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Posts Tagged ‘iPhone’

Tool Time: Awesome social media tools for organizing live events

Monday, August 13th, 2012

Image by torroid

When developing your brand and promoting its products on the social Web, combining traditional and social media marketing strategies have proven to be quite the dynamic formula. And while we all devote a huge chunk of our daily schedules propping up our brand’s online presence, reaching out to them in the real world will definitely help tons. Here, holding events can help your brand boost your engagement opportunities, invigorate public awareness, enhance perception, and even tap into markets that aren’t exactly heavy social Web users.

 

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Weekly Link Round Up – 08-19-11

Friday, August 19th, 2011

Should your business prioritize mobile? (CaptureTheConversation.com)

According to the latest statistics from Google Insights, mobile search has grown by 400% in the past year and 85% of mobile devices will be web-enabled by 2012. With that alone in mind, prioritizing mobile marketing becomes a must for any company.

5 Simple Steps to Getting Started With Mobile Marketing (SocialMediaExaminer.com)

Going from internet marketing to optimizing your strategy for mobile might sound daunting. The good news is that getting started with mobile marketing isn’t all too hard. Once you get the hang of it, you’ll find that it’s a great way of opening up new revenue streams for your business.

Latinos Go Mobile, so Go Mobile to Reach Latinos (MPDailyFix.com)

To market to the Latino audience who are more likely than the overall population to have mobile phones with Internet access, companies need to be aware that their audience are doing more than emailing, surfing and texting. The same principles can be applied to mobile marketing in general.

Mobile Users Eager to Offer Their Location in Exchange for Better Content & Deals (TechCrunch.com)

One of mobile marketing’s perks to users is that they’re able to get better content and deals in exchange for their location. According to location-based media company JiWire, highly mobile users are looking to use their devices more for their shopping needs, especially for this holiday season.

Writing for Mobile Blog Readers (ProBlogger.net)

It’s one thing to prepare your blog for your mobile audience, but have you thought about how to write for them? With mobile users making up between 5% (global) and 8.2% (US) of overall traffic, it might be worth it to adjust your writing style to suit your on-the-go audience.

Weekly Link Round Up – 01-21-11

Friday, January 21st, 2011

Brand Marketing in Social Media: Friends with Benefits? (PR-Squared.com)

A lot of things may have changed in the field of social media marketing but one thing still remains the same – true social media engagement success is founded on gaining the trust of one’s followers. This cannot be achieved by entertainment alone. When it comes to brand marketing, trust is built via positive transactions. In this case, transactions involve the manner by which brands gain and respond to feedback from their consumers.

Facebook Strategy Basics: 3 Truths, 3 Tips (BazaarVoice.com)

Getting your brand on Facebook has been touted as one of the most important marketing moves of the modern age. Nearly one in five shoppers search their social networks for information before making a purchase. Naturally, it is a good idea to set up a Facebook page where consumers could interact with your brand directly. The thing is, not everybody is doing it correctly. Here are a few guidelines on running a successful Facebook “strategy.”

Research: Social Gaming to Grow by 30% in US by 2012 (SocialTimes.com)

It looks like we won’t be seeing the end of Farmville, Pet Society and Robot Unicorn Attack any time soon. Social gaming is expected to grow substantially by the next year. This could open up new opportunities for marketers to build up their presence on Facebook.

Social Media Marketing by the Numbers [Infographic] (HubSpot.com)

Want to know how much was spent on social media marketing last year, as well as the social sites the money was going to? Check out the infographic on the link to find out.

Eaquire Magazine, the Cover Model and Augmented Reality (HubSpot.com)

Leading men’s magazine Esquire partners up with Barnes and Noble for a very interesting digital activation. Starting next months, Esquire fans will be able to “interact” with the magazine’s latest cover girl, Brooklyn Decker through a custom built iPhone app that makes her appear in all 700 of Barnes and Noble’s US bookstores. It’s a play on augmented reality both companies think they will be able to benefit from.

Facebook (finally) gets location

Wednesday, August 18th, 2010


Image by Steve Snodgrass

This year has mostly been tagged by bloggers and social media experts as the year of location. This has been proven true as many brands are now spending a considerable amount of their marketing and sales efforts leveraging on its capabilities to their advantage.

With services like Foursquare and Gowalla currently at the top of the geolocation heap, you have to wonder where the usually forward-facing Facebook is in the location ethos. While the company has forayed into other social media avenues, location seems to be a field they have yet to jump into.

 

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Great Small Business Apps!

Wednesday, June 9th, 2010

photo by Steve Rhodes

Everyone is on the go these days and small businesses are learning to streamline responsibilities so they don’t lose ground. A great tool for keeping things organized on the go is your smartphone and some amazing apps! Here are five apps that can help maximize your effectiveness and help small businesses stay on track and keep up with the lightening speed of client work!

 

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Flashy Or Classy?

Monday, May 17th, 2010


photo by Yutaka Tsutano

It still amazes me that people aren’t onto things like Twitter and Facebook. Parents ask me if they should be on Facebook to spy on their kids. I ask them that instead, start thinking of using Facebook to build business and personal relationships for your own life or career.

 

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Is Apple A Negative Nancy?

Monday, May 3rd, 2010

Is Apple Evil?

Negative Nancy? That’s kind of a panzy term isn’t it? Well I guess, but I’m not really that upset with Apple, at least not as much as others out there – namely Adobe, Lala fans, those still waiting for iPads, those still boycotting AT&T to get an iPhone and the entire music industry who was forced to liveby the iTunes standard of $.99 music.

 

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