Posts Tagged ‘Google’

The 3 C’s of Social Media: Content, Conduct, and Contact

Tuesday, November 3rd, 2015

Image by Marinela


With social media dominating cyberspace, it comes as no surprise that a lot of people have taken to online media platforms to increase brand awareness or enhance their online presence. However, with online users becoming more discriminating about what they read and how they interact on social media, you should be aware of the key factors that affect social behavior on the Internet.


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Monthly Link Roundup – 10-30-15

Friday, October 30th, 2015

Holiday Email Marketing Trends, Dates, and Tips You Need to Know (

This year’s holiday season provides marketers countless opportunities for driving sales and customer engagement. Technology has revolutionized the way brands market to their customers; to stay on top of their game, it’s important to know which trends are likely to occur so that marketers can deliver relevant messages that resonate with their market.

Oh, The Horror! Content Marketing Halloween Dub Lessons (

Using Google Suggest for ideation, focusing on mobile, and ensuring content variety are just three of the valuable content marketing lessons that the Vertical Measures team has shared, just in time for Halloween. Whether it’s for the holiday season or for other types of campaigns, these tips and strategies are effective all year-round.

4 Ways To Think About Halloween And Email Marketing (

Given that social communications tend to soar during the holiday season and well after that, it’s great to take advantage of this opportunity to reach out to consumers and increase sales and engagement. More people also tend to go outside and share virtually every moment digitally, so why not ride the wave and come up with something unique?

Using Paid Social for Successful Halloween Marketing Results (

Sandwiched between the beginning of the school year and the holiday season, Halloween is one of the best times for marketers to get a piece of the (pumpkin) pie! Experimenting with paid advertising via autonomous marketing platforms on social networks like Facebook, Twitter, Instagram, and Pinterest allow marketers to better connect with social-savvy consumers during this opportune time.

5 Strategies for Last-minute Halloween Marketing on Twitter (

October 31 is already tomorrow, and by now almost every brand has already launched their respective Halloween campaigns. But if you’ve been busy and are now just scrambling to start a Twitter campaign for Halloween, here are five last-minute, tried-and-tested strategies and how to implement them.

Leverage the Twitter-Google Partnership with These Three Tips

Tuesday, September 1st, 2015

Image by mkhmarketing

Twitter’s integration with Google brings welcome news now that tweets are searchable both on mobile and desktop. If your Twitter account hasn’t been active in the last few months, now is the time to breathe new life into it so you don’t miss out on opportunities that can boost online visibility as well as web traffic for your business.


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Monthly Link Roundup – 08-28-15

Friday, August 28th, 2015

After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts (

Facebook is now starting to allow businesses to use GIFs as ads or in Page posts, with Wendy’s and Kuat among the first to try out the format. Currently, the social network is evaluating GIFs on how they impact user experience before deciding to roll them out to more Pages.

Facebook is working on a Twitter-like app that lets publishers send mobile breaking news alerts to the masses

What seems to be part of Facebook’s initiative for businesses, a stand-alone mobile news app that’s similar to Twitter is reported being developed by the social network. Through the app, partnering publications will be able to send followers mobile alerts on breaking news they can read more about via a link.

Twitter to Offer Promoted Tweets, Videos Beyond Twitter (

Twitter is making plans to deliver promoted Tweets and videos beyond the microblogging site. Through its Audience Platform, Twitter is going to offer advertisers the ability to run Twitter ads and campaigns on thousands of other apps within the MoPub network.

Google integrates Twitter into its desktop search results (

Google now displays rich Twitter cards on desktop results when someone runs a search on a Twitter user’s account or a hashtag. This new feature is part of Twitter’s announced integration with Google which already started appearing on mobile last May.

Instagram is opening the advertising floodgates (

Earlier this month, Instagram switched on an API that now lets advertisers use third-party platforms to post ads on the photo-sharing app. With this change, a wider set of advertisers will be able to run campaigns on the app—something that only a select group of big brands were able to do before.

Monthly Link Roundup – 05-29-15

Friday, May 29th, 2015

Facebook Instant Articles will shake up media (and benefit users) (

Facebook recently introduced its new Instant Articles feature to deliver media and news articles directly to the users’ News Feed in a more streamlined manner. While the new feature will improve user experience, publishers are still unsure how it will impact their reach on the social network.

Twitter chats get social with Nurph’s video-to-video streaming (

This month, popular Twitter chat client Nurph launched its video-to-video streaming capability that would bring real-time video and audio conversations to Twitter group chats. Now, chat owners can include up to 8 streaming videos from a few select participants while having text-based conversations with hundreds or thousands of other people.

HootSuite Launches Facebook Ads, An Ad Tech Tool For Humans (

HootSuite has rolled out a free feature called “Facebook Ads” that can assist advertisers with ad creation on Facebook by suggesting the best posts to promote. Once a post is selected for promotion, HootSuite will automatically take care of ad placing, bidding, and targeting.

The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results (

As promised earlier this year, Google is now showing Twitter tweets in a prominent carousel format on its search engine results. The feature is currently available on mobile devices and for English-speaking users in the U.S. Twitter promises desktop support and other languages in the future.

Google+ goes after Pinterest with Collections feature (

Google+ has added a new feature called “Collections” that allows users to post content such as pictures and articles about specific topics, similar to rival social network Pinterest’s online bulletin board. Currently available on desktop and Android devices, the new feature will soon be made available for Apple’s iPhones and iPads.

Score a Win in the Latest Twitter and Google Firehose Deal

Tuesday, March 10th, 2015

Image by shawncampbell


The digital marketing world is abuzz following the announcement of the latest firehose deal between Google and Twitter. This partnership aims to take the impact of real-time social media marketing to a whole new level, as relevant tweets from users will now be displayed in Google search results mere seconds after they’ve been posted. The update is expected to be deployed soon, but the actual launch date has not been finalized yet. What we do know is how much this deal is going to affect many businesses’ marketing campaigns.


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Monthly Link Roundup – 02-27-15

Friday, February 27th, 2015

Instagram Videos Will Now Loop Over and Over in Your Feed (

Instagram rolled out a small update that now lets videos repeat endlessly on the feed rather than playing just once. The update creates a GIF-like experience that puts Instagram at par with Twitter’s Vine app.

Google Acquires Odysee, An App For Private Photo/Video Backup And Sharing, Team Joins Google+ (

Google has just recently acquired Odysee—an app that allowed users to automatically back up and share photos. Odysee will now join Google+ to develop its Photos service, which may soon offer new features such as offline and private sharing options.

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users (

Now with its autoplay capability, Facebook can now support cinemagraphs on its NewsFeed. Facebook is also encouraging more brands to take advantage of this format to make creative ads that can captivate users on the network.

Twitter introduces TweetDeck Teams to make managing accounts easier (

Twitter recently launched “TweetDeck Teams” for its dashboard app to let users share Twitter accounts without having to share passwords. The new feature allows those who manage or share a twitter account to limit the number of people with access to the shared account’s credentials and password.

Snapchat Now Lets You Add Music To Your Snaps (

SnapChat users can now add music to short videos they send through the photo-messaging app. Currently available only on the iOS version, this new feature allows users to incorporate their videos with audio from iTunes, Spotify, and SoundCloud.


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