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Posts Tagged ‘Google’

Making Hashtags Useful on Google+

Tuesday, December 16th, 2014

Image by quinn.anya

 

Across various social networks, you’ll come across hashtags, many of which you will most likely not see again: #ThisIsAUselessHashtag or #IUseHashtagsPoorly are just two examples. You usually see them being shared casually by individuals on their personal accounts. And while it’s fun to use these types of hashtags on your company profile once in a while, they don’t really serve a purpose, marketing-wise.

 

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Use Semantic Markup Properly with these Best Practices

Tuesday, June 17th, 2014

Image by Jake Bouma

One of the best ways to make sure your site comes up in first page results is by using semantic markup. This is the use of HTML to tell search engines exactly what’s in your page, making your site easier, faster, and more accurately to find and index to boost ranking and online exposure.

 

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Thinking on Your Feet: Time Management Tips for Content Creators

Tuesday, March 11th, 2014

Image by Drew Coffman

 

Proper time management is an essential ingredient in successful content creation and social media marketing. Writer’s block, distractions, and poor scheduling are typical problems that content creators face. As a writer or content manager, learning how to stay focused on creating relevant, high quality content that’s published on schedule must be your top priority.

 

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Why Brands Need a Social Media Management Tool for Pinterest

Tuesday, February 11th, 2014

Image by Steve Snodgrass

 

In a world with countless social media management tools for Facebook, Twitter, LinkedIn, and Google+, many SMM and brand managers are sadly robbed of the opportunity to search and find relevant content and ideas for Pinterest, which has already been driving more traffic and revenue than most of the major social networks since 2012.

 

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Developing an Effective Google+ Email Marketing Campaign

Tuesday, January 14th, 2014

Image by Adib Roy

Now that Google+ has made it possible for you to send emails to people without even knowing their email addresses, it’s important that you do some strategizing before fully utilizing the social network service for your email marketing efforts. This is because you only have one try at this; if recipients instantly don’t like what you’ve sent, you can be blocked in an instant.

So, how can you decrease the chances of your Google+ emails being blocked? Here are a few tips:

 

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Social Media Marketing Trends to Watch Out for in 2014

Tuesday, January 7th, 2014

Image by Jon Glittenberg

Things will be looking up for social media marketing and small businesses this 2014. Some of the trends we saw last year are set to continue and others will be forgotten, but it all comes down to how business owners and marketers will work to create good content and engage their customers and build connections.

 

 

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Key Considerations when Cross-Posting to Your Social Media Accounts

Tuesday, October 15th, 2013

Image by Gene Han

If your brand makes use of multiple social media accounts, then you know how much help social media management apps like HootSuite, Buffer, and TweetDeck can be. However, it’s important to know that while it might be tempting to craft one post and schedule it for publishing across all your accounts, it’s not the most effective way of marketing your brand, product, or service.

 

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