Google | Social Media Marketing

Posts Tagged ‘Google’

Weekly Link Round Up – 04-01-11

Friday, April 1st, 2011

What Google’s +1 Means for Facebook (Mashable.com)

Google’s +1 might very well be the answer to Facebook’s “Like” button. Through the +1 button, search becomes increasingly social. With a Google profile to keep information in and tailor search results to match each individual user, this new feature may very well bring social recommendation to a wider scope than Facebook can.

Content on Facebook: What Separates a Popular Fan Page from the Rest? (SocialMediaToday.com)

Knowing how to utilize a fan page for your brand can do much to boost your presence towards customers. Amusingly enough, a brand’s already established popularity doesn’t play a large part in how popular a fan page is. With a brief look at the various factors behind highly successful fan pages, you can get a good idea of how to boost the way you use yours.

3 More Trends in Idea Management (ReadWriteWeb.com)

Through social media, gathering ideas has turned outwards rather than kept inwards within the company. Even idea management companies that have historically been focused on internal innovation are now providing services to follow this trend.

How to Optimize Your Facebook Page for Visual Branding (SocialMediaExaminer.com)

Thanks to the new Facebook layout, brands get a whole lot more screen space to show off. Learning how to make the best of it will definitely give your brand identity the boost it deserves. It goes to show then that a good branding strategy and smart design still do go hand in hand in social media.

Why Automation Is Destroying Your Brand And Your Reputation (SocialMouths.com)

While automation tools may help maintain a campaign, it doesn’t help when it fails in the “social” aspect of marketing your brand. After all, the whole point of social media marketing is to build a relationship. Becoming a robot to your audience, in effect, can cripple your brand’s reputation.

Tags: community, Facebook, Google, networking, relationships, Social Media, social networking, Twitter
Posted in Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 02-25-11

Friday, February 25th, 2011

Should You Use Radian6 for Social Media Monitoring? (SocialMediaExaminer.com)

With so many social media tools out on the market today, it’s good to know how each can benefit your business or campaign. For measuring social media, Radian6 is an option to consider, especially if you’re working a campaign for an enterprise organization.

32 Brilliant Bloggers Talk About Klout (BlogWorld.com)

Another social media tool to look at is Klout, which measures social media influence. The selling point for this tool is that its metrics truly study how you interact with your audience. Of course, one of the best ways to learn more is to take a look at how different people regard it, too.

Social Search Will Force Your Business To Recalibrate (DArmano.TypePad.com)

Google has integrated the social media sphere into its search capabilities. With social search, platforms such as Quora, Flickr and Twitter have become indexed. For a business to move forward and take advantage of a search engine’s power, it would have to take social media into consideration.

Social search is only the beginning. (ColinWalker.me.uk)

“Last week we saw that Google has finally integrated Social Search into our normal results but search is really only the beginning.” In this blog post, Colin Walker explores inferences to how Google will continue to grow, building on social search.

The Future of Media (ChrisBrogan.com)

Chris Brogan takes a broader look into how media will generally evolve over time. As certain trends among his predictions have made themselves apparent, it goes to show that media definitely will keep moving forward with the times.

Tags: Business, Google, Social Media, social media tools, social network, Strategy
Posted in Social Media, Technology, Weekly Link Round Up | 1 Comment »

Weekly Link Roundup (12-17-10)

Friday, December 17th, 2010

The Only Sure Thing in Social Media (OpenForum.com)

The two most coveted currencies in social media, according to Guy Kawasaki, are Twitter followers and Facebook fans. The technique to gain Twitter followers has not changed much. As long as you relay interesting content and engage your those you follow, you are sure to get followed back. Since Facebook shifted to creating “Like” pages for brands and personalities, getting Facebook fans has become much trickier. This blog post explains a surefire method of gaining many Facebook fans called the “reveal tab.”

Browse for a Good Cause (Google Chrome)

It looks like Google Chrome got a huge dose of holiday spirit. It has launched an extension that attempts to make Chrome users give back to the community. From Dec. 15-19, every tab opened by a user will contribute to donation drives for various causes. Open ten tabs and you just added a new tree to rehabilitate an endangered forest. Open 200 tabs in one day and you just gave a whole year’s worth of clean drinking water to a person in need. There are still two days left! Try out the Google Chrome extension and spread some cheer to those in need.

10 Creative Uses of the New Facebook Profile [PICS] (Mashable.com)

It’s only been a week since Facebook launched the new look for its profile page and already, users are starting to get bored with it. Or rather, they’re starting to get creative. Some users have decided to fully utilize the various elements of the new web page, creating what we can best describe as innovative works of art. Perhaps fan pages will be next? Let’s wait and see…

Visualizing Friendships (Facebook)

Paul Butler is an intern on Facebook’s data infrastructure engineering team. Curious about the locality of friendship, one day he decided to create a visualization of Facebook connections around the globe. Using a sample of 10 million friend pairs, he correlated them with their current cities and then mapped out the data using the latitude and longitude of each city. What came out is a beautiful glowing map of friendships that tells us just how connected everyone is in this world.

Social Media Training, Best How To Articles (123SocialMedia.com)

Still can’t put the odds and ends of social media together? The tutorial videos and article links on this blog post may be able to help. Happy browsing!

Tags: community, Facebook, Google, relationships, Social Media
Posted in Social Media, Technology, Weekly Link Round Up | 1 Comment »

Posts Tagged ‘Google’

Weekly Link Round Up – 07-01-11

Social networking project Google+ at a quick glance

Google Video to [finally] kick the bucket

Google URL shortener gets new features

Weekly Link Round Up – 04-01-11

Weekly Link Round Up – 02-25-11

Weekly Link Roundup (12-17-10)