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We’ve all seen how valuable Twitter is as a social media tool and as an effective mass messaging platform. In your goal to cover as much ground as possible to reach your core audience and widen your network, you find your number of followers increasing rapidly and on a daily basis. Sure, you can equate this to your brand’s popularity however, if history serves us well, there are times when bots and racketeering individuals have also jumped onboard the social networking boat.

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