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Posts Tagged ‘data’

Data-driven Ways to Increase Sales in a Saturated Online Market

Tuesday, May 2nd, 2017

Image by peretzp

 

In a saturated market, online businesses are constantly competing with others to distinguish themselves, more so when the competition implements the same marketing campaigns to the same target consumers.

 

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Closing the Social Media Marketing Loop with Data Analysis

Tuesday, October 25th, 2016

Image by baylonmj

 

The role of a typical marketer has grown increasingly complex. On a day-to-day basis, marketers try on new automation platforms and analyzing multiple marketing metrics and social media sites. Understanding traditional marketing strategies and implementing them are no longer enough; the role of the marketer has already evolved and expanded to SEO experts, advertising and PR executives, and graphic designers. Even basic coding and programming skills are now becoming a must-have weapon in marketing’s ever-expanding arsenal.

 

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Using Data and Insights to Make Strategic Decisions on Social Media

Tuesday, February 2nd, 2016

Image by r2hox

 

Marketers are taught that much of their work is based on instinct, but research matters too. Whether they’re thinking of marketing campaigns, refining their pitches, or proving ROI, they’ll have to think of where to start and how to proceed.

 

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Unlocking the Full Potential of Data-driven Content

Tuesday, September 15th, 2015

Image by Evil Cheese Scientist

 

The waning effectiveness of traditional advertising mediums and the rise of social media have led more and more brands to hail “Content is King!” and embrace content creation as part of their marketing strategy. Marketers now see themselves not just as advertisers, but as publishers, launching websites, blogs, social media campaigns, and podcasts to reach out to customers and promote their brand.

 

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Even With Social Media You Need To BackUp

Monday, April 26th, 2010

image from Floor Koop

This has been a crazy week for me, as I’m sure it was for all of you. Only, there was a major (some could say catastrophic) disaster that occurred in the middle of mine. Things were going as planned as we were in the middle of a new artist’s launch. Tuesday we dropped the video and in less than 24 hours we hit 10,000+ views on YouTube. Thursday was the big launch as we were corresponding an all digital release with Earth Day, keeping bad music from polluting the Ozone.

 

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