Photo by Jazmin Million

In the first piece we looked at a few ways to get your events listed on popular event sharing sites to optimize the events visibility. In this post we are going to look at a few ways to promote your event and interact with the participants before they are blown away at your event. Let’s jump right in.

Create a Hashtag

The easiest way to track activities online about your event is to use a universal hashtag for your event. This hashtag can be used on Twitter, within Flickr photos and even on blog posts with the tags area. Using a hashtag you can set up searches on Twitter Search, Google Alerts and other services to be notified when someone is talking about your event. It also allows your guests to track conversations about your event to see what is going on, get updates and other notifications.

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