Posts Tagged ‘email marketing’

Monthly Link Roundup – 10-31-17

Tuesday, October 31st, 2017

8 Digital Marketing Trends Set to Expire by 2018 (

This coming year, consider tossing out overused, under-performing marketing trends to make room for strategies that increase brand awareness, capture qualified leads, and help your sales teams increase their revenue.

10 Mistakes Small Businesses Make When Preparing for a Busy Season (

Many small-to-medium-sized businesses struggle with overcoming certain mistakes more than larger companies with an entire team to plan their every step based on millions of dollars in consumer research. SMBs may not have the same resources as the big guys, but that doesn’t mean that they should let themselves fall behind.

26 Cold Email Examples Broken Down To Help You Write Your Own (

Cold emails are emails that are sent to a potential client that doesn’t have an existing connection to you. They may have a commercial tilt, but they also offer significant value.

Snapchat Rolls Out Conversion-Tracking Snap Pixel For Brands To Tie Site Traffic To In-App Ads (

Heading fast into the holiday shopping season, Snapchat is on its way to performance-conscious marketers a way to track their customers and the sties they visit after seeing ads on their app.

How Social Media Data Has Crossed Department Lines to Provide Insight Throughout an Organization (

Rather than being siloed to coming up with market research strategies and measuring the effectiveness of marketing campaigns, social media data must be fully utilized as a critical source of truth for consumer opinions—whether positive or negative—about products, brands, trends, and influencers.

Monthly Link Roundup – 10-30-15

Friday, October 30th, 2015

Holiday Email Marketing Trends, Dates, and Tips You Need to Know (

This year’s holiday season provides marketers countless opportunities for driving sales and customer engagement. Technology has revolutionized the way brands market to their customers; to stay on top of their game, it’s important to know which trends are likely to occur so that marketers can deliver relevant messages that resonate with their market.

Oh, The Horror! Content Marketing Halloween Dub Lessons (

Using Google Suggest for ideation, focusing on mobile, and ensuring content variety are just three of the valuable content marketing lessons that the Vertical Measures team has shared, just in time for Halloween. Whether it’s for the holiday season or for other types of campaigns, these tips and strategies are effective all year-round.

4 Ways To Think About Halloween And Email Marketing (

Given that social communications tend to soar during the holiday season and well after that, it’s great to take advantage of this opportunity to reach out to consumers and increase sales and engagement. More people also tend to go outside and share virtually every moment digitally, so why not ride the wave and come up with something unique?

Using Paid Social for Successful Halloween Marketing Results (

Sandwiched between the beginning of the school year and the holiday season, Halloween is one of the best times for marketers to get a piece of the (pumpkin) pie! Experimenting with paid advertising via autonomous marketing platforms on social networks like Facebook, Twitter, Instagram, and Pinterest allow marketers to better connect with social-savvy consumers during this opportune time.

5 Strategies for Last-minute Halloween Marketing on Twitter (

October 31 is already tomorrow, and by now almost every brand has already launched their respective Halloween campaigns. But if you’ve been busy and are now just scrambling to start a Twitter campaign for Halloween, here are five last-minute, tried-and-tested strategies and how to implement them.

Developing an Effective Google+ Email Marketing Campaign

Tuesday, January 14th, 2014

Image by Adib Roy

Now that Google+ has made it possible for you to send emails to people without even knowing their email addresses, it’s important that you do some strategizing before fully utilizing the social network service for your email marketing efforts. This is because you only have one try at this; if recipients instantly don’t like what you’ve sent, you can be blocked in an instant.

So, how can you decrease the chances of your Google+ emails being blocked? Here are a few tips:


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Boosting Brand Loyalty through an Effective Email Marketing Strategy

Thursday, May 23rd, 2013

Image by Joan Campderrós-i-Canas

Brand loyalty is a goal your business should aspire for. It ensures long term success as it keeps consumers committed to your products and services. In fact, very loyal customers won’t even think twice when choosing between a new company’s offerings and your own – yours will always be their top choice.

To convert one-time buyers to loyal customers, companies must establish and nurture a positive relationship with its clientele. And the best way to do this is through consistent contact using an effective email marketing strategy.


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Weekly Link Round Up – 05-09-13

Friday, May 10th, 2013

26 Social Media Marketing Tips from the Pros (

According to Debbie Hemley of, there are three factors social media experts should focus on to improve their online presence. These are your call-to-action, content strategy, and email and social integration capabilities.

Increase Non Profit Support by Improving Your Social Media Calls to Action (

Effective calls to action aren’t simply adding a link and phone number after your content. They have to be inviting enough to convince readers to actually click and see what you have to offer.

How To Organize A Social Media Content Strategy (

Interdepartmental collaboration plays a big part in organizing an effective social media content strategy. It makes way for even better ideas that a single team may not be able to come up with.

Why is Your Content Boring? (

Creating highly engaging content is a must to convert curious online visitors into loyal fans, customers, and brand representatives. For this reason, it’s important to stop and ask yourself, “Is my content boring?”

The Benefits of Integrating Social into Email Marketing [INFOGRAPHIC] (

Just because social media is what everyone is talking about doesn’t mean that email marketing is old news. In fact, it’s as relevant as ever. Jim Dougherty shows us how.


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