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Posts Tagged ‘guest blogging’

Exploring new social media strategies

Tuesday, January 4th, 2011


Image by @boetter

In the past couple of years, we watched social media grow—from being a mere trend many tech early adopters are getting into, to its current stance as the Internet’s next evolutionary step. Truly, the Web is indeed becoming more and more social, bringing out new innovations in interactions between sites and their visitors, and businesses online and their targeted markets. And because it’s important to stay relevant in today’s fast-paced social media marketing train, it’s never a good idea for brands to be left behind standing on the outdated station.

 

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The Casting Couch: Finding guest bloggers

Wednesday, July 28th, 2010


Image by elkit

Two of the most important things to remember when blogging for a brand to keep social engagements aflame: be consistent with both the value of the content (the informative and engaging aspects) and diligently follow your set blogging schedule.

Unfortunately, there are unforeseeable circumstances that’ll keep you away from blogging. Extensive failure to follow on a schedule has the potential to start a chain of unwelcomed consequences. These may or may not affect your site stats, relationship with your readers and even your brand’s reputation. One of the most effective ways to prevent these from happening is by having guest bloggers aboard.

 

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Social Media and Live Events – Part 2

Friday, January 29th, 2010

Photo by Jazmin Million

In the first piece we looked at a few ways to get your events listed on popular event sharing sites to optimize the events visibility. In this post we are going to look at a few ways to promote your event and interact with the participants before they are blown away at your event. Let’s jump right in.

Create a Hashtag

The easiest way to track activities online about your event is to use a universal hashtag for your event. This hashtag can be used on Twitter, within Flickr photos and even on blog posts with the tags area. Using a hashtag you can set up searches on Twitter Search, Google Alerts and other services to be notified when someone is talking about your event. It also allows your guests to track conversations about your event to see what is going on, get updates and other notifications.

 

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