Posts Tagged ‘Geolocation’

Putting Your Business on the Map with Social Geolocation Services

Thursday, January 3rd, 2013

Image by teamstickergiant

Although many have found the joy of sharing their location on Foursquare and Facebook or venting their frustrations out on Yelp, not many brick-and-mortar businesses have taken full advantage of what these services can do for them. With a proper strategy, it’s possible to fully harness the power of geolocation services.


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How to optimize Foursquare for your business: Getting Started

Thursday, August 9th, 2012

Image by Vadim Lavrusik

As of writing, Foursquare boasts of over 20 million users worldwide, engaging through their mobile app and Web service to sharing where they are and what they’re doing there. With this many users and the countless engagement opportunities it offers, it’s also become one of the most powerful tools for social media marketing. In fact, there are already over 750,000 brands on it with more getting aboard the social media service, aiming to create and implement strategies that can positively resonate within their targeted niches.


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Gowalla finally laid to rest

Monday, March 12th, 2012

We bid Gowalla adieu

Among the breakout applications that came out of SXSW, Gowalla was one of two services that spearheaded the so-called geolocation phenom in 2010. That year was touted as the Year of Location, with thousands of users signing up with it and its fellow frontrunner Foursquare, checking into countless establishments, earning badges and sharing these with their friends across different social media platforms. And just like any promising fledgling in the social/mobile space, Gowalla caught the eye of the larger entities, got picked up, and got wolfed down by Facebook.


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Exploring new social media strategies

Tuesday, January 4th, 2011

Image by @boetter

In the past couple of years, we watched social media grow—from being a mere trend many tech early adopters are getting into, to its current stance as the Internet’s next evolutionary step. Truly, the Web is indeed becoming more and more social, bringing out new innovations in interactions between sites and their visitors, and businesses online and their targeted markets. And because it’s important to stay relevant in today’s fast-paced social media marketing train, it’s never a good idea for brands to be left behind standing on the outdated station.


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Foursquare: Geolocation icon still has it

Thursday, December 30th, 2010

When Mark Zuckerberg and his ever-growing social networking empire unleashed Facebook Places, it admittedly felt more like they were merely throwing the existing under the bus. After all, Facebook does have over 500 million users under its belt; following its every new feature, integration, privacy tweaks and every casual game launched on its platform, and they’re most likely to jump aboard Places. But current geolocation service Foursquare isn’t done just yet, as we’ve come to find out as they keep on pulling out one update after another this month.


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Ways to integrate geolocation into your social media marketing campaign

Thursday, September 23rd, 2010

Brands can use geolocation to boost their social media marketing campaigns

Image by jon_a_ross

Location-based services have been in the tech and social media background for years, but it wasn’t until this year’s South by Southwest Interactive Festival that it exploded into mass consciousness. Services like Foursquare and Gowalla used the Texas-based festival as a playing field to showcase their capabilities to help attendees maneuver around its five-day series of events.


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Facebook (finally) gets location

Wednesday, August 18th, 2010

Image by Steve Snodgrass

This year has mostly been tagged by bloggers and social media experts as the year of location. This has been proven true as many brands are now spending a considerable amount of their marketing and sales efforts leveraging on its capabilities to their advantage.

With services like Foursquare and Gowalla currently at the top of the geolocation heap, you have to wonder where the usually forward-facing Facebook is in the location ethos. While the company has forayed into other social media avenues, location seems to be a field they have yet to jump into.


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