Geolocation | Social Media Marketing

Posts Tagged ‘Geolocation’

Exploring new social media strategies

Tuesday, January 4th, 2011

In the past couple of years, we watched social media grow—from being a mere trend many tech early adopters are getting into, to its current stance as the Internet’s next evolutionary step. Truly, the Web is indeed becoming more and more social, bringing out new innovations in interactions between sites and their visitors, and businesses online and their targeted markets. And because it’s important to stay relevant in today’s fast-paced social media marketing train, it’s never a good idea for brands to be left behind standing on the outdated station.

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Tags: content creation, content development, crowdsourcing, Geolocation, guest blogging, gust posts, marketing campaigns, online marketing, social media marketing, strategies
Posted in Marketing, Social Media, Strategy | 2 Comments »

Foursquare: Geolocation icon still has it

Thursday, December 30th, 2010

When Mark Zuckerberg and his ever-growing social networking empire unleashed Facebook Places, it admittedly felt more like they were merely throwing the existing under the bus. After all, Facebook does have over 500 million users under its belt; following its every new feature, integration, privacy tweaks and every casual game launched on its platform, and they’re most likely to jump aboard Places. But current geolocation service Foursquare isn’t done just yet, as we’ve come to find out as they keep on pulling out one update after another this month.

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Tags: Apple iOS, Blackberry, foursquare, Geolocation, Google Android, Location-based Services, Mobile Apps, Social Media, WebOS
Posted in iPhone Apps, Marketing, Social Media | 1 Comment »

Integrating geolocation into a campaign

Thursday, September 23rd, 2010

Image by jon_a_ross

Location-based services have been in the tech and social media background for years, but it wasn’t until this year’s South by Southwest Interactive Festival that it exploded into mass consciousness. Services like Foursquare and Gowalla used the Texas-based festival as a playing field to showcase their features and capabilities to help attendees maneuver around its five-day series of events.

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Tags: foursquare, Geolocation, Gowalla, Location, Marketing, Social Media
Posted in Events, Marketing, Social Media, Strategy, Technology | No Comments »

Facebook (finally) gets location

Wednesday, August 18th, 2010

Image by Steve Snodgrass

This year has mostly been tagged by bloggers and social media experts as the year of location. This has been proven true as many brands are now spending a considerable amount of their marketing and sales efforts leveraging on its capabilities to their advantage.

With services like Foursquare and Gowalla currently at the top of the geolocation heap, you have to wonder where the usually forward-facing Facebook is in the location ethos. While the company has forayed into other social media avenues, location seems to be a field they have yet to jump into.

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Tags: Bing, Booyah!, Check-in, Facebook Places, foursquare, Geolocation, Gowalla, iPad, iPhone, iPod touch, Location, Mobile, Social Media, Yelp
Posted in Marketing, Social Media, Technology | 1 Comment »