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Posts Tagged ‘Google’

Thinking on Your Feet: Time Management Tips for Content Creators

Tuesday, March 11th, 2014

Image by Drew Coffman

 

Proper time management is an essential ingredient in successful content creation and social media marketing. Writer’s block, distractions, and poor scheduling are typical problems that content creators face. As a writer or content manager, learning how to stay focused on creating relevant, high quality content that’s published on schedule must be your top priority.

 

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Why Brands Need a Social Media Management Tool for Pinterest

Tuesday, February 11th, 2014

Image by Steve Snodgrass

 

In a world with countless social media management tools for Facebook, Twitter, LinkedIn, and Google+, many SMM and brand managers are sadly robbed of the opportunity to search and find relevant content and ideas for Pinterest, which has already been driving more traffic and revenue than most of the major social networks since 2012.

 

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Developing an Effective Google+ Email Marketing Campaign

Tuesday, January 14th, 2014

Image by Adib Roy

Now that Google+ has made it possible for you to send emails to people without even knowing their email addresses, it’s important that you do some strategizing before fully utilizing the social network service for your email marketing efforts. This is because you only have one try at this; if recipients instantly don’t like what you’ve sent, you can be blocked in an instant.

So, how can you decrease the chances of your Google+ emails being blocked? Here are a few tips:

 

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Social Media Marketing Trends to Watch Out for in 2014

Tuesday, January 7th, 2014

Image by Jon Glittenberg

Things will be looking up for social media marketing and small businesses this 2014. Some of the trends we saw last year are set to continue and others will be forgotten, but it all comes down to how business owners and marketers will work to create good content and engage their customers and build connections.

 

 

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Key Considerations when Cross-Posting to Your Social Media Accounts

Tuesday, October 15th, 2013

Image by Gene Han

If your brand makes use of multiple social media accounts, then you know how much help social media management apps like HootSuite, Buffer, and TweetDeck can be. However, it’s important to know that while it might be tempting to craft one post and schedule it for publishing across all your accounts, it’s not the most effective way of marketing your brand, product, or service.

 

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Interesting Features that You Might Have Missed on Google+

Tuesday, September 3rd, 2013

Image by Cordey

While it’s not the most popular social media site today, some people have to admit that Google+ can be quite the hidden gem. Most people have grown to love this network as a new place to meet like-minded people and follow the latest topics on a variety of interests. But did you know that its features go far beyond that?

Here’s a run-down of a few interesting features to explore the next time you use Google+.

 

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Weekly Link Round Up – 07-26-13

Friday, July 26th, 2013

Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey] (SearchEngineWatch.com)

According to a survey from marketing, PR, and advertising executives from The Creative Group, Facebook, LinkedIn, and Google+ are set to be the top social investments for the coming months. This can help companies make informed decisions about where to advance their next social media efforts.

6 Marketing Trends to Watch in 2013: New Research (SocialMediaExaminer.com)

For those wondering how the wide variety of devices and platforms are impacting marketers and consumers, the 2013 Infinite Dial Report by Edison Research reveals that consumers wish to use all channels simultaneously and that marketers need to keep up with them wherever they go.

How Much Do Social Media Marketing Programs Cost? (IgniteSocialMedia.com)

Social media programs can cost anywhere from $20,000 to $2,000,000, and your mileage will obviously vary on your company’s budget, targeted audience, and the business goals you wish to achieve.

Social Media Marketing for B2B Marketing [Infographic] (SocialBarrel.com)

B2B marketers use social media marketing to share their thoughts, promote their products, and reach out to their target audience. However, not everything is smooth sailing for them; they face adversities in the form of producing engaging content and lack of budget.

Tips to Master Social Media Marketing for Small Businesses [INFOGRAPHIC] (SocialMediaToday.com)

Since the establishment and proliferation of social networking websites in the beginning of the millennium, social media marketing has transcended from a mere option to a key factor among SMBs. This colorful infographic shows how more and more SMBs are now taking advantage of the platform’s power and influence.

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