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Posts Tagged ‘customers’

Monthly Link Roundup – 05-27-16

Friday, May 27th, 2016

Why Facebook Messenger Is a Big Deal for Customer Service (HBR.org)

Facebook announced last month that it was explicitly turning Messenger into a platform that allows media outlets, retailers, and anyone else to develop bots to chat with users. This new service could have positive effects on customer service, but it also demonstrates is that those small changes can have a potentially large impact.

The Ups And Downs Of Instagram’s New Algorithm (AdNews.com.au)

Consumers are better than all that unsightly content cluttering their feeds and they just haven’t realized yet how they fell in love with a gorgeous Instagram that was in its prime. There’s a new Instagram out there for everyone, and there will be positives and negatives. But don’t worry; it’s for the best.

Of Course Facebook Is Biased. That’s How Tech Works Today (WIRED.com)

If tech companies are now playing the role that traditional publishers have for centuries, then they need to begin having the same conversations about transparency and disclosure, ethics and fairness.

The Power Of Instagram: Brands Eye More Social Media Influencers (CNBC.com)

A new paradigm underscores the influence of social media, and users who are shunning traditional methods of consuming information. In the brave new world of streaming and social networks, companies are finding that there’s less payoff in television and print media advertising.

Everything Google Just Announced At Its I/O Conference (QZ.com)
VR, messaging, and smart assistants are three of the hottest areas of tech, and at Google’s I/O conference, the company took big swings at all of them. The demos were impressive, especially where the intelligence of its Assistant was on display, but the result leaves us with a lot of questions.

Business Types That are Naturally Suited for Social Media Marketing

Tuesday, January 12th, 2016

Image by Rosaura Ochoa

 

Although social media marketing can generally help any kind of business get more traffic, enhance customer engagement, and improve brand recognition, companies belonging to certain industries can definitely benefit from it more than others.

 

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Drive Engagement and Win Customers with Live Streaming Video

Tuesday, December 29th, 2015

Image by steveritchie

 

Live streaming video is a great way to reach and engage your customer base in real time. Coming up with creative ways to implement live streaming videos in your social media marketing can be challenging, but the potential returns are big. You can start small by publishing your own content using just a webcam and microphone, or you can also try specialized platforms like Periscope or Meerkat.

 

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Win Them Over by Adding Social in Your Customer Service Strategy

Tuesday, October 13th, 2015

Image by dmelchordiaz

 

Incorporating social in one’s customer service strategy is probably one of the biggest opportunities missed by many brands these days. Social media marketing can be complicated, given the number of platforms managers need to work with, as well as the challenges involved in the creation of relevant and engaging content on a regular basis.

 

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Shake it Off: How to Effectively Manage Negativity on Social Media

Tuesday, July 14th, 2015

Image by clement127

 

If you do a lot of social media marketing for your business, you’ve probably had a run-in with a troll. When he isn’t busy living under a bridge, a troll can be found harassing people online. He doesn’t ask valid questions or show a sincere interest in learning about your product or business; his goal is to get under your skin and piss you off. Also, he works hard at distracting you from reaching customers and the people who truly matter.

 

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Producing Stories Is Better than Publishing Content for SEO’s Sake

Tuesday, May 20th, 2014

Image by prettyinprint

Writing for the internet has dramatically changed how articles look and feel. Most people tend to get overwhelmed with the many rules that govern SEO that they forget that writing wasn’t always all about selling.

 

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Benefits of Linking Customer Service with Social Media

Thursday, May 30th, 2013

Image by Dell Inc.

 

Social media is changing how people interact with companies. Instead of funneling their questions or complaints to customer service representatives in stores or call centers, more and more people have now been tweeting or posting them to Facebook, Twitter, or Google+. According to a 2012 report by American Express, 46% of internet users in the United States have used social media to vent their frustrations about the company and 50% seek an actual response on these posted issues.

 

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