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Posts Tagged ‘Internet’

Weekly Link Round Up – 01-20-12

Friday, January 20th, 2012

SOPA, PIPA, and the Wikipedia blackout: what it means for associations. (SocialFish.org)

Understand the different facets of the SOPA issue: what it is, how it will take effect, the repercussions it can have on businesses, the major players involved, and the reactions of social media sites and other Internet companies.

10 Companies SOPA Could Destroy and Why (SociableBlog.com)

The writer shares the top 10 Internet and social media giants that would take a serious beating or could be potentially wiped out by the Stop Online Piracy Act, or SOPA.

SOPA Stats: 7 Million Petitions, 3.9 Million Tweets & Google Crawling Dropped 60% (MarketingLand.com)

January 18 marked the day many Internet bigwigs banded together to protest SOPA. The writer gives a rundown of the major online SOPA protests staged by various industry leaders, and the number of people each one was able to engage about the issue.

Have you become a STOP SOPA lemming? (BusinessGrow.com)

With the multitude of calls to “Stop SOPA” flooding the Internet in the past few days, the writer shares observations of social media leaders who have joined the bandwagon without fully understanding what SOPA is and what it means. He stresses that while taking a stand is good, they should also know the issue and help to educate followers on it.

Why SOPA Is Dangerous (Mashable.com)

The writer goes over different provisions of SOPA and the potential implications of these on website operators. He also encourages readers to know what SOPA is about and why they should oppose it before taking a stand.

Social Media can be a harsh Mistress

Friday, January 6th, 2012

Social Media can be a harsh Mistress

Image by Tambako the Jaguar

The social media stratum presents us with an entirely different layer of our society—one that easily clusters everyone online into the same sprawling online landscape empowered by the so-called social graph. As such, it has its own social structure, and practically the same social norms, including ethics.

 

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Twitter unveils recipient of their Golden Tweet Award

Friday, December 9th, 2011

It’s December again, it’s that time of the year when media entities online start putting out their The Best of and Next Year’s Predictions lists in every possible topic or angle for their niche. Among the first wave of Web companies to unveil their lists, social media giant Twitter has been doling out their annual #YearInReview lists since the start of the month, listing the most popular topics, tweets and users down their tubes this year.

 

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Weekly Link Round Up – 11-11-11

Friday, November 11th, 2011

The Internet Died a Little Today (TheAtlanticWire.com)

When widespread outages were experienced among multiple networks across North America and Europe last Monday, some people perceived the event as unforgivable, saying that today’s Internet is simply too big to fail. Adam Clark Estes investigates what really happened.

Social Media Firestorms: A First Responders Guide (ComputerWorld.com)

Has your misplaced Twitter campaign evolved into a PR mess? Did you make an ungracious response on somebody else’s Facebook wall? Serdar Yegulalp explains how we can avert online catastrophes on social media websites.

7 Roadblocks to a Successful Social Media Campaign (Smedio.com)

Although social media campaigns have become a norm for most companies these days, some still fail to recognize that these aren’t a shortcut to their business’ success. Douglas Idugboe discusses common obstructions to successful campaigns and tells us how we can avoid them.

Brands Fail to Grasp Social Media Opportunities (Blogs.WSJ.com)

After Dippin’ Dots filed for bankruptcy and failed to capitalize on a bad situation when they were in the spotlight this week, it joined other businesses that have failed to grasp emerging social media opportunities. Ben Rooney finds out why brands fail to integrate their social media strategies with real business objectives.

Social Media and Public Relations Needs to be Part of Your Disaster Planning Strategy (EnterpriseFeatures.com)

Businesses that are hit by a disaster can be viciously attacked by rumors that circulate within minutes. They need to deploy an immediate plan of action and build trust and credibility and straightforward updates that have been carefully worded and planned out in advance.

Twitter unveils Web analytics tool

Tuesday, September 13th, 2011

Twitter as a social media marketing tool

Image by respres

As one of the massively popular online marketing and social media messaging services today, Twitter has become one of the primary utilities brand managers are relying on. The mileage it can offer companies and their marketing campaigns is highly regarded in its ability to enrich follower engagements, and both content and link distribution strategies. And while marketers and third party developers have created their own ways of measuring brand traction along the messaging service’s pathways, Twitter itself has yet to actually create a publicly available system for quantifying the amount of tweet-hinged traffic sites are receiving.

 

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Tool Time: Buffer

Wednesday, August 31st, 2011

BufferApp- Logo

To compel and to initiate interactions with your targeted Twitter-based demographic, they should, needless to say, be able to read your tweets first. It’s not like people will proactively seek you out on a daily basis; that mostly happens only to massively popular brands. And there are a lot of factors that can make your tweet a fleeting speck in the entire Twittersphere.

 

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Checklist: What makes a good tweet?

Thursday, July 28th, 2011

Image by Bagel Me!

While Twitter has proven to be quite the catalyst for driving brands to attain their varied goals (and even over-achieve in some cases) in the social media marketing arena, some companies are still in the process of finding their way around the short messaging service. These brands, particularly those who have just boarded the Twitter bandwagon, may still find it a little confusing to place it in their marketing plans, or have yet to develop their own processes around it.

 

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