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Posts Tagged ‘LinkedIn’

Monthly Link Roundup – 02-28-17

Tuesday, February 28th, 2017

10 Things You Should Be Doing With Snapchat Snapcodes (Forbes.com)

Back in 2015, Snapchat introduced Snapcodes and now the company has given the world the power to direct people to any URL (even using URL shorteners), thanks to new in-app tools and one via the web who snap a Snapcode using the Snapchat app. How can users and business owners take advantage of this new feature?

Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39% (MarketingLand.com)

Hashtags were in 30 percent of Super Bowl 51 ads, down significantly from 45 percent last year. More ads used URLs than hashtags for the first time since the data has been measured, 39 percent in all. Twitter barely beat Facebook and Instagram as the most-mentioned social network, though neither was explicitly mentioned often.

Facebook Lite Hits 200m Users As Low-Bandwidth World Revenue Skyrockets (TechCrunch.com)

Facebook Lite launched in June 2015, it rocketed to 100 million monthly users by March 2016, and now it’s doubled in size to 200 million users, according to Mark Zuckerberg. These results are reflective of only a limited set of countries, which today expands to include Israel, Italy, United Arab Emirates, and South Korea.

Instagram Rolls Out Ability to Add Multiple Photos and Videos to One Post (SocialMediaExaminer.com)

Last February 25, Instagram rolled out a new feature that allows users to share multiple photos and videos in one post. With this update, users no longer have to choose the single best photo or video from an experience they want to remember. Now, they can combine up to 10 photos and videos in one post and swipe through to see them all.

LinkedIn Reinstates Saved Searches After Desktop Re-Design (SocialMediaToday.com)

LinkedIn has confirmed that LinkedIn saved searches are back for paying and non-paying users. Saved searches are a handy tool and can be a valuable reference; they allow users to set up alerts for new employees in your field of interest, at certain companies, those moving into new positions, and more.

The Microsoft/LinkedIn Deal and its Impact on You, the Social Media Marketer

Tuesday, June 14th, 2016

Image by Yuliya Kim for AdWeek.com

 

While much of the talk surrounding Microsoft’s acquisition of LinkedIn for $26.2 billion, announced Monday, has focused on improving the former’s cloud business, the deal will greatly affect social media marketers and deliver plenty of opportunities to users.

 

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Realizing Social Media’s Impact on Your ROI

Tuesday, December 8th, 2015

Image by kevin dooley

 

The time and money you’ve spent on social media marketing may have grown since you’ve started a few years back, and by now your business pages may already have hundreds or even thousands of followers. Indeed, growing your social media following is an excellent way to get your name out there, but does this have any real relevance to business success?

 

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LinkedIn Features to Use in Your Next B2B Marketing Campaign

Tuesday, June 30th, 2015

Image by nan palmero

 

Found to be the most effective social media lead generator for B2B marketers, LinkedIn offers a wealth of places for generating content and social engagement. Here are some of the LinkedIn features you might want to explore the next time you’re looking for ways to step up your B2B marketing campaign.

 

 

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Using Data to Enhance Your Social Media Marketing Campaigns

Tuesday, May 19th, 2015

Image by janwillemtulp

 

Data is fast becoming more important in social media marketing. Big companies are not the only ones responding to data overload these days; small- and medium-sized business owners are now also expected to make sense of the numbers and utilize data to improve decision-making.

 

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Monthly Link Roundup – 04-24-15

Friday, April 24th, 2015

Pinterest Debuts A New “Pin It” Button Designed To Speed Up Bookmarking (TechCrunch.com)

Pinterest has begun to roll out its new “Pin It” button developed by the Icebergs team that the photo sharing site acquired last summer. The new button enables users to speed up bookmarking by reducing the number of clicks required to save content.

Instagram gives Apple Watch developers a hand (ComputerWorld.com)

Instagram shared some of its code used for building its Watch app to make it easier and faster for other Apple Watch developers to create their own applications on the up-and-coming device. Built using open-source technology, the Instagram code can make it easier for apps to use complex data on a small device, such as the Apple Watch.

LinkedIn announces Elevate app to help employees share company content (VentureBeat.com)

LinkedIn has announced a new app called Elevate that enables employees to share high-quality content from their companies. The new app gives companies the ability to tap their employees’ organic connections to boost engagement.

Twitter now allows anyone to send you a direct message, even if you don’t follow them (TheNextWeb.com)

Twitter now offers users worldwide the option to receive direct messages from anyone, even from those they are not following. A direct message button is also added to profiles on iPhone and Android devices to encourage users to try the new feature.

At Coachella 2015, Periscope Dominates Meerkat With Live Video Stream Counts (IBTimes.com)

Twitter’s live streaming app Periscope came on top of the competition against Meerkat in this year’s Coachella musical festival, according to Zignal Labs. While usage fell for both apps on the second weekend of the event, Periscope still garnered 95 percent more mentions than Meerkat.

Encourage Employees to Share Content with LinkedIn Elevate

Tuesday, April 14th, 2015

Image by A Name Like Shields Can Make You Defensive

 

With 350 million users, LinkedIn has already established itself as the biggest social platform for professionals worldwide. Soon, people can use it to learn a thing two with the launch of Elevate, LinkedIn’s new paid app.

 

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