Customers | Social Media Marketing

Posts Tagged ‘customers’

Weekly Link Round Up – 06-24-11

Friday, June 24th, 2011

Old Spice ‘Responses,’ ‘Wilderness Downtown’ and ‘Pay With a Tweet’ Earn Top Cyber Honors at Cannes (AdAge.com)

The Cyber category at the Cannes Lions International Festival of Creativity showcases the growing maturity and diversity of digital campaigns as a whole. As the three highly diverse Grand Prix winners show, there is more than one way to prove a campaign a true creative success.

Brands’ new challenge: turning conversations into transactions, says Coke (MarketingWeek.co.uk)

Also at the Cannes Lions, Coca-Cola’s marketing chiefs point out that there’s a need for quantitative ways of measuring big ideas and expanding on their potential. A combination of social media and owned media may be the solution to transforming conversations into transactions.

Good Charlotte Defends Their Community at Concert at The NorVa (ManagingCommunities.com)

Even the very actions of community managers can speak volumes about the brand they stand with. Good Charlotte defending their community during their concert at the NorVa stands as a clear example of how this works.

How Yakima Won My Heart (idaconcpts.com)

Defending a community isn’t the only way to gain trust through social media. Small things that show how you reach out to your audience can actually lead to winning them over in the long run, even if they aren’t conscious of it.

Pottermore website launched by JK Rowling as ‘give-back’ to fans (Guardian.co.uk)

JK Rowling’s new venture, “Pottermore”, is set to feature new and previously unpublished material about the world of Harry Potter. But more than that, the site aims to also be a way for fans to interact with the world of the book and even contribute to the wealth of drawings, stories and ideas. With the medium Pottermore offers, fans may find a way to keep the magic very alive.

Tags: Advertising, community, companies, customers, Marketing, Social Media, social networking, Strategy
Posted in Events, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 05-20-11

Friday, May 20th, 2011

Revisiting the cliché, “the customer is always right” (BazaarVoice.com)

Although the old saying could change in your mind thanks to irrational customer rants, it still holds true for a number of things. Paying attention to customer feedback can cue you in to what products to sell and even how to advertise.

3 Rewards and 3 Risks of Making Customers Brand Ambassadors (SocialMediaExaminer.com)

There are definitely perks to letting your customers take the reins of your corporate social media channels, such as taking advantage of the power of testimonials. But at the same time there are risks to consider depending on how much control you give them.

How to Build a Thriving Blog by Being Yourself (ProBlogger.net)

People relate to people. When you make your blog, you’ll soon see that the most success does come when you’ve written from the heart. Opening up to your audience and showing humanity isn’t going to be a liability. In fact, it’s the key to creating a blog that is very much alive.

How Your Worst Enemy Can Become the Key to Your Blogging Authority (CopyBlogger.com)

Creating compelling blog posts to establish your blogging authority may look easy, but in truth there will definitely be something to stop you from doing so. Fighting off the resistance that keeps you from creating captivating content will help you get a step closer to creating a blog that truly works.

Talk in Their Language (ChrisBrogan.com)

Some of the most satisfying conversations can simply come from adjusting your tone to match who you’re talking with. In a simple yet sweet example, Chris Brogan illustrates how it works and how it can be applied to customer conversations as well.

Tags: Advertising, Blogging, community, content creation, customers, Social Media, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | 1 Comment »

Weekly Link Round Up – 04-15-11

Friday, April 15th, 2011

How Benefit Cosmetics gave their customers a voice on Facebook (and won a Shorty Award) (BazaarVoice.com)

Benefit Cosmetics successfully leverages social media by going beyond brand to customer interaction. Through its Facebook page, the company collects user-generated content such as customer reviews which are directly placed on the product page of their website. By leveraging this, it has taken the sharing from brand-to-customer to friend-to-friend.

B2B Social Media Gets Intimate (ScottMonty.com)

While most of social media marketing is geared towards consumers, networking with other businesses as in a B2B model calls for a more intimate conversation. Private social networks and services such as Path, Beluga and GroupMe are examples of those geared towards companies working with this particular business model.

