Posts Tagged ‘influencers’

Monthly Link Roundup – 04-27-18

Friday, April 27th, 2018

Influencer Marketing Has Hit Cryptoworld (

There’s a growing number of influencers on popular social media platforms like Instagram or YouTube who are being paid anywhere from a few hundred to tens of thousands of dollars to endorse new or initial coin offerings.

Brands Boost Influencer Marketing Budgets (

The latest trends in brand-influencer relations indicate that influencer marketing has hit the mainstream—marketing budgets are on the rise and micro-influencers are gaining popularity, especially on popular social media platforms like Instagram and Facebook.

Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers (

These days there’s skepticism around the authenticity of follower and fan count, as influencers have started to become more and more expensive, and legal matters are getting trickier to keep up with and manage. Moreover, issues about measurement, brand safety, and whether influencers properly endorse everyone or not.

Spotting Those Influencers Who May Have “Bought” Their Following (

Before reaching out to influencers to market your products or brand, make sure to do your research and find out whether the following that they have garnered and the likes they’ve acquired on a post are legitimate. Turns out, people can buy their likes and following through the internet, and there are companies that will provide buyers with an audience of fake “bot” profiles to increase one’s following.

INFOGRAPHIC: Follow the Influencer to Follow the Money (

Recent studies explain why marketers might want to get onboard the influencer marketing bandwagon; turns out influencer marketing results on average in a return on investment that’s 11 times higher than that of traditional marketing methods such as TV, print, and desktop ads, or $6.50 in return for every dollar spent.

Four Social Media Marketing Influencers You Should Know

Tuesday, February 20th, 2018

Image by Ivan Rigamonti

In the last few years, digital marketing has moved away from optimizing for search engines and algorithms to creating connections and engagements with actual human beings. Having a distinct and highly engaging voice is an obvious competitive advantage when you’re trying to get your brand ahead of your competitors. Thus, digital marketing strategies have shifted towards engaging, relatable content and user experience metrics.


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Monthly Link Roundup – 01-31-18

Wednesday, January 31st, 2018

2018: Year Of The Influencer Or Year Of The Influencer Marketing Implosion? (

Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? In the current media landscape, the rewards for influencer marketing are so high that many brands simply have no choice but to take the plunge.

Why The ‘Working Backwards’ Method Is Key To A Superior Customer Experience (

The ‘working backwards’ method is defined by a focus on the customer need. Instead of starting with the technology, one needs to start with the customer experience and work backwards towards the technology. Working backwards means introducing the benefits of technology to customers so they can use it to solve an existing problem in their lives.

10 Ways To Make Videos Your Customers Can’t Resist (

Videos are very ‘in’ right now. Should go follow the video ad examples that top brands have been sharing online, or should you come up with your own best practices? Whether you decide to go with the flow and jump on the bandwagon, or pave your own way and take full responsibility for the outcome, learning and video ambassador for TechSmith Corp. gives different ways to make irresistible videos.

5 Amazing Small Business Predictions You Can’t Afford to Miss (

With 2018 just underway, plenty of small businesses are curious about what the year will have in store. If you’re a small business owner, here are some of the major areas that your brand might want to take note of.

How CES Highlights the Speed of Change for Brands (

At this year’s Consumer Electronics Show (CES), senior marketing director of global media for Google, Joshua Spanier, sees CES as a crucial intersection of business and technology. In this converged and connected world, however, marketers must create entirely new operating models and paradigms to get recommendation engines to actually recommend their products and services.

Weekly Link Round Up – 05-17-13

Friday, May 17th, 2013

Who Wields Real Influence on Social Media? (

Influencers can be found in every nook and cranny of the Internet. They share stories about brands, and the more influential they are, the more people listen to them. As a result, their stories have a huge impact on the success of a business.

Traackr and Nimble Partner to Close the Loop on Influencer Marketing (

Traackr, a leading platform for influencer marketing, and Nimble, creators of the insightful relationship management platform announced an integration of their services to help social businesses better facilitate end-to-end influencer marketing.

How Marketing Legend Guy Kawasaki Manages His Social Media Presence (

One of social media marketing’s biggest and most popular influencers reveals the secrets behind his incredibly active and popular social media profiles, which enable him to reach and influence millions of users every day.

What Mad Men Can Teach Us About Social Media Marketing (

Hit TV series, Mad Men helps us realize that in social media, each post we share is an opportunity to connect and a chance to win potential clients. Conversations that we make on different social media platforms are like a potential pitch to your customers, and we mustn’t miss an opportunity to make a lasting impression.

[INFOGRAPHIC] Do Facebook Friend Recommendations Influence Purchasing? (

This fun and colorful infographic helps clear up the age-old question about the importance of recommendations in the purchase process, specifically those done through friend recommendations on Facebook.

Weekly Link Round Up – 04-12-13

Friday, April 12th, 2013

Why You Are Ignoring the Most Important Data (

There is no doubt that business has a love affair with big data. It’s finite, scalable, and measurable. But the most important information lies in conversations. Unfortunately, the fascination with big data keeps people from taking the time to look into these conversations and analyze them with a human thought process.

New Study Shows 5 Factors Push Social Behavior and Not So-Called Influencers (

With a new measurement framework dubbed Pente, thinkers in New York challenge the notion of people who are “influencers”. According to the framework, it’s not the “influencer” who changes behavior. Instead, the power lies more in the message and to whom it was sent to.

Relationship Intensity and ROI Measurement (

As everyone in the marketing industry knows, there must always be a return on investment. Without one, no business can survive. But how does one measure returns from relationships built? Since a strong emotional connection drives brand loyalty, perhaps it’s best to measure relationship intensity along with the ROI.

The Psychology of ‘Trends’ on Google+ (

When people explore on Google+, one of the most salient things to note is the instant access to what’s trending on the network. While this does sound similar to Twitter’s trending topics, Google also shows specific keywords. Now, while it’s easy enough to get a trend started, the tricky part is getting it to spread.

With Pulse, LinkedIn Is Becoming The Newspaper Of The Future (

LinkedIn is best known as a place to build professional relationships. But with its recent acquisition of news-reader Pulse, it is slowly developing into what seems to be the newspaper of the future. By broadening what users think of it, LinkedIn steadily builds itself into not just a place for finding professional connections, but also for keenly following industry thought leaders.

Finding and selecting the right Influencer

Friday, September 24th, 2010

social media strategy influencer marketing with mannequins

Image by exquisitur

What most of us forget is that at the end of the day, social media is merely a platform we’ve all recently jumped onto for marketing purposes. Yes, it’s a powerful one at that, but again: it’s still just a platform. The success of our online-hinged campaigns still heavily relies on the strategies we apply on the social Web and our adaptability to every new technology and trend that comes our way. And so, online marketers need to find ways to optimize social media to create buzz around their brands and grab the opportunities as they come.


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TwitChange: Influencer-driven auction for social good

Thursday, September 16th, 2010

Image by greyweed

The online interaction engine that is social media is continuously reshaping how people communicate with each other. As such, companies and individuals are taking advantage of its value by leveraging on these interactions to reach their targeted audience. And it’s become an open platform where people can develop deeper relationships with each other and the brands they patronize, share to the social Web what they believe in, and more importantly, use it for social good.

The recently launched TwitChange is a perfect example of how cause-oriented individuals and organizations are using social media to spread awareness and gather up support for their causes.


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