificial Intelligence or AI has been a popular topic in the tech industry lately, and was widely discussed at this year’s SXSW. The technology has massive potential for customer service and engagement, but will it ever be able to completely replace the need for human agents?

 

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Win Them Over by Adding Social in Your Customer Service Strategy

Tuesday, October 13th, 2015

Image by dmelchordiaz

 

Incorporating social in one’s customer service strategy is probably one of the biggest opportunities missed by many brands these days. Social media marketing can be complicated, given the number of platforms managers need to work with, as well as the challenges involved in the creation of relevant and engaging content on a regular basis.

 

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Letting Social Media Conversation Inspire Marketing Campaigns

Tuesday, June 4th, 2013

Image by Alexander Baxevanis

Successful marketing depends on capturing market insights and connecting with the consumers. Even with the help of research and focus groups, creating an effective campaign can still be a hit or miss proposition. However, there is another source of inspiration that can result in reasonably successful and affordable marketing campaigns: Social Media.

 

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Benefits of Linking Customer Service with Social Media

Thursday, May 30th, 2013

Image by Dell Inc.

 

Social media is changing how people interact with companies. Instead of funneling their questions or complaints to customer service representatives in stores or call centers, more and more people have now been tweeting or posting them to Facebook, Twitter, or Google+. According to a 2012 report by American Express, 46% of internet users in the United States have used social media to vent their frustrations about the company and 50% seek an actual response on these posted issues.

 

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Weekly Link Round Up – 04-13-12

Friday, April 13th, 2012

4 Ways to Use Twitter for Customer Service and Support (SocialMediaExaminer.com)

Having become more and more mainstream, Twitter has become a powerful tool for delivering topnotch customer service. The author shares four ways to leverage Twitter to get your customers (and those who aren’t yet) to love you more.

Meet Generation C: The Connected Customer (SocialMediaToday.com)

Generation Y has become an influential force in the economy, which is why marketers need to get to know this segment more. Dubbed by the author as the “Connected Customer,” this generation behaves very differently from their traditional counterparts because of their connectedness.

Social Media And Customer Service Go Hand-In-Hand (RevMediaMarketing.com)

Social media is easily recognized as one of the fastest and most effective ways to communicate with customers. To make the most out of this platform, businesses need to respond accordingly.

Case Study: How H&R Block Uses Twitter for Customer Service (EConsultancy.com)

The author dissects tax services company H&R Block’s use of Twitter in a case study, outlining how they use the tool to respond to customer feedback. Going beyond simply responding, though, they also actively seek out those who mention their company and engage them in conversation.

Learn How To Meet Influential New Customers Using This Free Twitter Tool (SocialMediaCommando.com)

Using social media is not about promoting your products or services outright; it’s about starting better conversations. Marketers can do just this with the help of Twitter’s Advanced Search function, which allows them to directly address potential customers.

Tips for implementing social media-driven customer service

Friday, February 3rd, 2012

Tips for implementing social media-driven customer service

Image by johnnyalive

Integrating customer service into your social media strategies lets you utilize the Web’s real-time, interactive nature to respond to your customers more efficiently. Needless to say, this level of interaction and the effectiveness it offers are among the things traditional customer service platforms (via snail mail, comment cards, and toll-free numbers), can only hope to accomplish.

 

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