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This Year, Be Smarter About Your Holiday Marketing Strategy

Tuesday, November 14th, 2017

Image by Michael W. May

 

Although the holiday season has always been a cash cow for online retailers, recent data shows that consumers are no longer limiting their holiday shopping to the period from Black Friday to Christmas Eve. With online stores improving accessibility and lowering their shipping barriers and costs, consumers are evolving their spending habits to buy early. This presents several challenges and opportunities for retailers this year.

 

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