Posts Tagged ‘Internet’

Monthly Link Roundup – 12-29-17

Friday, December 29th, 2017

What Small Businesses Stand to Lose in a Net Neutrality Rollback (

For small businesses, rolling back net neutrality can have huge consequences. Small business owners will have to bear the costs of “pay-to-play” internet service, which could make it harder for them to grow without providing a cut of their revenue to their broadband provider. Those that refuse to pay are likely to find themselves at a commercial disadvantage.

Explainer: Why Other Countries Care That The U.S. Ditched Net Neutrality (

In large part, net neutrality is an internal battle within the United States over consumer choice and how the Internet will operate. Nonetheless, it also could have a significant impact beyond United States’ borders, especially for businesses and users who routinely interact with American-based Internet services in their daily or professional lives.

What Net Neutrality Means for E-commerce, Consumers, Retail (

According to experts, net neutrality will cause small, independent brands reliant on social media to suffer. Ryan Patel, a global brand-building executive says that ISPs could potentially take full advantage of the repeal and exercise their ability to favor companies that are willing to pay more to get to the consumer faster and first. This could result in smaller companies to be at a disadvantage.

Why Online Marketers Can’t Ignore Net Neutrality (

When the competition is over money rather than quality, the standard for content and product quality will drop while smaller e-commerce prices skyrocket to compensate for the cost. Without net neutrality, marketers would have to cast the widest net through major websites with the most user access rather than providing original content to customers actively searching for a product.

INFOGRAPHIC: The Issue of Net Neutrality – What You Need To Know (
One certain outcome of the current debate about net neutrality and how the FCC will regulate ISPs is everyone—private internet users, businesses and business owners, marketers, etc.—will have to live with whatever the rules are for a long time.

Use Semantic Markup Properly with these Best Practices

Tuesday, June 17th, 2014

Image by Jake Bouma

One of the best ways to make sure your site comes up in first page results is by using semantic markup. This is the use of HTML to tell search engines exactly what’s in your page, making your site easier, faster, and more accurately to find and index to boost ranking and online exposure.


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Weekly Link Round Up – 01-20-12

Friday, January 20th, 2012

SOPA, PIPA, and the Wikipedia blackout: what it means for associations. (

Understand the different facets of the SOPA issue: what it is, how it will take effect, the repercussions it can have on businesses, the major players involved, and the reactions of social media sites and other Internet companies.

10 Companies SOPA Could Destroy and Why (

The writer shares the top 10 Internet and social media giants that would take a serious beating or could be potentially wiped out by the Stop Online Piracy Act, or SOPA.

SOPA Stats: 7 Million Petitions, 3.9 Million Tweets & Google Crawling Dropped 60% (

January 18 marked the day many Internet bigwigs banded together to protest SOPA. The writer gives a rundown of the major online SOPA protests staged by various industry leaders, and the number of people each one was able to engage about the issue.

Have you become a STOP SOPA lemming? (

With the multitude of calls to “Stop SOPA” flooding the Internet in the past few days, the writer shares observations of social media leaders who have joined the bandwagon without fully understanding what SOPA is and what it means. He stresses that while taking a stand is good, they should also know the issue and help to educate followers on it.

Why SOPA Is Dangerous (

The writer goes over different provisions of SOPA and the potential implications of these on website operators. He also encourages readers to know what SOPA is about and why they should oppose it before taking a stand.

Social Media can be a harsh Mistress

Friday, January 6th, 2012

Social Media can be a harsh Mistress

Image by Tambako the Jaguar

The social media stratum presents us with an entirely different layer of our society—one that easily clusters everyone online into the same sprawling online landscape empowered by the so-called social graph. As such, it has its own social structure, and practically the same social norms, including ethics.


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Twitter unveils recipient of their Golden Tweet Award

Friday, December 9th, 2011

It’s December again, it’s that time of the year when media entities online start putting out their The Best of and Next Year’s Predictions lists in every possible topic or angle for their niche. Among the first wave of Web companies to unveil their lists, social media giant Twitter has been doling out their annual #YearInReview lists since the start of the month, listing the most popular topics, tweets and users down their tubes this year.


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Weekly Link Round Up – 11-11-11

Friday, November 11th, 2011

The Internet Died a Little Today (

When widespread outages were experienced among multiple networks across North America and Europe last Monday, some people perceived the event as unforgivable, saying that today’s Internet is simply too big to fail. Adam Clark Estes investigates what really happened.

Social Media Firestorms: A First Responders Guide (

Has your misplaced Twitter campaign evolved into a PR mess? Did you make an ungracious response on somebody else’s Facebook wall? Serdar Yegulalp explains how we can avert online catastrophes on social media websites.

7 Roadblocks to a Successful Social Media Campaign (

Although social media campaigns have become a norm for most companies these days, some still fail to recognize that these aren’t a shortcut to their business’ success. Douglas Idugboe discusses common obstructions to successful campaigns and tells us how we can avoid them.

Brands Fail to Grasp Social Media Opportunities (

After Dippin’ Dots filed for bankruptcy and failed to capitalize on a bad situation when they were in the spotlight this week, it joined other businesses that have failed to grasp emerging social media opportunities. Ben Rooney finds out why brands fail to integrate their social media strategies with real business objectives.

Social Media and Public Relations Needs to be Part of Your Disaster Planning Strategy (

Businesses that are hit by a disaster can be viciously attacked by rumors that circulate within minutes. They need to deploy an immediate plan of action and build trust and credibility and straightforward updates that have been carefully worded and planned out in advance.

Twitter unveils Web analytics tool

Tuesday, September 13th, 2011

Twitter as a social media marketing tool

Image by respres

As one of the massively popular online marketing and social media messaging services today, Twitter has become one of the primary utilities brand managers are relying on. The mileage it can offer companies and their marketing campaigns is highly regarded in its ability to enrich follower engagements, and both content and link distribution strategies. And while marketers and third party developers have created their own ways of measuring brand traction along the messaging service’s pathways, Twitter itself has yet to actually create a publicly available system for quantifying the amount of tweet-hinged traffic sites are receiving.


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