Image by jon_a_ross
Location-based services have been in the tech and social media background for years, but it wasn’t until this year’s South by Southwest Interactive Festival that it exploded into mass consciousness. Services like Foursquare and Gowalla used the Texas-based festival as a playing field to showcase their features and capabilities to help attendees maneuver around its five-day series of events.
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Image by Steve Snodgrass
This year has mostly been tagged by bloggers and social media experts as the year of location. This has been proven true as many brands are now spending a considerable amount of their marketing and sales efforts leveraging on its capabilities to their advantage.
With services like Foursquare and Gowalla currently at the top of the geolocation heap, you have to wonder where the usually forward-facing Facebook is in the location ethos. While the company has forayed into other social media avenues, location seems to be a field they have yet to jump into.
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Those of us in the tech industry have already established and reiterated that the Internet is undergoing a significant evolution since Web 2.0. It’s shaping up to be a very interconnected virtual plane, complete with its own share of pedestalled champions at the forefront (sure, we can argue that both Facebook and Twitter are up there, as of writing) though progressively marches technology onward.
And from the Say Whut!? department comes Avoidr, a relatively new service that adds an antisocial layer to the good old geolocation stratum and promises to “keep your friends close and your enemies at that bar down the street.”
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photo from D. Bjorn, Catchin’ Up
As mobility and location flourish, they bring with them constant innovations to better leverage the trends and technology that make them a hit with consumers. Below are two of the biggest new stories on the location front.
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