In the marketing world, minutes could mean millions of dollars lost or saved. Commercials during the Superbowl which typically run in the millions can equal a large brand boost, or a complete failure. As the saying goes, “time is money.” This couldn’t be further from the truth. Keeping this in mind, not only is being part of the social media landscape becoming a growing sentiment, but how fast a company engages in it is also of importance.

While it may seem that everyone company has a Twitter, Facebook and MySpace account, every company is at different stages of their social media campaigns. From the bare minimum to the full-on community engagement, each situation calls for a different ‘gear.’

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