Posts Tagged ‘Events’

Taking Advantage of Social Media for Your Next Business Event

Tuesday, April 16th, 2013

Image by Nan Palmero

Social media is a good way to maximize publicity and improve the overall experience of clients and business associates, especially if your company holds events, lectures, product launchings, and gatherings attended by large groups of people.
Here are some ways you can use the full potential of social media at your next business event:


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Tool Time: Awesome social media tools for organizing live events

Monday, August 13th, 2012

Image by torroid

When developing your brand and promoting its products on the social Web, combining traditional and social media marketing strategies have proven to be quite the dynamic formula. And while we all devote a huge chunk of our daily schedules propping up our brand’s online presence, reaching out to them in the real world will definitely help tons. Here, holding events can help your brand boost your engagement opportunities, invigorate public awareness, enhance perception, and even tap into markets that aren’t exactly heavy social Web users.


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How live events can strengthen a brand’s social media strategies

Thursday, June 14th, 2012

Image by artberri

In social media marketing, combining traditional and online strategies can prove to be quite the dynamic formula in helping drive a brand’s marketing efforts to succeed. While many brand managers and social media strategists have devoted a huge chunk of their time propping up their brand’s online presence, marketing in the real world should not be taken for granted. In fact, offline marketing tactics and tools have become great supplements that help brands achieve any goals and resonate positively within their demographic.


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Scavenger Hunts-On and Offline

Wednesday, May 19th, 2010

image from ryanrocketship

A great example of social media integration with offline marketing is the recent rise in scavenger hunts! Along the lines of a traditional scavenger hunt, a list of clues are provided online and users must solve the clue and receive the rewards by visiting the venue.


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Use Online Social Networking to Power Up Your Real-World Networking

Thursday, February 11th, 2010

Guy Kawasaki at SXSW

Photo by Wendy Piersall

Social media can become even more powerful when you combine it with offline PR efforts and use it to supercharge your real-world business networking.

Probably the most important benefit for a lot of people getting on social media is the people you’ll meet, interact with, and start to build relationships with. I’ve met hundreds of interesting individuals since I started blogging in 2006—many of whom have become friends, mentors, clients, and business partners. But nothing beats meeting these people face-to-face.


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Event Planning & Promotion- a Social Media Success Story

Saturday, January 23rd, 2010

Photo by tammyjq41

Recently, I had an opportunity to network with a group of young communication professionals in the Twin Cities. Everyone attending had diverse backgrounds, some where leaders in social media, while others were twitter skeptics and even a few new bloggers. Either way, we realized that everyone learned about the event through- social media.

What this means…


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What Are You Waiting For to Have an Event?

Monday, January 18th, 2010

We like to talk all the time about how social media is all about “connecting” with people, meeting others with our similar interests, getting to know those that we can help and that will help us in return. A lot of talk, certainly, but I can’t help to wonder if people and companies worry enough to take it to the next level. There comes a point when you need to stop starting at the screen and start staring at more human faces. That’s why we hold these events when we can, these meet ups, or “tweetups”, where we go and connect with real people in a tangible way. We love them, and that’s why your company should start thinking about holding more of those. Here are some reasons why you should consider having any kind of real life event soon:

We like reality

Everyone enjoys the screen time, but we are people. We need the human connection, we need to get real. That’s where you can come in: give us an excuse to see what reality looks like once in a while! We will appreciate you for it!


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