Do Social Customers Really Want a Relationship with Your Brand? (CollectiveIntellect.com)

There’s a difference between the passive liking of a brand and the active “Co-Creation” which allows businesses to tailor and scale their efforts. While not all customers seek to become good friends with your brand, businesses can analyze their ties to get a clear view on how their customers want to be engaged.

Blogosphere Trends + Effective Calls to Action (ProBlogger.net)

Creating effective calls to action can do well not only to translate views into sales, but also to push for more engagement within the community. Read on to see how blogosphere trends have utilized these effective calls to action.

Beyond Engagement: How to Find & Build Brand Ambassadors (Soshable.com)

Brand ambassadors aren’t just people who actively support your brand. These people help in the whole concept of engaging your audience. Whether they are people within the organization or outside of it, brand ambassadors are characterized by their passion which gets others to appreciate your brand as well.

Tags: community, customer service, customers, Marketing, networking, relationships, Social Media, social networking, Strategy
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Roundup (06-18-10)

Friday, June 18th, 2010

Are You Ready for the Opportunity Economy? (ConvinceAndConvert.com)

It is the nature of social media marketing to seize every opportunity to promote a product or service. The difference is that social media does have to actively look for opportunities. More often than not, it’s the other way around.

3 Steps to Ethical Social Media Marketing (SocialMediaExaminer.com)

Word of Mouth Marketing works best when it is credible. Supposedly, the credibility of a source is measured by how familiar we are with it. Over the last two years, however, we’ve seen a decline of credibility among friends. This may be attributed to social media. This article shows how Word of Mouth Marketing can still be an effective alley for promotion despite the decline of trust within the Web.

Social Media Becomes a Global Front Porch (Relationship-Economy.com)

The beauty of Social Media is that it allows you to let your hair down and put everything out in the open. While you can use it as a means to promote your product or service, you can also use it to share personal thoughts, opinions, and information that is relevant to your interests. This opens you up to people who are most likely to have a genuine interest in what you are offering.

The Importance of Sentiment (GetGood.com)

Social media measurement should be about actions, not simply awareness, and to matter, it needs to be tied to the measurements that matter in the business: sales and net revenue. Monitoring sentiment and counting friends, fans and followers is a step along the way to true results measurement. But it’s not the end game.

Top 10 Tips to Integrate PR in a Digital World (TechCocktail.com)

The Internet has changed how we receive information, how we interact and engage with each other, with brands and with media. As an essential part of the marketing mix, it is important that marketers learn how to make PR adapt to the changing face of social interaction.

Tags: credibility, customers, Marketing, online marketing, relationships, Social Media, Strategy
Posted in Marketing, Social Media, Weekly Link Round Up | No Comments »

Checking the Pulse

Wednesday, March 31st, 2010

Image by dvchrty99206

The rate and review sites, which are becoming so popular and gaining recent hype (Yelp.com, CitySearch.com, OpenTable.com) are causing business owners to get worked up over every little word. Understandably, they take the criticisms to heart, but is it really worth reading into everything?

Testing the waters using a consumer sentiment report and gauging overall opinions seems to be a better approach, which really is simply checking the pulse and finding out what people are saying…in general. It makes sense to be aware of what individuals are saying in case they need to be directly approached, but an overall sentiment appears to yield the same results and can benefit the marketing and social strategies more than taking the time to review every word and every criticism case by case.

So how do you do this?

Read the rest of this entry »

Tags: community, companies, conversation, customer service, customers, Social Media, Strategy, the right way
Posted in Marketing, Social Media, Strategy | 2 Comments »

In My Opinion…

Wednesday, February 3rd, 2010

Photo by Thomas Hawk

So it turns out everyone is listening to their friends (duh!) and now everyone is also listening to strangers. A recent poll indicated that 90% of consumers trust the opinions of friends and 70% will trust the opinions of online reviews. Check out the beginning of this video from a segment featured on Good Morning America.

So what does that mean for you and your business? It means you better get listed on those rate and review sites and be sure you are taking advantage of your business presence.