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Posts Tagged ‘flight’

How Some Airlines Are Failing at Social Media…and Others Are Rockin’

Tuesday, December 8th, 2009

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I was in Singapore last weekend for the Barcamp conference and had a spectacular time meeting new people in advertising, marketing, entrepreneurship, web services, and so on. Singapore is a beautiful, clean city that reminds me a lot of the Bay Area, California, and caters well to businesses and techies like myself. I had a blast learning from others about building businesses, social media strategy, travel, and more, then wandering around town with new friends enjoying culinary treasures, but when I got to the airport for my return trip to Bangkok, Thailand, my visit to Singapore came to a frustrating end.

Customer Feedback Falling on Deaf Ears

I checked in with my airline, Jetstar , a cheap carrier in Southeast Asia and Australia—but I was informed that my flight was delayed 3 and a half hours! Rather than the tolerable hour-and-a-half wait I thought I’d spend in the Singapore airport, I was looking at nearly 5 hours twiddling my thumbs hopelessly, and missing an important teleconference call with business partners in the US, Argentina & New Zealand.

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