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Posts Tagged ‘Instagram’

Monthly Link Roundup – 04-27-18

Friday, April 27th, 2018

Influencer Marketing Has Hit Cryptoworld (DigiDay.com)

There’s a growing number of influencers on popular social media platforms like Instagram or YouTube who are being paid anywhere from a few hundred to tens of thousands of dollars to endorse new or initial coin offerings.

Brands Boost Influencer Marketing Budgets (BusinessOfFashion.com)

The latest trends in brand-influencer relations indicate that influencer marketing has hit the mainstream—marketing budgets are on the rise and micro-influencers are gaining popularity, especially on popular social media platforms like Instagram and Facebook.

Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers (AdWeek.com)

These days there’s skepticism around the authenticity of follower and fan count, as influencers have started to become more and more expensive, and legal matters are getting trickier to keep up with and manage. Moreover, issues about measurement, brand safety, and whether influencers properly endorse everyone or not.

Spotting Those Influencers Who May Have “Bought” Their Following (ResourceMagOnline.com)

Before reaching out to influencers to market your products or brand, make sure to do your research and find out whether the following that they have garnered and the likes they’ve acquired on a post are legitimate. Turns out, people can buy their likes and following through the internet, and there are companies that will provide buyers with an audience of fake “bot” profiles to increase one’s following.

INFOGRAPHIC: Follow the Influencer to Follow the Money (MarketingProfs.com)

Recent studies explain why marketers might want to get onboard the influencer marketing bandwagon; turns out influencer marketing results on average in a return on investment that’s 11 times higher than that of traditional marketing methods such as TV, print, and desktop ads, or $6.50 in return for every dollar spent.

Monthly Link Roundup – 03-30-18

Friday, March 30th, 2018

Twitter CEO Wants to Open Up Verified Accounts to Everyone (Variety.com)

CEO Jack Dorsey discussed early this month of Twitter’s plan to make it possible for any user to get a verified account. “The intention is to open verification to everyone, and to do it in a way that is scalable where [Twitter is] not in the way,” Dorsey said. “And people can verify more facts about themselves, and we don’t have to be the judge or imply any bias on our part.”

The Biggest Engineering And Technology Trends At SXSW (imeche.org.com)

While conference attendees donned cowboy hats and sank Old-Fashioneds at a wooden bar, tech and engineering enthusiasts were propelled into the future through a series of fascinating talks and interviews with some of the biggest and brightest names in science and technology. Addressing the bandwidth problem, AI software, and safer and “more human” vehicles were just some of the biggest tech topics at SXSW this year.

Instagram Will Be Better About Showing You New Pictures First (TheVerge.com)

Instagram has announced that it’s updating its algorithm to make sure that newer posts will be more likely to appear first in your feed. Along with the updated algorithm, the app is also testing a “New Posts” button that will let users choose when they’d like to refresh the feed.

Mark Zuckerberg Thinks We’re Idiots. (MondayNote.com)

Thanks to the Cambridge Analytica revelations, we’re finding out that Facebook allowed a much broader and deeper prostitution of our private data than it had previously claimed. Facebook’s disingenuous explanations call for more questions and even less trust.

INFOGRAPHIC: Social Media as the New E-Commerce Platform (MarketingProfs.com)

Marketers’ use of social media has evolved. When social media first joined the Internet, brands tried to figure out how to use the platform for customer acquisition, using brand pages, social-only promo codes, and social listening to help with this goal. The infographic explores the next phase in the social/e-commerce matchup: purchasing on social media.

Monthly Link Roundup – 02-28-18

Wednesday, February 28th, 2018

Vero Hits No. 1 on Apple’s App Store, but Can Subscription Social Network Sustain the Hype? (Variety.com)

Seemingly overnight, Vero, which is hailed as “the new Instagram”, has burst into the internet zeitgeist after it jumped from 99 to the top spot on Apple’s App Store ranking of free apps. The ad-free social network sorts posts in chronological order and lets users share photos, add links, and recommend content to friends.

Facebook’s Plan To Unite AR, VR And News Feed With 3D Posts (Techcrunch.com)

Facebook’s 3D posts now support the industry standard gITF 2.0 file format, which enables the appearance of textures, lighting, and realistic rendering of rough and shiny objects. Users can now drag-and-drop 3D objects into the feed, as well as take 3D posts and bring them into Facebook Spaces, the social network’s VR hangout rooms.

Twitter CEO Hints at Redesign For The Site, Which Is ‘Too Text-heavy And Hard To Use’ (Independent.co.uk)

Twitter CEO, Jack Dorsey says regular account holders and advertisers have said that they’re finding the site difficult to use, and that they’re asking him to simplify the micro-blogging platform and give users a more personalized experience.

