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Why Aren’t You Blogging Yet?

Tuesday, March 23rd, 2010

Blogging

If you haven’t started blogging, a good question to ask yourself is “why?” As the number of blogs continue to grow each day, blogs are being seen less as ‘online diaries’ and more as ‘professional insight.’ While there does still exist the casual blogger who writes about there daily lives and rants, more and more companies are utilizing the open communication of blogs to help build their authority in there respective fields.

The Numbers Game

In 2009, internet blog search engine, Technorati, reported that 77% of internet users read blogs. Further, 900,000 blog posts were being added every hour. With the number of internet users sure to grow, it is no wonder why companies are trying to capture that market.

As the saying goes, it just makes sense numbers wise. The ROI can be huge if done correctly. Writing a good blog doesn’t necessarily take hundreds of dollars, but rather a creative approach to branding.

 

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