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Posts Tagged ‘Influencer’

Monthly Link Roundup – 04-27-18

Friday, April 27th, 2018

Influencer Marketing Has Hit Cryptoworld (DigiDay.com)

There’s a growing number of influencers on popular social media platforms like Instagram or YouTube who are being paid anywhere from a few hundred to tens of thousands of dollars to endorse new or initial coin offerings.

Brands Boost Influencer Marketing Budgets (BusinessOfFashion.com)

The latest trends in brand-influencer relations indicate that influencer marketing has hit the mainstream—marketing budgets are on the rise and micro-influencers are gaining popularity, especially on popular social media platforms like Instagram and Facebook.

Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers (AdWeek.com)

These days there’s skepticism around the authenticity of follower and fan count, as influencers have started to become more and more expensive, and legal matters are getting trickier to keep up with and manage. Moreover, issues about measurement, brand safety, and whether influencers properly endorse everyone or not.

Spotting Those Influencers Who May Have “Bought” Their Following (ResourceMagOnline.com)

Before reaching out to influencers to market your products or brand, make sure to do your research and find out whether the following that they have garnered and the likes they’ve acquired on a post are legitimate. Turns out, people can buy their likes and following through the internet, and there are companies that will provide buyers with an audience of fake “bot” profiles to increase one’s following.

INFOGRAPHIC: Follow the Influencer to Follow the Money (MarketingProfs.com)

Recent studies explain why marketers might want to get onboard the influencer marketing bandwagon; turns out influencer marketing results on average in a return on investment that’s 11 times higher than that of traditional marketing methods such as TV, print, and desktop ads, or $6.50 in return for every dollar spent.

Monthly Link Roundup – 01-31-18

Wednesday, January 31st, 2018

2018: Year Of The Influencer Or Year Of The Influencer Marketing Implosion? (MarketingLand.com)

Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? In the current media landscape, the rewards for influencer marketing are so high that many brands simply have no choice but to take the plunge.

Why The ‘Working Backwards’ Method Is Key To A Superior Customer Experience (EConsultancy.com)

The ‘working backwards’ method is defined by a focus on the customer need. Instead of starting with the technology, one needs to start with the customer experience and work backwards towards the technology. Working backwards means introducing the benefits of technology to customers so they can use it to solve an existing problem in their lives.

10 Ways To Make Videos Your Customers Can’t Resist (ContentMarketingInstitute.com)

Videos are very ‘in’ right now. Should go follow the video ad examples that top brands have been sharing online, or should you come up with your own best practices? Whether you decide to go with the flow and jump on the bandwagon, or pave your own way and take full responsibility for the outcome, learning and video ambassador for TechSmith Corp. gives different ways to make irresistible videos.

5 Amazing Small Business Predictions You Can’t Afford to Miss (SmallBizTrends.com)

With 2018 just underway, plenty of small businesses are curious about what the year will have in store. If you’re a small business owner, here are some of the major areas that your brand might want to take note of.

How CES Highlights the Speed of Change for Brands (AdWeek.com)

At this year’s Consumer Electronics Show (CES), senior marketing director of global media for Google, Joshua Spanier, sees CES as a crucial intersection of business and technology. In this converged and connected world, however, marketers must create entirely new operating models and paradigms to get recommendation engines to actually recommend their products and services.

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