Some People Who Screenshot Instagram Stories Are Getting Flagged (TheVerge.com)

Instagram is currently testing a new feature that identifies users who take screenshots of public Instagram Stories. The latest thing to be lifted from Snapchat, the flagging feature hasn’t been turned on for all users for Instagram to first gauge response.

INFOGRAPHIC: It’s Not Just Millennials Who Are Glued To Their Phones (Adweek.com)

New studies show that millennials and Gen Z-ers aren’t the only ones glued to their phones—almost half of seniors own a smartphone, and 38 percent have a mobile phone that’s not a smartphone..

Monthly Link Roundup – 11-30-17

Thursday, November 30th, 2017

Facebook Prototypes Messenger Broadcast For Businesses (Techcrunch.com)

Facebook has internally developed “Messenger Broadcast,” a self-serve mass-messaging interface that lets businesses send marketing messages to users. This week, the company confirmed that it’s testing the feature internally, but hadn’t trialed it to the public or with businesses as of late last month.

Cyber Monday Was The Largest Online Shopping Day In U.S. History (ChicagoTribune.com)

As online spending hits record highs, fewer Americans are heading to the store. In-store visits on Thanksgiving and Black Friday dropped 1.6 percent from a year ago. Consequently, more online shopping purchases means that retailers are facing a huge challenge now in shipping orders to customers in a timely fashion.

Twitter Officially Enables 280-Character Limit For All Accounts, Including Brands (MarketingLand.com)

Twitter is officially doubling its character count. Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users this month. Advertisers won’t yet be able to take advantage of the new length for ads created through Twitter’s self-serve platform, but they will be able to post 280-character-long organic tweets and run those as Promoted Tweets

Instagram Extends Its Branded Content Tool To Influencers With High Engagement (BusinessToday.in)

Instagram, Facebook’s photo and video sharing site, has extended its branded content tool, which allows a publisher to tag a business or brand in its post, to creators which have high engagement or influencers..

Marketers Say Snapchat Is Blowing Past Facebook, Google And Others When It Comes To Augmented Reality Ads (BusinessInsider.com)

If Snapchat could cement its reputation as the pace-setting pioneer for a new form of augmented reality advertising, it may have found a much-needed competitive differentiator as it struggles to prove its mettle as a newly public company.

Enabling Clicks and Driving Traffic from Instagram to Your Website

Tuesday, November 7th, 2017

Image by homethod

 

Since Instagram Business accounts were introduced in 2016, Instagram has made it their top priority to help brands and their followers interact and engage in more meaningful ways beyond double taps and follows.

 

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Use Instagram Stories’ New Poll Stickers When You Need Your Followers’ Insight

Tuesday, October 3rd, 2017

Image by Instagram

 

These days, social media users want their followers’ opinions and approval in real-time. Well, now there’s an (existing) app for that. Instagram recently gussied up and launched its latest feature: poll stickers on Stories. It will help users on running Instagram version 16 or above on iOS and Android make their virtual friends an even more integral part of their real lives.

 

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Monthly Link Roundup – 09-29-17

Friday, September 29th, 2017

Twitter’s Testing an Expanded 280 Character Limit with Some Users (SocialMediaToday.com)

Early this year, Twitter CEO Jack Dorsey addressed questions about the possibility of extending the length of tweets. Now, Twitter is testing a change that will double its character limit for selected accounts, but it’s still not clear when the change will roll out to all users.

Facebook Spins Off ‘Messages’ As Standalone Ad Objective To Boost Messenger Bots (MarketingLand.com)

With an aim to make businesses be better informed of ways they can promote their Messenger accounts to their target markets, Facebook is making its options for businesses to buy ads more apparent. Advertisers using the company’s Ads Manager can now set “messages” as their campaign objective.

Small Businesses Can Now Schedule Videos from a Smartphone with the YouTube Studio App (SmallBizTrends.com)

The YouTube Creator Studio for mobile will soon be getting an upgrade and a new name. YouTube Studio is a tighter, more streamlined app with more features, including a ton of useful analytics, as well as the ability to schedule posts right from your smartphone.

Pinterest’s new Sections feature begins beta testing, public launch in ‘weeks’ (Techcrunch.com)

Speaking at TechCrunch Disrupt San Francisco, Pinterest CEO and co-founder Ben Silbermann announced the launch of a new feature inspired by the site’s power users. The new addition, dubbed Sections, will allow Pinterest users to divide their board into various sub-groups related to a board’s main topic.

INFOGRAPHIC: Customer Service Goes Social (MarketingProfs.com)

Customers can be very demanding—an infographic by Conversocial reveals that over half of all online shoppers expect real-time customer-care responses. But businesses must adapt, and that means finding ways to better manage customer requests and complaints on social media.

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