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Posts Tagged ‘Instagram’

Monthly Link Roundup – 11-30-17

Thursday, November 30th, 2017

Facebook Prototypes Messenger Broadcast For Businesses (Techcrunch.com)

Facebook has internally developed “Messenger Broadcast,” a self-serve mass-messaging interface that lets businesses send marketing messages to users. This week, the company confirmed that it’s testing the feature internally, but hadn’t trialed it to the public or with businesses as of late last month.

Cyber Monday Was The Largest Online Shopping Day In U.S. History (ChicagoTribune.com)

As online spending hits record highs, fewer Americans are heading to the store. In-store visits on Thanksgiving and Black Friday dropped 1.6 percent from a year ago. Consequently, more online shopping purchases means that retailers are facing a huge challenge now in shipping orders to customers in a timely fashion.

Twitter Officially Enables 280-Character Limit For All Accounts, Including Brands (MarketingLand.com)

Twitter is officially doubling its character count. Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users this month. Advertisers won’t yet be able to take advantage of the new length for ads created through Twitter’s self-serve platform, but they will be able to post 280-character-long organic tweets and run those as Promoted Tweets

Instagram Extends Its Branded Content Tool To Influencers With High Engagement (BusinessToday.in)

Instagram, Facebook’s photo and video sharing site, has extended its branded content tool, which allows a publisher to tag a business or brand in its post, to creators which have high engagement or influencers..

Marketers Say Snapchat Is Blowing Past Facebook, Google And Others When It Comes To Augmented Reality Ads (BusinessInsider.com)

If Snapchat could cement its reputation as the pace-setting pioneer for a new form of augmented reality advertising, it may have found a much-needed competitive differentiator as it struggles to prove its mettle as a newly public company.

Enabling Clicks and Driving Traffic from Instagram to Your Website

Tuesday, November 7th, 2017

Image by homethod

 

Since Instagram Business accounts were introduced in 2016, Instagram has made it their top priority to help brands and their followers interact and engage in more meaningful ways beyond double taps and follows.

 

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Use Instagram Stories’ New Poll Stickers When You Need Your Followers’ Insight

Tuesday, October 3rd, 2017

Image by Instagram

 

These days, social media users want their followers’ opinions and approval in real-time. Well, now there’s an (existing) app for that. Instagram recently gussied up and launched its latest feature: poll stickers on Stories. It will help users on running Instagram version 16 or above on iOS and Android make their virtual friends an even more integral part of their real lives.

 

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Monthly Link Roundup – 09-29-17

Friday, September 29th, 2017

Twitter’s Testing an Expanded 280 Character Limit with Some Users (SocialMediaToday.com)

Early this year, Twitter CEO Jack Dorsey addressed questions about the possibility of extending the length of tweets. Now, Twitter is testing a change that will double its character limit for selected accounts, but it’s still not clear when the change will roll out to all users.

Facebook Spins Off ‘Messages’ As Standalone Ad Objective To Boost Messenger Bots (MarketingLand.com)

With an aim to make businesses be better informed of ways they can promote their Messenger accounts to their target markets, Facebook is making its options for businesses to buy ads more apparent. Advertisers using the company’s Ads Manager can now set “messages” as their campaign objective.

Small Businesses Can Now Schedule Videos from a Smartphone with the YouTube Studio App (SmallBizTrends.com)

The YouTube Creator Studio for mobile will soon be getting an upgrade and a new name. YouTube Studio is a tighter, more streamlined app with more features, including a ton of useful analytics, as well as the ability to schedule posts right from your smartphone.

Pinterest’s new Sections feature begins beta testing, public launch in ‘weeks’ (Techcrunch.com)

Speaking at TechCrunch Disrupt San Francisco, Pinterest CEO and co-founder Ben Silbermann announced the launch of a new feature inspired by the site’s power users. The new addition, dubbed Sections, will allow Pinterest users to divide their board into various sub-groups related to a board’s main topic.

INFOGRAPHIC: Customer Service Goes Social (MarketingProfs.com)

Customers can be very demanding—an infographic by Conversocial reveals that over half of all online shoppers expect real-time customer-care responses. But businesses must adapt, and that means finding ways to better manage customer requests and complaints on social media.

Snapchat Opens Up to the Web with its Latest Feature, Paperclip

Tuesday, July 11th, 2017

Image by perzonseowebbyra

 

Since its launch, popular messaging service Snapchat has been closed off to the web, only accessible through its iOS and Android apps. This stands in contrast to its biggest competitor, Instagram, which has since upgraded its mobile web app to allow users to post content.

 

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Monthly Link Roundup – 06-30-17

Friday, June 30th, 2017

Facebook Adds ‘Family Targeting’ to Ad Products, Enabling New Focus Options (SocialMediaToday.com)

With focus on the upcoming shopping season, Facebook announced the new family targeting option as part of a range of new tools that will enable businesses to target whole household at once.

4 LinkedIn Mini Case Studies (SocialMediaExaminer.com)

Oren Greenberg examines how four different companies have sustained a successful LinkedIn presence to enable businesses to discover how to effectively build a presence to engage their target audience.

Google Updates ‘Test My Site’ to Show How Many Visitors You’re Losing (SearchEngineJournal.com)

With statistics that indicate most sites lose half their visitors while waiting for a page to load, Google has just updated its Test My Site tool to reflect how many visitors website owners may be losing due to their page speed.

How To Improve Search Engine Ranking With Social Media Marketing? (SocialBarrel.com)
Business owners would want their website to be visible to potential customers. One way to do that would be to rank better on Google. Jane Danes discusses the different ways to improve your search engine ranking using social media marketing.

Marketers Are Searching for Instagram Services 12X More Than Snapchat’s [INFOGRAPHIC] (Entrepreneur.com)

Social media giant, Facebook, through its subsidiary Instagram and its Stories feature, showed its dominance by slowing Snapchat’s user base and revenue to a much slower pace.

Monthly Link Roundup – 05-30-17

Tuesday, May 30th, 2017

Quora’s Ads Platform Is Out Of Beta And Available Globally (MarketingLand.com)

Quora, the platform that lets users get answers to questions on just about anything they can dream of, has now opened its native advertising platform to publishers globally. The site currently has a monthly user base of 200 million unique visitors, up from 100 million as of early 2016.

Facebook, Messenger And Instagram May Soon Support Cross-App Notifications (TheTechPortal.com)

Facebook’s family of apps—Facebook, Messenger, and Instagram—are moving in together and testing new cross-app notifications. The feature is slated to not only help users to switch more easily between the apps, but also improve the way people discover and connect with other users and brands.

Need-To-Know Metrics, Right On Your Pins (Business.Pinterest.com)

As part of Pinterest’s ongoing effort to improve its ad options and business value, the company has added Pin-specific statistics, which makes it easier for Pinterest for Business users to access and analyze their sponsored Pins data.

How to Use BuzzFeed-Style Quizzes for Social Media Marketing (SocialMediaToday.com)

Even traditional media outlets such as The New York Times, CNN, and The Economist are now using quizzes to drive engagement on social media. Quizzes can offer an engaging, interactive, and creative way to generate engagement in a wide range of niches.

Twitter Users Can Now Search for Emoji in Usernames, Tweets (AdWeek.com)
Twitter’s latest update included emoji capabilities to search, allowing power users to make emoji-specific searches more precise. This feature can also help users discover more tweets and improve searches for specific accounts that use emojis in their usernames.

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