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A great example of social media integration with offline marketing is the recent rise in scavenger hunts! Along the lines of a traditional scavenger hunt, a list of clues are provided online and users must solve the clue and receive the rewards by visiting the venue.
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Photo by Wendy Piersall
Social media can become even more powerful when you combine it with offline PR efforts and use it to supercharge your real-world business networking.
Probably the most important benefit for a lot of people getting on social media is the people you’ll meet, interact with, and start to build relationships with. I’ve met hundreds of interesting individuals since I started blogging in 2006—many of whom have become friends, mentors, clients, and business partners. But nothing beats meeting these people face-to-face.
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Photo by tammyjq41
Recently, I had an opportunity to network with a group of young communication professionals in the Twin Cities. Everyone attending had diverse backgrounds, some where leaders in social media, while others were twitter skeptics and even a few new bloggers. Either way, we realized that everyone learned about the event through- social media.
What this means…
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We like to talk all the time about how social media is all about “connecting” with people, meeting others with our similar interests, getting to know those that we can help and that will help us in return. A lot of talk, certainly, but I can’t help to wonder if people and companies worry enough to take it to the next level. There comes a point when you need to stop starting at the screen and start staring at more human faces. That’s why we hold these events when we can, these meet ups, or “tweetups”, where we go and connect with real people in a tangible way. We love them, and that’s why your company should start thinking about holding more of those. Here are some reasons why you should consider having any kind of real life event soon:
Everyone enjoys the screen time, but we are people. We need the human connection, we need to get real. That’s where you can come in: give us an excuse to see what reality looks like once in a while! We will appreciate you for it!
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This year’s Twiistup was set to not only provide a fun, exciting mixer where entrepreneurs and social media lovers could dance the night away, but it was the first time that the conference branched out into a two day event focused on providing valuable content to the young internet entrepreneur. The SocialMediaMarketing.com team was the first on the scene to capture the event, talk with the showcasing entrepreneurs, and meet with Hollywood and Social Media legends like Brooke Burke and Brian Solis.
As Day 1 opened, I could tell that this was going to be an exciting day full of learning. Day 1 began with a showcase of 12 startup companies that are doing amazing things in the social media world. Here are some of our favorite companies that presented:
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