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Posts Tagged ‘Internet’

Snapshot: Social media activities in 60 seconds

Thursday, June 23rd, 2011


Shanghai Web Designers infographic depicting the amount of Web activity every minute
Click image for a closer look

In a very dynamic atmosphere like the social Web, brand managers and online marketers are often faced with the utmost challenge of engaging with an audience with a short attention span and a multitude of distractions at every turn. While this feels mostly like social media basics, grabbing your targeted demographic’s attention is, needless to say, quite the challenge—especially for upstart brands and those focusing on smaller segments of the market.

 

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Tips for managing a collaborative blog

Sunday, April 17th, 2011


Collaborative blogs are great, but they can be challenging to manage. Here are a few tips for better organization.
Image by lobo235

Collaborative blogs, or blogs curated by multiple authors for writing and producing content, have become pretty much the norm in non-personal blogs nowadays. A pool of writers producing a steady stream of content funneled to one Web site? That’s a great setup right there. Needless to say, it’s only logical to have a team of creative people sharing the workload—more people to shoulder article production and promotion duties, event coverage assignments, editing and other content-related tasks.

 

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Tips for forging relationships online

Wednesday, October 27th, 2010

Tips for Forging Lasting Relationships Through Social Media Marketing
Image by soopahgrover

Thanks to big-name entities like Starbucks, Skittles and Old Spice showing much success in the online marketing segment, more and more brands are jumping aboard the social media engine. Some simply ride the networking rails and reach out to their demographic through social networking sites; while others take the holistic approach, establishing their roots on multiple social networks, messaging services and multimedia platforms.

 

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Tipp-Ex goes viral…with a bear

Wednesday, September 8th, 2010

Thanks to companies like BlendTec and Old Spice, more brands are realizing the values of online marketing through the social media stream. The aforementioned brands are now considered luminaries in the social media marketing field after having fully utilized video site YouTube for their own campaigns.

With the success both Blendtec’s Will It Blend? and Old Spice’s The Man Your Man Could Smell Like series of videos brought to these companies, you can surely expect that the next viral sensation is merely around the corner. The Web did not fail us, as stationary correction product Tipp-Ex unveiled their marketing campaign late last week.

 

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Old Spice: the man, the brand, the new marketing feat

Friday, July 16th, 2010

By now you’ve probably seen Old Spice as a trending topic on popular social networks. And by now, you’ve also probably seen videos of ex-NFL wide receiver Isaiah Mustafa cruising around the social media spectrum delivering personal meme-tastic messages directed at famous personalities and the common social network denizen. It’s a pretty creative marketing approach that captures the Internet’s modern age culture and references, and it sure looks like it could set a marketing revolution that changes the way products are promoted across the online platforms.

If you’ve been particularly busy this week to sneak a peek, here’s the low-down and why it works:

 

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