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Posts Tagged ‘language’

Reach More People With Web-based Translators

Friday, May 7th, 2010


Image by eyesplash Mikul

Including social media practices to your brand’s campaign sure opens it up for easy accessibility for countless people from across what is slowly becoming a more social Web. Every social networking site and messaging service the Web has to offer now enables you to expand your reach farther than traditional marketing can possibly hope to accomplish.

While you’ve got your good ole barrage of English-speaking demographic, it’s best to open up to people from other countries as well. Despite being the universal language, English may be considered the universal language for many nations from the planet’s every region, there are, unfortunately still large portions who still do not speak it.

 

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Text isn’t dying- it’s evolving.

Sunday, April 25th, 2010

2676

I remember reading Taming of the Shrew in grade school and thinking ‘this is English?’ Nope. I was wrong. It’s Elizabethan. It’s what our language has evolved from.

Facebook, Twitter, YouTube and more have been playing active roles in the evolution of language. With the development of online tools, we’ve been able to enhance communications between countries, cultures and languages. While students may not have a grip on how we’ve talked and written in the past, they have developed their own language that fits with the tools that they are surrounded with. Isn’t that more resourcefulness than anything?

 

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“OMG, SM is totes sweet!” Avoiding the Communication Breakdown

Tuesday, January 12th, 2010

Photo by galadarling

In the days of Facebook status updates and 140-character tweets, the language we use has been getting more and more concise, though not necessarily simpler (as those of us not familiar with “1337 $p34k” and the TXTing language the youth population can attest.) For businesses utilizing social media platforms, this has been both a blessing and a curse: it has forced us to quite literally consider the language of our consumers and learn how to interact with them, but it has also forces our hand a bit. The brevity of our social media interactions means we have little time to make an impression. Therefore, there is more importance placed on the crafting of those messages. Social media is often viewed as being more casual, but that doesn’t mean that all convention can go to the wayside; spelling, grammar, and clarity are still crucial to successful communication.

Consider Tila Tequila’s recent tweets regarding her fiancé Casey Johnson’s death:

 

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