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Posts Tagged ‘Google’

Google Announces New Ad Targeting Options and Better Measurement Tools for YouTube

Tuesday, January 24th, 2017

Image by MomMaven

 

Google is looking to add greater functionality and better ad options to YouTube, its online video platform. The search engine giant recently announced a set of new changes to YouTube, most of which are focused on the ever-changing and expanding role of mobile apps and devices.

 

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Nifty Ways to Improve Your Mobile App Marketing through Social Media

Tuesday, January 5th, 2016

Image by CAFNR

 

A lot of effort and skill, skipped meals, and all-nighters go into an app that will become a hit on the Apple App and Google Play store. After you’ve ensured that you’re all set to launch and ready to create a huge demand among millions of users, it might be easy to forget that it also takes a lot of work to get your app to stand out from thousands of other apps out there.

 

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Realizing Social Media’s Impact on Your ROI

Tuesday, December 8th, 2015

Image by kevin dooley

 

The time and money you’ve spent on social media marketing may have grown since you’ve started a few years back, and by now your business pages may already have hundreds or even thousands of followers. Indeed, growing your social media following is an excellent way to get your name out there, but does this have any real relevance to business success?

 

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The 3 C’s of Social Media: Content, Conduct, and Contact

Tuesday, November 3rd, 2015

Image by Marinela

 
 

With social media dominating cyberspace, it comes as no surprise that a lot of people have taken to online media platforms to increase brand awareness or enhance their online presence. However, with online users becoming more discriminating about what they read and how they interact on social media, you should be aware of the key factors that affect social behavior on the Internet.

 

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Monthly Link Roundup – 10-30-15

Friday, October 30th, 2015

Holiday Email Marketing Trends, Dates, and Tips You Need to Know (Business2Community.com)

This year’s holiday season provides marketers countless opportunities for driving sales and customer engagement. Technology has revolutionized the way brands market to their customers; to stay on top of their game, it’s important to know which trends are likely to occur so that marketers can deliver relevant messages that resonate with their market.

Oh, The Horror! Content Marketing Halloween Dub Lessons (VerticalMeasures.com)

Using Google Suggest for ideation, focusing on mobile, and ensuring content variety are just three of the valuable content marketing lessons that the Vertical Measures team has shared, just in time for Halloween. Whether it’s for the holiday season or for other types of campaigns, these tips and strategies are effective all year-round.

4 Ways To Think About Halloween And Email Marketing (MediaPost.com)

Given that social communications tend to soar during the holiday season and well after that, it’s great to take advantage of this opportunity to reach out to consumers and increase sales and engagement. More people also tend to go outside and share virtually every moment digitally, so why not ride the wave and come up with something unique?

Using Paid Social for Successful Halloween Marketing Results (Adaptly.com)

Sandwiched between the beginning of the school year and the holiday season, Halloween is one of the best times for marketers to get a piece of the (pumpkin) pie! Experimenting with paid advertising via autonomous marketing platforms on social networks like Facebook, Twitter, Instagram, and Pinterest allow marketers to better connect with social-savvy consumers during this opportune time.

5 Strategies for Last-minute Halloween Marketing on Twitter (Clickz.com)

October 31 is already tomorrow, and by now almost every brand has already launched their respective Halloween campaigns. But if you’ve been busy and are now just scrambling to start a Twitter campaign for Halloween, here are five last-minute, tried-and-tested strategies and how to implement them.

Leverage the Twitter-Google Partnership with These Three Tips

Tuesday, September 1st, 2015

Image by mkhmarketing

Twitter’s integration with Google brings welcome news now that tweets are searchable both on mobile and desktop. If your Twitter account hasn’t been active in the last few months, now is the time to breathe new life into it so you don’t miss out on opportunities that can boost online visibility as well as web traffic for your business.

 

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Monthly Link Roundup – 08-28-15

Friday, August 28th, 2015

After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts (TechCrunch.com)

Facebook is now starting to allow businesses to use GIFs as ads or in Page posts, with Wendy’s and Kuat among the first to try out the format. Currently, the social network is evaluating GIFs on how they impact user experience before deciding to roll them out to more Pages.


Facebook is working on a Twitter-like app that lets publishers send mobile breaking news alerts to the masses
(BusinessInsider.com)

What seems to be part of Facebook’s initiative for businesses, a stand-alone mobile news app that’s similar to Twitter is reported being developed by the social network. Through the app, partnering publications will be able to send followers mobile alerts on breaking news they can read more about via a link.

Twitter to Offer Promoted Tweets, Videos Beyond Twitter (AdAge.com)

Twitter is making plans to deliver promoted Tweets and videos beyond the microblogging site. Through its Audience Platform, Twitter is going to offer advertisers the ability to run Twitter ads and campaigns on thousands of other apps within the MoPub network.

Google integrates Twitter into its desktop search results (TheNextWeb.com)

Google now displays rich Twitter cards on desktop results when someone runs a search on a Twitter user’s account or a hashtag. This new feature is part of Twitter’s announced integration with Google which already started appearing on mobile last May.

Instagram is opening the advertising floodgates (Mashable.com)

Earlier this month, Instagram switched on an API that now lets advertisers use third-party platforms to post ads on the photo-sharing app. With this change, a wider set of advertisers will be able to run campaigns on the app—something that only a select group of big brands were able to do before.

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