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Posts Tagged ‘iPad’

Facebook (finally) gets location

Wednesday, August 18th, 2010


Image by Steve Snodgrass

This year has mostly been tagged by bloggers and social media experts as the year of location. This has been proven true as many brands are now spending a considerable amount of their marketing and sales efforts leveraging on its capabilities to their advantage.

With services like Foursquare and Gowalla currently at the top of the geolocation heap, you have to wonder where the usually forward-facing Facebook is in the location ethos. While the company has forayed into other social media avenues, location seems to be a field they have yet to jump into.

 

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Weekly Link Roundup (08-06-10)

Friday, August 6th, 2010

Boosting the Power of Marketers’ Tweets (eMarketer.com)

While there are many marketers who own and update their own Twitter accounts, the majority of Twitter users remain to be ordinary people, the consumers. It is the goal of these marketers to get the consumers to help them leverage their brand. This can be done by providing share-worthy information and direct engagement.

Influence is Bliss: The Gender Divide of Influence on Twitter (BrianSolis.com)

It seems women are dominating the social media landscape. Statistics show that they tend to update more and hold a wider follower-base than their male peers. Does this mean that women hold more influence than men on the web? Click the title to find out.

Sherlock Holmes on Social Media Popularity (BrainsOnFire.com)

Popularity does not always translate to authority. Take Sherlock Holmes, for example. Despite being a master at his craft, all the credit goes to more publicly-visible law enforcers who seek his advice. With so many self-made social media gurus out there, it’s easy to overlook the true experts from those who are simply following the trend.

Mommy Bloggers: Tips for Marketing to the Mom Crowd (DontDrinkTheKoolaidBlog.com)

Mommy bloggers hold a lot of pull as consumers on the web. In this post, BG Creative blogger Beth offers a few tips on how marketers can catch their attention and get them to support a brand.

iPad and Social Media: A Perfect Pair (CompuKol.com)

After months of being lost in the woods of pioneer product limbo, has the iPad finally found its niche as a social media power tool? According to business and editorial expert, Carolyn Cohn, having an iPad may actually help make social media even more effective.

Flashy Or Classy?

Monday, May 17th, 2010


photo by Yutaka Tsutano

It still amazes me that people aren’t onto things like Twitter and Facebook. Parents ask me if they should be on Facebook to spy on their kids. I ask them that instead, start thinking of using Facebook to build business and personal relationships for your own life or career.

 

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Is Apple A Negative Nancy?

Monday, May 3rd, 2010

Is Apple Evil?

Negative Nancy? That’s kind of a panzy term isn’t it? Well I guess, but I’m not really that upset with Apple, at least not as much as others out there – namely Adobe, Lala fans, those still waiting for iPads, those still boycotting AT&T to get an iPhone and the entire music industry who was forced to liveby the iTunes standard of $.99 music.

 

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Things Are Happening Really Fast

Monday, April 12th, 2010


photo by motionblur

The speed of business and life has sped up dramatically over the past few years. As someone who has grown up in the digital age, attached to everything from beepers to cell phones and now laptops and smartphones, the connection between people is almost instant.

I have been working with some businesses and their process for lead generation. Boy has this world changed, especially in the B2B markets.

Here is a real world example. A company that provides advertising has set up searches within Tweetdeck for local occurrences of search terms that could lead to prospecting. Every few minutes each individual rep hears a little Tweetdeck (Star Treck style) beep and in comes someone who has posted a message in real time about their needs in this market.

The sales rep calls the prospect literally seconds after the Tweet is posted and is able to provide a solution.

The first time we had this office attempt this tactic it was magical and unreal. The alert came in and we went to the profile of the person we were going to contact. Low and behold on this person’s Twitter Profile he had his office line in the graphic. How convenient?

The person was shocked to know that anyone was even reading his Tweets and since we were so attentive and engaging this sales rep got a new contract.

It doesn’t always happen this way. Sometimes the quickness is too quick.

Where and when do we draw the line?

Chris Brogan often talks about how quickly he gets to emails and that some people are turned off if they don’t get a response in less than a few hours. He calls this the “assault on anywhen.” Here is some of what he had to say:

None of us are performing surgery (unless you are). You’re not calling me for the antidote to a poison. We MUST police ourselves about our sense of urgency. What happens, and I can be guilty, is that when WE need something, we push for it, not really taking into consideration the other side of the equation. So instead of just ticking something off our list, we come off as insistent and insensitive to other people’s situations.

Then The Technology Changes Fast As Well

Take the case of the iPad. While the Kindle and the Nook have been on the market for some time, it is Apple that is making things change fast. Media delivery, subscriptions to movie,s, newspapers, magazine, music, games and more.

All of these developers need to shift their approach when a new media sells close to half a million copies its first day in the real world with much more to come as they stock up for the summer and the ever growing holiday season (its not that far away in retail planning).

So…Fast Is Good and Fast Is Bad?

If fast is good, we can get to our customers and give service on the fly, but it can also be bad – scaling the need for immediacy and ever changing technology (I have companies that are still scared to make an iPhone app, nonetheless are not ever thinking about an iPad), what can we do about it?

Honestly I am not the guy with all the answers (I’m too busy returning @ replies and emails to create a solution – God forbid that my late reply loses me business).

What I do want to do is talk about this problem. Whether you are a social media person or a small/large business, what are you doing to work with the speed of today’s world?

This post was written by Greg Rollett, a social media marketer working in the music industry.

iPad: A New Toy or Opportunities for the Taking?

Friday, February 5th, 2010

Photo by benaston

Chris Dixon wrote earlier this month that the next big thing will likely be dismissed as a toy–too often we underestimate the pace and momentum of innovation and don’t look at what an item COULD be rather that what it currently is. It is with this in mind that I considered Apple’s new release, the iPad.

In the tech world, every innovation is based in either new technology or new convenience. Yes, that’s an oversimplification, but the biggest steps in innovative technologies are based in one or both of these things—think light bulbs, Facebook, electric keyboards, laptops, cell phones, the Adobe Creative Suite: all of these things introduced either a new technology or a new level of convenience. And at first glace, the iPad doesn’t really exemplify either of these two things.

 

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