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Posts Tagged ‘Digital marketing’

Monthly Link Roundup – 10-31-17

Tuesday, October 31st, 2017

8 Digital Marketing Trends Set to Expire by 2018 (blog.hubspot.com)

This coming year, consider tossing out overused, under-performing marketing trends to make room for strategies that increase brand awareness, capture qualified leads, and help your sales teams increase their revenue.

10 Mistakes Small Businesses Make When Preparing for a Busy Season (SmallBizTrends.com)

Many small-to-medium-sized businesses struggle with overcoming certain mistakes more than larger companies with an entire team to plan their every step based on millions of dollars in consumer research. SMBs may not have the same resources as the big guys, but that doesn’t mean that they should let themselves fall behind.

26 Cold Email Examples Broken Down To Help You Write Your Own (CriminallyProlific.com)

Cold emails are emails that are sent to a potential client that doesn’t have an existing connection to you. They may have a commercial tilt, but they also offer significant value.

Snapchat Rolls Out Conversion-Tracking Snap Pixel For Brands To Tie Site Traffic To In-App Ads (MarketingLand.com)

Heading fast into the holiday shopping season, Snapchat is on its way to performance-conscious marketers a way to track their customers and the sties they visit after seeing ads on their app.

How Social Media Data Has Crossed Department Lines to Provide Insight Throughout an Organization (MarTechSeries.com)

Rather than being siloed to coming up with market research strategies and measuring the effectiveness of marketing campaigns, social media data must be fully utilized as a critical source of truth for consumer opinions—whether positive or negative—about products, brands, trends, and influencers.

The Role of AI in Your Digital Marketing Strategy

Tuesday, September 19th, 2017

Image by Ars Electronica

 

Artificial intelligence (AI) has greatly affected the way business plan and execute their digital marketing campaigns. Business no longer have to rely on estimates; they can now gain better access to accurate data than ever before. These days, businesses are using AI in every aspect of the digital marketing process, from planning to production and even after in post-campaign analysis.

 

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Overcoming Your Fear of Failure: Advice for Small Business Owners

Tuesday, June 13th, 2017

Image by Szymon Olszowski

 

When it comes to running a small business with an online presence, most entrepreneurs are learning as they go. Even those with years of experience in designing websites or social media marketing will find that working for themselves is different. Business owners are bound to make mistakes, which is why it’s important to overcome your fear of failure.

 

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