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Posts Tagged ‘Facebook Lite’

Monthly Link Roundup – 02-28-17

Tuesday, February 28th, 2017

10 Things You Should Be Doing With Snapchat Snapcodes (Forbes.com)

Back in 2015, Snapchat introduced Snapcodes and now the company has given the world the power to direct people to any URL (even using URL shorteners), thanks to new in-app tools and one via the web who snap a Snapcode using the Snapchat app. How can users and business owners take advantage of this new feature?

Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39% (MarketingLand.com)

Hashtags were in 30 percent of Super Bowl 51 ads, down significantly from 45 percent last year. More ads used URLs than hashtags for the first time since the data has been measured, 39 percent in all. Twitter barely beat Facebook and Instagram as the most-mentioned social network, though neither was explicitly mentioned often.

Facebook Lite Hits 200m Users As Low-Bandwidth World Revenue Skyrockets (TechCrunch.com)

Facebook Lite launched in June 2015, it rocketed to 100 million monthly users by March 2016, and now it’s doubled in size to 200 million users, according to Mark Zuckerberg. These results are reflective of only a limited set of countries, which today expands to include Israel, Italy, United Arab Emirates, and South Korea.

Instagram Rolls Out Ability to Add Multiple Photos and Videos to One Post (SocialMediaExaminer.com)

Last February 25, Instagram rolled out a new feature that allows users to share multiple photos and videos in one post. With this update, users no longer have to choose the single best photo or video from an experience they want to remember. Now, they can combine up to 10 photos and videos in one post and swipe through to see them all.

LinkedIn Reinstates Saved Searches After Desktop Re-Design (SocialMediaToday.com)

LinkedIn has confirmed that LinkedIn saved searches are back for paying and non-paying users. Saved searches are a handy tool and can be a valuable reference; they allow users to set up alerts for new employees in your field of interest, at certain companies, those moving into new positions, and more.

Monthly Link Roundup – 04-30-16

Friday, April 29th, 2016

Even in a Mobile World, Retailers Aren’t Convinced Social Media Can Sell (ADWEEK.com)

While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and Instagram. However, a new study shows that only 1.5 percent of retailers’ last-click e-commerce transactions came via social media.

Business Relationships, Not Reach in a Post-Social Media Marketing Age (HuffingtonPost.com)

It is tempting to want to expand social media reach, but mere exposure to larger numbers rarely offers a return on investment of marketing costs. In this fragmented media time, brands need to carefully plan for how social media tools strengthen broader business goals.

Is Facebook Lite Starting a New Social Media Marketing Trend? (SkyWord.com)

Does Facebook Lite foretell for the future of Facebook marketing and, broadly, social media advertising? Will other social networks follow suit with smaller versions of their applications for memory-crunched phones, and slow connectivity? Whether Facebook Lite is a harbinger of things to come or simply a step in the brand’s quest for absolute world domination, this is a trend worth watching.

What Do Social Media Algorithms Mean For You? (Forbes.com)

Social media algorithms have led to a lot of changes to social media, and not always desired ones. If you are going to take advantage of social media for business purposes, it’s vital that you understand what algorithms mean for you.

3 Powerful Social Media Marketing Lessons From Game of Thrones (SocialMediaToday.com)
With regards to Game of Thrones, the level of cultural saturation comes with its own set of rules, and there are some great lessons we can take from those rules in social media marketing and communications. It’s not quite Valar morghulis (“all men must die”), but helpful all the same.

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