Most companies using Twitter in their online marketing campaign’s social media strategies usually have one rudimentary profile where all the brand’s messages, announcements, updates and promotions are funneled through to the Twitterverse. This makes it easy for them to reach out to their existing audience while accumulating potential clients along the way.
These profiles are usually manned by multiple users sharing the same login credentials. This enabled these companies to make sure they have all bases covered with regards to the propagation of information, the brand’s reputation development and for a broad customer relations management.
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