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Posts Tagged ‘Engagements’

Ramp up your campaign with real-time social engagements

Friday, April 8th, 2011


Real-time interactions offers many benefits to enhance your branding efforts and boost your relationship with your demographic.
Image by russeljsmith

Social engagements and customer interactions can be seen as social media marketing’s best power tools. Gone are the days of brands doling out a barrage of promotional materials and sales pitches, and then sitting and waiting for the masses to come to them. Indeed, the platform has become a two-way street and pressing the right buttons to gain the market’s attention (coupled by regular interactions), has become the norm these days.

 

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The Anti-Social Media Douche List #4: Trolling

Wednesday, December 1st, 2010


Image by pasukaru76

A huge part of establishing an online presence for your brand entails having to receive comments from everyone else online. Whether positive or negative, the feedback you receive via your Web site/s, blogs and social network profiles, may affect everyone else’s perception of you or your brand. And while positive feedback can get you and your marketing team’s spirits up, the negative comments should never be ignored as they can give you cues as to what your followers want from your brand.

And then there are trolls.

 

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Keep ahead of the competition

Friday, October 15th, 2010


Image by Rennett Stowe

Despite the average company’s fear of it, competition has proven to be a very healthy aspect for any business. While monopoly does sound awesome in theory, it’s the existence of rivaling brands in the same niche that helps the industry flourish. And it offers many benefits for both the competing parties and for the consumers including better selections of products and services, lowered prices, significant progresses in technologies and partnerships between brands.

 

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Social media marketing and the Bieber Fever

Monday, August 23rd, 2010


Image by Constantin B.

Mentioning Justin Bieber can surely detonate a bubblegum pop-bomb across the Internet. The overall effect makes prepubescent girls worldwide squeal and weep with excitement, snap up every piece of merchandise bearing his image and make YouTube videos lip synching to his songs.

On the other end of the spectrum, the rest of us merely see him as this migratory meme that just won’t go away. And so sites have been set up dedicated to document his every misfortune, block him from our Web drifting experience and ridicule his overall image.

Love him or absolutely abhor him, these mentions online give him great leverage that raises him as a brand atop the Web trails.

 

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