Gary Vaynerchuk | Social Media Marketing

Posts Tagged ‘Gary Vaynerchuk’

Add Videos for an Engaging, Successful Social Media Presence

Thursday, December 31st, 2009

Video blogging is a growing trend and close cousin to traditional blogging, which incorporates engaging video communication instead of static text content. These “vlogs” let visitors see and experience their favorite bloggers through multimedia—they come across more personal and build added trust, and often allow users to interact by leaving video ratings, comments, or even video replies.

Who’s Using Video?

More and more successful websites are quickly incorporating video. You’ll notice the prominence of video content on the big news websites that used to have all static content—sites like CNN, Fox, and Huffington Post, for example—now video media makes up a huge percentage of their content. And the use of video is growing. Since it’s creation in 2005, video-sharing site YouTube has become the fourth-most-visited website globally. The network has over 70,000 uploads each day, which include news clips, comedy sketches, animations from talented artists, silly amateur humor, useful coaching videos, documentaries, clips from popular primetime TV shows and much, much more. There is no doubt about it, video is hot.

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Tags: Digg, Gary Vaynerchuk, Oprah, podcasting, video, video blogging, vlog, vlogging, vlogs, youtube
Posted in Marketing | 2 Comments »

The Three Immutable Laws of the Social Web

Tuesday, December 15th, 2009

Social media has transformed the entire landscape of the web—not only how people produce and consume information, but also how businesses must engage and take care of their customers. If you want to be truly successful with online marketing, there are some rules of the new media environment that you need to learn and follow. These are the new rules for business success online.

You Have to Be Genuine

You’ve gotta be real. You can’t be the pushy car salesman. You actually have to demonstrate that you care. A lot of traditional marketing is overly pushy and sales-oriented, and these days, consumers are getting more and more effective at blocking out advertising entirely. When you get an unsolicited marketing newsletter or a spam message in your email inbox, do you read it? Or do you trash it immediately? Same rule applies to your potential customers. They’re smart, and they don’t want to be pitched to. Consumers trust the recommendations of their peers, and they trust companies who go out of their way to demonstrate that they care and provide helpful, relevant advice in the right context.

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Tags: authenticity, blogosphere, consumers, credibility, customer service, customers, enthusiasm, Gary Vaynerchuk, genuine, information, networking, online presence, passion, personality, raving fans, small town rules, Social Media, testimonials, transparency
Posted in Marketing, Strategy | 1 Comment »

Social Media is a Blast from the Past

Thursday, December 10th, 2009

The most important rule in social media is this:

You have to care about your customers.

If you don’t care about your customers, then don’t get involved with social media. If you can’t own up to your mistakes, forget it. If you don’t plan on really engaging with people, and having actual conversations, stop wasting your time.

The biggest thing about social media that is different from traditional media or marketing is that it is no longer a one-way conversation. If you’re not out there participating in the discussion of your brand already, I guarantee you someone is. Consumers are talking to each other, sharing their complaints about bad interactions and sharing their stellar reviews of good ones. But if you can’t be real and address the complaints when they happen (as well as share in broadcasting the successes) then you won’t succeed in social media marketing.

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Tags: conversation, customer service, customers, discussion, Gary Vaynerchuk, Garyvee, podcast, small town rules, Social Media, social network, social networking, Wine Library
Posted in Marketing, Strategy | 4 Comments »