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Monthly Link Round Up 12-26-14

Friday, December 26th, 2014


Facebook reveals 2014’s most discussed topics globally: World Cup, Ebola, ice buckets, and more
(VentureBeat.com)

Facebook takes a look back at some of the most popular topics discussed on the social network. The end-of-year video highlights worldwide events including the World Cup, the ALS Ice Bucket Challenge, Robin Williams, the conflict in Gaza, the Ebola outbreak, and more.

Twitter looks back on 2014 (TheNextWeb.com)

Twitter shares its own 2014 highlights, from the star-studded selfie at the Oscars last March to events in sports, politics, and more around the globe. The social network’s #YearInReview microsite also includes must-follow accounts as well as a section for the favorite 2014 moments of major influencers.

15 Social Media Companies To Watch In 2015 (Forbes.com)

2015 is seeing new social media apps coming to our desktops and mobile devices. Some of these up-and-coming networks include Bubbly, WeChat, and Whisper that offer new ways to connect people and share content.

What We Learned in Social Media 2014 [INFOGRAPHIC] (MediaBistro.com)

Facebook remains in the lead in social media, but other platforms have also seen fast growth in 2014, including Pinterest, Tumblr, as well as SnapChat. Growth was also seen in multi-networking, with 19 percent of users between 16–64 visiting Youtube, Facebook, Twitter, and Google+.

See the biggest stories of 2014 through the eyes of Wikipedia (Mashable.com)

Not to be outdone by social media giants such as Facebook, Twitter, and Google, Wikipedia releases its first ever end-of-year review on video from the lens of the most important stories users have read, reviewed, edited, and translated on the online encyclopedia.

Making Hashtags Useful on Google+

Tuesday, December 16th, 2014

Image by quinn.anya

 

Across various social networks, you’ll come across hashtags, many of which you will most likely not see again: #ThisIsAUselessHashtag or #IUseHashtagsPoorly are just two examples. You usually see them being shared casually by individuals on their personal accounts. And while it’s fun to use these types of hashtags on your company profile once in a while, they don’t really serve a purpose, marketing-wise.

 

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Use Semantic Markup Properly with these Best Practices

Tuesday, June 17th, 2014

Image by Jake Bouma

One of the best ways to make sure your site comes up in first page results is by using semantic markup. This is the use of HTML to tell search engines exactly what’s in your page, making your site easier, faster, and more accurately to find and index to boost ranking and online exposure.

 

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Thinking on Your Feet: Time Management Tips for Content Creators

Tuesday, March 11th, 2014

Image by Drew Coffman

 

Proper time management is an essential ingredient in successful content creation and social media marketing. Writer’s block, distractions, and poor scheduling are typical problems that content creators face. As a writer or content manager, learning how to stay focused on creating relevant, high quality content that’s published on schedule must be your top priority.

 

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Why Brands Need a Social Media Management Tool for Pinterest

Tuesday, February 11th, 2014

Image by Steve Snodgrass

 

In a world with countless social media management tools for Facebook, Twitter, LinkedIn, and Google+, many SMM and brand managers are sadly robbed of the opportunity to search and find relevant content and ideas for Pinterest, which has already been driving more traffic and revenue than most of the major social networks since 2012.

 

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Developing an Effective Google+ Email Marketing Campaign

Tuesday, January 14th, 2014

Image by Adib Roy

Now that Google+ has made it possible for you to send emails to people without even knowing their email addresses, it’s important that you do some strategizing before fully utilizing the social network service for your email marketing efforts. This is because you only have one try at this; if recipients instantly don’t like what you’ve sent, you can be blocked in an instant.

So, how can you decrease the chances of your Google+ emails being blocked? Here are a few tips:

 

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Social Media Marketing Trends to Watch Out for in 2014

Tuesday, January 7th, 2014

Image by Jon Glittenberg

Things will be looking up for social media marketing and small businesses this 2014. Some of the trends we saw last year are set to continue and others will be forgotten, but it all comes down to how business owners and marketers will work to create good content and engage their customers and build connections.

 

 

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