Posts Tagged ‘Mainstream’

How YouTube Became “Mainstream” Marketing

Tuesday, March 30th, 2010


When YouTube first launched in 2005, no one could have predicted the impact that YouTube has today. Unlike other networking platforms where there are multiple options available for organizations to use, YouTube is far and beyond in a category of their own when it comes to video sharing and content. While there are other options such as Vimeo, what separates YouTube from the rest is that they have become ‘mainstream’ in regards to marketing.

When used as an adjective, “mainstream” is defined as “representing the prevalent attitudes, values, and practices of a society or group.” With that said, mainstream is the perfect adjective to describe YouTube.


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