8 Tips for Training Social Media Marketers (SocialMediaExaminer.com)

Social media marketing isn’t exactly a job handled by one person alone. A business that plans on having a social media marketing team should consider a few tips to ensure that each employee correctly represents the company.

How Language Shapes the Culture of Facebook (ReadWriteWeb.com)

Facebook has its own culture that brings together all friends, family, acquaintances, and even business partners from all over the world. With this in mind, writing copy for the site can be a daunting one. ReadWriteWeb’s interview with Facebook’s Head of Content Strategy offers an insight into how one writes for this dynamic social portal.

3 Social Media Mistakes that Make You Look Like a Rookie (SocialMediaToday.com)

Social media may be easy to pick up, but it’s a challenge to actually use it to benefit your business. In the process of trying to market to or engage an audience through social networks, businesses may be committing mistakes that show the world that they’re new to the whole concept of social media marketing.

The Do’s and Don’ts of Tween Marketing (MPDailyFix.com)

As many know, tweens are a difficult demographic to appeal to. But at the same time, this demographic of kids aged 9 to 14 holds a tremendous amount of purchasing power. Since these kids have grown up surrounded by social media, it’s important for marketers to know exactly how to talk to them.

How To Build A Community From Scratch (SocialFresh.com)

Communities, whether on Facebook or on a forum, can be a powerful tool for engaging customers and retaining interest in your company. The only problem is that starting them isn’t a simple matter. Community-building takes a certain strategy to make it work.