Image by soopahgrover
Thanks to big-name entities like Starbucks, Skittles and Old Spice showing much success in the online marketing segment, more and more brands are jumping aboard the social media engine. Some simply ride the networking rails and reach out to their demographic through social networking sites; while others take the holistic approach, establishing their roots on multiple social networks, messaging services and multimedia platforms.
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Image by exquisitur
What most of us forget is that at the end of the day, social media is merely a platform we’ve all recently jumped onto for marketing purposes. Yes, it’s a powerful one at that, but again: it’s still just a platform. The success of our online-hinged campaigns still heavily relies on the strategies we apply on the social Web and our adaptability to every new technology and trend that comes our way. And so, online marketers need to find ways to optimize social media to create buzz around their brands and grab the opportunities as they come.
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Photo by luis.martinez
A majority of businesses today still market themselves by placing ads in the paper, in magazines, or television commercials and other TV spots. If you can get yourself on Oprah, then by all means go for it, but we all know that these days newspaper readership is down tremendously, and even though a publication might have a huge circulation, a half- or quarter-page ad in print can easily get lost without readers ever noticing it.
You need to direct your marketing dollars into things that get directly to your target market. For some markets, that might mean you actually don’t want to get too involved online, so I’m not going to try to sell you something you don’t need. You need to really narrow down your niche and compare it to the demographics of the media channel you’re considering advertising in. But the web has become home to millions and millions of consumers, of nearly every demographic, and when used properly, social media can be a fantastic way to connect with consumers who feel suffocated by advertising in this bad economy.
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