| Image by David Goehring |
As we mentioned in the past, brands and businesses shouldn’t underestimate the power of Google+ as it presents numerous advantages that can raise brand awareness with your target market. But besides creating discussions in Google+ Communities, effectively managing what you post in the social network is a must in order to attract new followers, retain loyal customers, and expand your Circles.
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| Image by wiredforlego |
Having quality content online can do wonders for your business. Aside from making you seen as an expert in your chosen field, it engages and attracts your brand’s ideal demographic. And as your work is shared from one social media site to the next, you end up reaching a broader audience.
However, despite putting a lot of time, money, and effort into creating an outstanding website with marketable content, it’s all too easy to get it plagiarized. Content thieves can easily do a quick copy-paste job on your site and market your words as their own. In effect, you may experience a decrease in online visitors and potential sales as clients are funneled to the competition.
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| Image by Fabrizio Van Marciano |
While Facebook is deemed as the social network to be in, most businesses forget that Google+ also has a number of advantages that can help maximize their online presence.
Here are four reasons why your business will benefit greatly from having an active Google+ account:
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Blogs are known as one of the earliest forms of social media. Since 1994, people were writing and following these online weblogs that often chronicled people’s lives. Over time, many companies followed suit. Through their own blogs, they got to communicate with customers about their own products and services.
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| Image by torroid |
When developing your brand and promoting its products on the social Web, combining traditional and social media marketing strategies have proven to be quite the dynamic formula. And while we all devote a huge chunk of our daily schedules propping up our brand’s online presence, reaching out to them in the real world will definitely help tons. Here, holding events can help your brand boost your engagement opportunities, invigorate public awareness, enhance perception, and even tap into markets that aren’t exactly heavy social Web users.
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| Image from Google I/O’s Google Plus page |
One of the largest mobile and Web developer conferences, Google I/O, kicked off this week with Google delivering a considerable smorgasbord of goodies for its attendees of tech developers. The three-day conference erupted with cool announcements on its first day, with the company unveiling new products and updates that included the latest version of their mobile operating system / development platform, Android Jelly Bean, as well as under the hood updates to some of their Web services.
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