Social-Traditional Combo: Tips to Maximize Lead Gen Efforts (VisibleTechnologies.com)

Social media marketing is a group effort. It’s not just the responsibility of your community manager or resident Twitter/Facebook updater. At the same time, it should go hand-in-hand with any traditional marketing efforts you are currently carrying out.

Social Media to the Rescue: Getting Your Brand back on Track when a Crisis Breaks (SmartBlogs.com)

One moment, you’re happily tweeting away, and the next moment, you’re being bombarded with flames and complaints. Do not despair, you can get through this. In this blog post, you will find eight ways to gracefully handle a social media crisis.

How Soon Does Blogging Deliver Results (TheWayOfTheWeb.net)

They may be older than social media platforms but blogs are now an integral component of social media marketing’s arsenal. Like Twitter and Facebook, however, it takes time to build up a blog into a formidable consumer influence. Many clients believe success can be measured by the number of visitors a blog gets per day. This does not always translate into a successful business.

How to Best Utilize the New Foursquare for Business (Inc.com)

If you want to take your social media marketing efforts to the next level, try adding a geo-targeted element. Foursquare can be utilized to build an even stronger presence among your target customers. Here are a few tips on using Foursquare for business.

Social Media In Your Shoes – RFID Technology (SimplyZesty.com)

Street shoe brand WeSC introduces an introduces an interesting new kind of experiential marketing. Dubbed ‘Karmatech,’ this piece of technology lets customers update their social media sites using their shoes. Unlike Nike+, which is another shoe-based social media technology, Karmatech offers more variation and personalization.